Chapter 16 Flashcards
(62 cards)
A global society in which digital platforms and their proprietary algorithms organize the social distribution of attention and information
algorithmic society
The process by which an audience receives and decodes media messages
audience reception
A quality of charismatic authority based on the perceived sincerity, “realness” or truth of their messages
authenticity
The influence of a form of communication on the organization of society
bias of communication
A set of instructions for how to assemble signifying elements into a message that communicates meaning and makes sense to an audience
code
The ability to locate oneself within a meaningful whole or mental map of the social world
cognitive mapping
The shared beliefs, morals, attitudes or mental life of a society
collective conscience
The meanings, symbols, concepts, categories, and images shared by a social collectivity
collective representations
The collection of media corporations and commercial enterprises that produce standardized cultural goods — films, radio programmes, TV, pop music, magazines, etc. — that are used to transform audiences into a mass of passive consumers
culture industry
The process whereby an audience actively interprets or deciphers the meaning of a media text or representation
decoding
The uneven access to technology around race, class, and geographic lines
digital divide
Computer mediated communication networks
digital media
The standpoint of a media audience member who interprets a media text in terms of the dominant or preferred meanings of society
dominant‐hegemonic position
A social media environment in which a person only see beliefs or opinions that align with their own, so that their existing views are reinforced or uncritically confirmed back to them and exposure to alternative ideas is inhibited
echo chamber
The process whereby events or raw reality depicted in a representation are turned into messages that convey specific cultural meanings
encoding
A social media condition created by algorithms that personalize or filter an individual’s online experience in which users encounter only information and opinions that align with and confirm their existing beliefs
filter bubble
The watchdog role of the professional news media that monitors the government of society by exposing excesses and corruption, and holding those in power accountable
fourth estate
The condtion in which members of a society no longer share a single, unified universe of meaning and understanding
fragmentation of knowledge
The sorting process by which thousands of possible messages are shaped into a mass media — appropriate form and reduced to a manageable amount
gatekeeping
Overarching narratives of that give order, meaning and direction to a society
grand narratives
A set of ideas that conceal, distort, or justify power relations in a society
ideology
The critical practice of revealing, analyzing, and challenging the underlying ideological assumptions of social discourses
ideology critique
An authority able to filter, interpret, and explain media messages to an audience
influencer
A form of social media marketing that involves product placements and endorsements from online personalities who use their social media following as a ready made and motivated market
influencer marketing