Lead Nurturing Best Practices Flashcards
Lead Nurturing Best Practices
Why nurture? To ____, minimize lost leads, create and maintain prospect engagement, measure the readiness of your prospects, complete contact profile, and demonstrate thought leadership.
Increase leads
Lead Nurturing Best Practices
RPM is a strategy for managing a company’s _____ that enables predictable, rapid and profitable revenue growth.
interactions with buyers through the buying cycle
Lead Nurturing Best Practices
RPM is a strategy for managing a company’s interactions with with buyers through the buying cycle that….
enables predictable, rapid, and profitable revenue growth.
Lead Nurturing Best Practices
RPM Journey involves five steps: Sales Pipeline, Demand Generation, Lead Management, One View of the Truth, and….
Revenue Discovery
Lead Nurturing Best Practices
Effective Lead Nurturing falls between which two steps of the RPM Journey?
Demand Generation and Lead Management
Lead Nurturing Best Practices
RPM Journey involves five steps: _____, Demand Generation, Lead Management, One View of the Truth, and Revenue Discovery
Sales Pipeline
Lead Nurturing Best Practices
RPM Journey involves five steps: Sales Pipeline, _____, Lead Management, One View of the Truth, and Revenue Discovery
Demand Generation
Lead Nurturing Best Practices
RPM Journey involves five steps: Sales Pipeline, Demand Generation, _____, One View of the Truth, and Revenue Discovery
Lead Management
Lead Nurturing Best Practices
RPM Journey involves five steps: Sales Pipeline, Demand Generation, Lead Management, _____, and Revenue Discovery
One View of the Truth
Lead Nurturing Best Practices
The concept of effective nurturing falls mostly in the Demand Generation phase of the RPM journey and a little in:
Lead Management
Lead Nurturing Best Practices
Nurturing is taking action that helps to move a buyer from…
Point A to Point B in the buying cycle.
Lead Nurturing Best Practices
_____ is taking action that helps to move a buyer from Point A to Point B in the buying cycle.
Nurturing.
Lead Nurturing Best Practices
Nurturing is a _____ process.
Perpetual
Lead Nurturing Best Practices
The five phases in the buying cycle are Interest, Learn, Evaluate, Justify, and ___.
Purchase.
Lead Nurturing Best Practices
The five phases in the buying cycle are ____, Learn, Evaluate, Justify, and Purchase.
Interest
Lead Nurturing Best Practices
The five phases in the buying cycle are Interest, ____, Evaluate, Justify, and Purchase.
Learn
Lead Nurturing Best Practices
The five phases in the buying cycle are Interest, Learn, ____, Justify, and Purchase.
Evaluate
Lead Nurturing Best Practices
The five phases in the buying cycle are Interest, Learn, Evaluate, ____, and Purchase.
Justify
Lead Nurturing Best Practices
The five phases in the buying cycle are Interest, Learn, Evaluate, Justify, and ____.
Purchase
Lead Nurturing Best Practices
Nurturing looks different at different points in the ….
Buyer’s journey.
Lead Nurturing Best Practices
One of the keys to effective nurturing is to align campaigns to the….
Buyer’s journey.
Lead Nurturing Best Practices
Why nurture? To increase leads, ____, create and maintain prospect engagement, measure the readiness of your prospects, complete contact profile, and demonstrate thought leadership.
Minimize lost leads
Lead Nurturing Best Practices
Why nurture? To increase leads, minimize lost leads, ______, measure the readiness of your prospects, complete contact profile, and demonstrate thought leadership.
Create and maintain prospect engagement
Lead Nurturing Best Practices
Why nurture? To increase leads, minimize lost leads, create and maintain prospect engagement, _____, complete contact profile, and demonstrate thought leadership.
Measure the readiness of your prospects