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Flashcards in Shopping Deck (38)
0

The decision-making procress

-Define the decision to be made (what I must decide or choose)

-Enquire about possible choices

-Consider the choices

-Investigate the results of different courses of action

-Decide on a plan and put it into action

-Evaluate the results. (Am I happy with the outcome?)

1

Factors that influence our decisions

Needs and wants

Resources

Values/priorities

Other people

Emotions

Fashion

Merchandising

Advertising

Culture

2

What should you consider when shopping for goods and services?

Purpose

Budget

Quality

Value

Design

Comfort

Environment

Maintenance

Guarantee

Safety

3

What is impulse buying?

Buying on the spur of the moment. It can often lead to disappointment or 'buyer's remorse.'

4

List of shopping outlets

Department stores
Supermarkets
Multiple chain stores
Voluntary chains
Independent shops
Hypermarkets and superstores
Boutiques
Discount stores
Specialist shops
Other outlets

5

Department stores

-Stock a wide range of goods
Ef. footwear, clothing, furniture, food
-Most have facilities such as restaurants and toilets
Eg. Marks & Spencer, Debenhams

6

Supermarkets

-Self-service and sell food and general groceries.
-Stock a wide range of branded and 'own-brand' goods.
Eg. Tesco, superquinn

7

Multiple chain

-Country-wide self-service shops with a distinctive appearance and layout.
-Many sell their own-branded goods.
Eg. Dunnes Stores, Next, Pennys, A-wear

8

Voluntary chains

-Independently owned supermarket-chains.
Eg. Spar, Mace, Supervalu, Centra.

9

Independent shops

-Usually small and offer a personal service.
-Carry a smaller range of goods than larger supermarkets.
-Prices tend to be higher.
-Many stay open late

10

Hypermarkets and superstores

-Huge shops that combine a supermarket and a department store
-Carry vast range of goods from garden furniture to fresh fish
-Usually built on outskirts of towns
Eg. Carrefour

11

Boutiques

-Specialist clothes shops
-Sometimes carry an exclusive range of stock
-Prices are usually higher than in chain stores

12

Discount stores

These offer a limited range of goods at a reduced priced.
Eg. EuroTwo, Poundcity

13

Specialist shops

Specialist in particular products such as jewellery, sports wear, fishing equipment, crafts.

14

Other outlets.

Include:
Street markets
Mobile shops
Doorstep selling
Online shopping
Party plan selling
Mail order
Auctions
Vending machines

15

Advantages of self-service

Quick and convenient

Customer has more time to spend on selection

Prices are lower due to bulk buying and lower staff costs

Self-service checkouts may reduce queuing time

16

Disadvantages of self-service

Less personal contact

More temptation to impulse buy

Most foods are pre-packaged and may not suit a single person

Credit is not usually available

There can be long queues at checkouts.

17

Advantages of counter service

Personal sevice

Advice offered

Credit sometimes offered

Less effort for the shopper

18

Disadvantages of counter service

Higher prices

More staff are needed, which leads to higher costs

Smaller selection of goods

19

Changes in shopping practice

Increased competition means better prices for consumers.

Wider range of goods stocked in shops.

More emphasis on customer service

Home delivery services available

Free parking provided by shops

Greater flexibility in methods of payments..

20

techniques used to encourage consumer to buy more in supermarkets

-Essentials (bread, milk) are often at furthest point from entrance so customer must walk through shop..

-Items that can go together are placed near each other, eg. peanuts and crisps near drinks. Ice-cream sauces and wafers near ice cream.

-Background music is played to cover up the hustle and bustle.

-Aroma of freshly baked bread is circulated around shop to make you hungry.

-Shop's own-brand products are placed near most expensive competitors to highlight price difference.

-Presence of in-store ATMs guarantee a ready supply of cash.

21

Guidelines for shopping

-Always make a list and stick to it

-Avoid impulse buying

-Avoid shopping when tired or hungry.

-Bring a shopping bag.

-Keep receipts for a while after purchase in case of a problem.

-Bulk buying non-perishables (toilet tissues, nappies, detergents) can be more economical.

22

functions of packaging

-Advertises the product

-Protects goods from damage

-Carries bar coads

-Keeps products (food) hygienic and fresh

-Provides information

-Makes it easier to store and sell products

23

Characteristics of good packaging

Strong
Hygienic
Biodegradable
Easy to open
Easy to reseal, if deserved
Non-toxic

24

Product labelling is important to:

Identify the product

Advertise the products

Describe what the goods are made of

Warn of the dangers of using or misusing the product

Give advice on how to use and care for the product, eg. cooking and storage

Tell where the product was made

Carry bar codes

25

Disadvantages of packaging/over-packaging

Uses up valuable natural resources, eg. paper, plastic.

Adds go price of the product

May be difficult to open and reseal.

Can be deceptive, eg. large packet containing small item

Causes litter and pollution

Aerosols are dangerous if heated + some chemicals harm equipment

26

What can the consumer do to reduce waste

Refuse
Reduce
Reuse
Recycle

27

Bar codes - what do they do

Give details of product bought (size + brand)

Ensure that till receipts are more accurate

Help the retailer with stock control and ordering

28

Own-brands

Shops use their own brands, eg. st.bernard and tesco

Packaged simply

Often cheaper than similar branded products

Quality of own brand is often equal to more expensive brands

29

unit pricing

Certain unpackaged goods (eg. fruit) are priced according to a unit of measurement (eg. 98c per kg)

Also used for other packaged foods (flour)

Allow consumer to compare prices where package sizes are diff.

30

bulk buying

Means buying large quantities of a product (usually because it is cheaper)

Useful for stocking up on goods such as detergents, kitchen paper, toilet rolls.

31

Loss leaders

Products sold at a loss in order to attract customers to a shop

Once inside, they may buy other goods not reduced

32

Methods of payment

Cash
Cheque
Credit card, eg. mastercard, visa
3V voucher
Debit card, eg. laser

33

Cash

Quick and easy
May be inconvenient for very expensive items
Can be lost or stolen

34

Cheque

Safer and more convenient than cash
Easy to overspend
Current account is required to write cheques

35

Credit card, eg. mastercard, visa

Safe and convenient
Easy to overspend
Credit may be interest free if the balance is cleared on time. If not, a high rate of interest is charged

36

3V voucher

3V visa prepaid vouchers are disposable prepaid visa numbers that can be used in the sane way as a visa credit card.

37

Debit card, eg. Laser

Safe and convenient
Current account required
Extra cash can be withdrawn when paying (cashback facility)