Advertising Flashcards Preview

Home economics > Advertising > Flashcards

Flashcards in Advertising Deck (28)
1

Methods of advertising/sources

TV
Radio
Billboards
Internet
Newspapers
Magazines
Inema
Video
DVD
Sponsorship

2

Special techniques

Language + slogans
Claims
Weasel words

3

Language + slogans

Provide image, 'best a man can get' or 'appliance of science'

4

Claims

Ni real meaning, ways of persuading, 'because I'm worth it' or 'finger-lickin' good'

5

Weasel words

Suggest something rather than giving real information

6

Functions of advertising

1 Introduce new products
2 Provide information
3 Promote brand names + present good image of company
4 Increase sales

7

Effective advertisement

Should:
-Capture attention
-Interest - stop, listen to/read advert
-Create desire
-Persuade to buy

8

Biased advertiding

Advertising gives selected amount of info - what advertisers want you to know.

Usually adverts biased - tell you advantages, not drawbacks.

9

Objective information

Gives pros + cons

10

Images and strategies

Humour
Romance
Glamour
Social acceptwnce
Traditional images
Hero worship
Guerrilla advertising

11

Humour

Funny sitution, humorous logo/jingle

12

Romance

Often used to advertise perfumes, chocolates, cosmetics.

13

Glamour

Attractive people + elegant surroundings often used to advertise luxury goods.

14

Social acceptance

Plays on people's desire to fit in and be popular.

15

Traditional images

Views of countryside, perfect families, spotless homes

16

Hero worship

Well-known celebrities promote or endorse products

17

'Guerrilla' advertising

When product/brand inserted into entertainment/media.
Eg. Cadillacs in The Matrix Reloaded

18

Classified ads

Non-commercial ads used to sell wide range of goods + services

19

Advantages of advertising

1 Increases sales
2 Provides employment
3 Information on products, events, services, health hazards, consumer rights & responsibilities.
4 Keeps down cost of newspapers, magazines, TV programmes

20

Disadvantages of advertising

1 Encourages materialism
2 Exaggerated claims
3 Desire + buy things - cant afford
4 Posters + billboards spoil/landscape
5 Increases prices
6 Emphasises gender stereotypes

21

Control of advertising

Legal control
Voluntary control

22

Legal control

-EU misleading advertising regulations
-Consumer Information Act 1978: Makes it an offence to make false/misleading claims about goods/services
-Employment Equality Act 1998

23

Voluntary control

-Advertising Standards Authority for Ireland
-Central Copy Clearance Ireland (CCCI)

24

Marketing

Identify, satisfy, keep the consumer

25

Marketing techniques

-Sales promotions eg. 'buy one, get one free'
-Sponsorship
-Advertising
-Attractive packaging + presentation
-Public relations activities, eg. publicising company to wide audience

26

Market research

Involves surveys to find out public's likes + dislikes

27

4Ps of marketing mix

Supply right PRODUCT, at right PRICE, in right PLACE, using most suitable PROMOTIONAL techniques

28

Advertising

Any message designed to inform, persuade, influence consumers