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Flashcards in Questionnaires Deck (30):

What are the advantages of interviews and questionnaires?

You can access what people think


What is the main advantage of a questionnaire over an interview?

You can distribute it relatively quickly to get a large amount of data


There are re-guiding principles when writing good questions what are they

Polarity, bias and analysis


What is a clear question?

There should be no ambiguity and the reader need to understand what is being asked


What is a leading question?

The way the question was asked affected the answer


What is a social desirability bias?

Respondent's answers that make them look more attractive nicer more generous et cetera rather than being totally truthful


Questions need to be designed with an analysis in mind. Why?

Once researchers collect all the data the answers need to be summarising the conclusions can be drawn


There are two broad categories of questions and to associative forms of analysis. What are the two broad categories of questions

Open and closed questions


What is a closed question

they have a limited number of answers


What an open question?

They have a potentially infinite set of answers


Give an example of a rating scale with a closed question

Rachel feelings about spiders on a scale of 1 to 5 where one is very scared and five is not scared at all


Gives an example of a likert rating scale

Indicate how much you agree or disagree with the statement work is very stressful strongly agree agree not sure disagree strongly disagree


Give example of a semantic differential rating scale

Indicate your feelings about work by placing an axe me appropriate position between each pair of adjectives:
fun..... Boring
relaxing...... stressful
worthwhile.....waste of time


Give an example of a ranked scale

Both the following items in ranked order with the most preferred pet at number one:
dog cat rat budgie hamster snake coarse fish tortoise


What are the disadvantages of closed questions

Respondents may be forced to select answers that don't represent their real thoughts or behaviour


What are the advantages of closed questions?

Produce quantitative data which are easier to analyse


What other disadvantages of open questions

Likely to reduce qualitative data which are more difficult to summarise because there is likely to be such a wide range of responses. It may be more difficult to see a pattern from which to draw conclusions


What are the advantages of open questions

Can provide a rich amount of detail and unexpected answers which allows researchers to gain greater insight


What other four considerations when designing a good questionnaire?

Filler questions, sequence for the questions, sampling technique, piloting


Why include filler questions

it may help to include some irrelevant questions to mislead the respondents from the main purpose of the questionnaire


What sequence of questions in a questionnaire is best to consider?

It is best to start with the easy ones saving difficult questions until the respondents has relaxed


Why consider sampling When designing a questionnaire

You need to bear in mind how to select respondents


Why is piloting a questionnaire important

You can refine the questions in response to any difficulties encountered


Questionnaires may collect quantitative data - what is that

Numerical information


Questionnaires may collect qualitative data - What is that?

Data that expresses the quality of things including description words meanings pictures and so on


Can qualitative data be counted or quantified?

No but they can be turned into quantitative data by placing the dating categories


What is the purpose of the questionnaire or interview as a research method or technique?

If the researcher was collecting data about what people do and why the questionnaire would be the research method. Alternatively the questionnaire can be used as a research technique to assess the DV


Give an example when a questionnaire is used to collect data

If ever the researcher was using a method to find about different attitudes then it may be that the questionnaire would be used to collect data but the actual analysis would involve a comparison between two groups of participants


What are the 6 steps in questionnaire design

1. 1. Write the questions
2. Construct the questionnaire
3.consider ethical issues and how to deal with them
4.write standardised instructions
5.pilot the questionnaire
6.decide on a sampling technique


What are the key steps in using the questionnaire

1. Collect data
2. Analyse the data including e.g. a bar chart for quantitative data and a summary of trends for qualitative data
3.write a report including a section describing the procedures and results