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Luminary Tenets > E10: Managing Social Media (WBT) > Flashcards

E10: Managing Social Media (WBT) Flashcards

(60 cards)

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1
Q

Any website or media that routes prospects to tracked corporate websites is…

A

a referrer

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2
Q

If you send an email with a link to your website and someone clicks that link, what is the referring source?

A

the email

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3
Q

Traffic generated from social sites, blogs, or emails is termed as…

A

Referring Traffic

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4
Q

The Eloqua Website Traffic Analysis Dashboard shows __________, Traffic by Referring Source, Breakdown by Source, and Overall Traffic Trend.

A

Top Pages by Website Traffic (Top Pages Traffic)

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5
Q

The Eloqua Website Traffic Analysis Dashboard shows Top Pages by Website Traffic, _________, Breakdown by Source, and Overall Traffic Trend.

A

Traffic by Referring Source (Page Views by Source Type)

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6
Q

The Eloqua Website Traffic Analysis Dashboard shows Top Pages by Website Traffic, Traffic by Referring Source, _________, and Overall Traffic Trend.

A

Breakdown by Source (Top 10 Source Domains)

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7
Q

The Eloqua Website Traffic Analysis Dashboard shows Top Pages by Website Traffic, Traffic by Referring Source, Breakdown by Source, and _________.

A

Overall Traffic Trend (Overall Traffic)

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8
Q

The top performing pages on your website are shown in the ____ Report.

A

Top Pages by Website Traffic

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9
Q

The Top Pages by Website Traffic is found on the …

A

Website Traffic Analysis Dashboard.

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10
Q

A pie chart view of Page Views by Source Type or Top 10 Referring Sources is shown on the _____ Report.

A

Traffic by Referring Source

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11
Q

The Traffic by Referring Source report is found on the…

A

Website Traffic Analysis Dashboard.

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12
Q

A high level view of traffic coming to your website is provided by the ______ Report.

A

Overall Traffic Trend report

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13
Q

The Overall Traffic Trend report is found on the …

A

Website Traffic Analysis Dashboard.

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14
Q

The _______ report shows referring traffic broken into categories. For example, Social Media and Search Engine.

A

Breakdown by Source report.

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15
Q

How can you see what clicks you did in Eloqua Insight?

A

With the breadcrumb trail.

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16
Q

The Breakout by Source report in Eloqua Insight is found on the…

A

Website Traffic Analysis Dashboard.

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17
Q

To find the Website Traffic Analysis Dashboard in Eloqua Insight, click which three folders?

A

Reports and Dashboards: Website: Website Dashboards.

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18
Q

True or false? Clicking on “Insight” opens a new tab in your browser.

A

True.

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19
Q

In Traffic by Referring Source, what does “No Referrer” tell us?

A

That the visitor typed the web address directly into the browser or used a bookmark.

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20
Q

The ______ report breaks out top website traffic by email, search engine, social media, and website

A

Breakout by Source report

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21
Q

In the Breakout by Source report on the Website Dashboard, what does the “View” button do?

A

Allows you to toggle between a bar chart and a spreadsheet view.

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22
Q

In the Breakout by Source report, in the spreadsheet view, if you click on the number of visitors for a given source what do you see?

A

The people who clicked onto your website from that source.

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23
Q

By examining source, you can (1) ____________ and (2) prioritize budget and effort for social media.

A

see which social media sites visitors are arriving from

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24
Q

By examining source, you can (1) see which social media sites visitors are arriving from and (2) _________________.

A

prioritize budget and effort for social media

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25
True or false: The Overall Traffic Trend report is a high-level view of traffic coming to your website.
True.
26
True or false: The Top Pages by Website Traffic report shows referring traffic broken into categories.
False.
27
The ___________ is a single view into everything you need to know about social media referrals at a glance.
dashboard
28
______ enable us to add interactive social media features on our campaign assets.
Cloud Components.
29
An example of adding an interactive social media feature to a campaign asset is...
Adding a Facebook Like button to our landing page.
30
A ______ is an app that extends the functionality of an Eloqua Landing Page in Eloqua 10.
Cloud Component
31
Cloud Components pull content or logic from _______ and displays it on a landing page
third parties
32
Who installs Cloud Component apps in your instance of Eloqua?
Your admin.
33
Some Facebook components will require a...
Facebook App ID
34
Entering your own _______ means that whenever you ask a prospect for information, Facebook will display a prompt that states, "(your company name) is requesting access to your information."
Facebook App ID
35
If you need a Facebook App ID, click the link _________ from the Component Configuration Screen.
Facebook Developer Portal
36
The Facebook Developer Portal is found in the _________.
Component Configuration Screen.
37
In the Facebook Developer Portal, how do you get a Facebook App ID?
By clicking "Create New App."
38
Why do you need a Facebook App ID?
Because if you don't have one, the prospect will see that Eloqua is asking for this information.
39
In order to configure Cloud Components, you need to have access to...
cloudconnectors.eloqua.com
40
The "Help" button on the cloud component configure screen gives you...
Step by step instructions on Topliners.
41
In the Twitter Cloud Component, "Text to Share" is a...
prepopulated tweet.
42
True or false: you can add more than one "share" option to a landing page.
True.
43
The key to remember when you're adding Cloud Components is...
Double click to configure.
44
To embed a YouTube video on a landing page, use a...
Cloud Connector.
45
True or false: you need to log in to cloudconnectors.eloqua.com each time you configure a cloud component.
False. If you're already logged in in a session, you don't have to log in again.
46
The 3 keys to remember with Cloud Components are: (1) ________; (2) double click to configure; (3) ask your admin for more options.
drag and drop to add
47
The 3 keys to remember with Cloud Components are: (1) drag and drop to add; (2) ________; (3) ask your admin for more options.
double click to configure
48
The 3 keys to remember with Cloud Components are: (1) drag and drop to add; (2) double click to configure; (3) ________.
ask your admin for more options.
49
A ________ is a subset of linked web pages on your main website or a secondary domain that serves a particular function.
Sub Site
50
An example of a Sub Site is...
a blog.
51
You can set up Sub Site tracking from...
Setup > Websites > Tracking > Sub sites
52
To add an external Sub site to Eloqua it must have....
tracking scripts.
53
If you are an ____ you have access to the Setup button.
admin
54
To add a new sub site for tracking, (1) _________, (2) enter the domain.
name the sub site
55
To track a sub site, (1) name the subsite, (2) _______.
enter the domain
56
Where do you find Sub Site reports in Eloqua Insight?
Reports and Dashboards > Website > Subsite Page View Trend Report
57
True or false? Underlined numbers in Insight reports are clickable and you can drill down to a contact-level view.
True.
58
Which of the following third-party blogging sites are supported as Sub Sites in Eloqua? Joomla, Blogger, Wordpress.
All three.
59
True or false: you can manage and track third party blogs and internal pages as Sub Sites in Eloqua.
True.
60
Sometimes you may want to use a _________ instead of the cloud components.
manual process for sharing

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