Flashcards in Chapter 20 Deck (11)
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1
Name 4 P's of marketing and elaborate
Product: the results you will help the client achieve
Price: how much you will charge (volume discounts, seasonal, etc)
Place: where and how sessions are delivered (online, gym, bootcamps)
Promotion: Communication info to potential clients to spark interest (referral incentive, promo sales, sponsorship, social media interaction)
pull potential clients to you.. push existing to purchase more through incentives
2
10 steps to success
1. Desired annual income
2. weekly income needed to achieve decide annual Income/ weeks. Don't forget to add vacation
3. How many sessions need to be performed to achieve the weekly income? weekly income/# of sessions you should complete
4. What is the closing %
5. In what timeframe will new clients be acquired
6. How many potential clients need to be interacted with overall to gain clients within the timeframe
(how many ppl based on closing %)
7. how many potential clients need to be contacted each day?
8. How many each hour
9. ask member for his/ her contact info
10. follow up
3
Communication and structured selling techniques are the key foundations for every successful trainer
The
4
Benefits of being an independent contractor
In control of market and business practices
No overhead
5
Drawbacks of being an independent contractor
business and marketing not being supported by club
Club may take a % of fees
6
What are most decisions based on
Emotions
7
Sharing info about your client without consent violates which NASM BOC Rule
confidentiality
8
Are you required to get liability insurance
yes
9
How many CME must a trainer complete for recertification
2.0 or 20 hrs
10
How many years until recert must be done
every 2 years
11
