E10: Database Configuration Flashcards by Naomi Pierce

What is visitor tracking?

method to track visitors to websites, blogs, and sub-sites

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Why is visitor tracking important?

helps in developing visitor profiles

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How can you implement visitor tracking?

generate and add visitor tracking scripts using Eloqua

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To track visitors, include on each page…

Eloqua tracking scripts

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As soon as a visitor hits page with Eloqua tracking scripts, …

a cookie is dropped

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Initially a cookie is based on…

the IP address of the machine.

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As a result of the cookie being dropped a ____ is created in Eloqua

visitor record

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Before a visitor is created as a contact, the Eloqua visitor record stores information gained from a . . .

reverse lookup on IP address

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Before a visitor is created as a contact, the Eloqua visitor record also stores session-specific information – true or false?

True.

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When are latest values appended to the visitor record?

Every time someone comes back to the website.

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Eloqua can’t track third party cookies from _____

mobile devices

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Name four ways an Eloqua Contact Record can be created.

(1) Manually adding or uploading, (2) through CRM, (3) through third party integration, (4) through a website visit

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What is the strongest priority linkage / data source in an Eloqua contact record?

Form submit

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Each install of Eloqua has a unique set of tracking scripts - true or false?

True.

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You should add visitor tracking scripts to…

all pages on your website

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Can you add visitor tracking scripts to any domain?

Yes.

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Does Eloqua’s visitor tracking script testing tool work on secure domains?

No.

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Where can you generate the visitor tracking package?

In the Setup area.

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Eloqua produces an ____ of when tracking scripts are generated and who they’re sent to

audit trail

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Visitor tracking pages are sent to you as a…

download link.

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A mechanism of complying with E.U. regulations requiring opt-in to cookies is called…

Eloqua’s Strict Mode.

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Does the page have to fully download for tracking to operate?

No.

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Can Eloqua tracking also work when other tracking scripts are installed?

Yes

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Pushing “Generate” button in Visitor Tracking Package setup…

brings up a popup window with download link, and also emails you the download link

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Eloqua's visitor tracking scripts are asynchronous - true or false?

True

Test Visitor Tracking Scripts shows 4 things:

Web page present, script tags present, cookie type, whether visits are being gracked

Any domains where you've added your tracking scripts will be brought into your...

Site map

In pages already in Eloqua, do you need to add tracking scripts?

No; Eloqua automatically adds these.

Redirect links to external sites have what effect on your site map?

Any page visited through a redirect link will be brought into your site map.

To see information on your website visitors, go to..

Setup --> Website --> Profile Field

Specific domains can be identified with...

Sub-Sites

To track sub-sites in the Site Map:

add the domain and mark as sub-site, or, create New Sub-Site.

Any microsite you create in Eloqua will automatically be marked in the Site Map as a...

Sub-Site

If you want to build custom reports around a Sub-Site, what kind of license do you need?

An Analyzer license for Insight.

Components to track in site map include (3):

Website Pages, Landing Pages, Redirect Hyperlinks

Maintenance Tasks in Site Map include... (2)

Add new pages and links, delete old pages and links

Updating site map is done...

automatically at time intervals you configure.

Deleting old pages is a good idea because...

it avoids creating congestion in your site map.

If you can't find a page you published in your site map, the best way to get it in is to...

Visit the page, and then update your site map.

Page Tags can represent...

one or many URLs

To identify and categorize web pages for visitor tracking, use...

Page Tags

Page tags are useful in...

lead scoring or trigger-based campaigns

To group together all your product pages...

use a single Page Tag to represent them.

Broadly, page tags can be used for...

automation and reporting

Can an individual page be tagged multiple ways?

Yes

Give a use case of tagging pages multiple ways

By product and tiers

Can pages be automatically tagged?

Yes

What are 3 ways of auto tagging?

Using auto-tagging rules; Based on meta names and keywords, via a .csv upload, or

Where do you set up autotagging?

Settings --> Setup --> Website --> Page Tagging

To set up a product page tag you should use the...

exact name of the product.

Microsites are used to host...

forms and landing pages for marketing campaigns.

Creation and management of microsites are ____ tasks.

administrative

What are the 2 ways of setting up a microsite?

(1) Re-point a sub-domain from your corporate domain, e.g. marketing.xyz.com (2) use built-in domain registration tool in Eloqua.

Where do you manage microsites?

Setup -->Settings --> Websites --> Microsites

Campaign financial settings include..

Fiscal year begins in... Default currency...

Settings for Campaigns can be found under..

Setup: Assets: Campaigns

Custom campaign settings are found in..

Database: Fields & Views

Accounts Linkage allows you to link information about an enterprise with ...

multiple Contacts

Individual contacts have how many fields?

302

Accounts have how many fields?

250

Is it best practice to store account-level information such as enterprise size with a contact record?

No - better to store it in an account record.

To Link Contact Table and Company Table...

Setup: Database: Account Linkage le

Is Account Linkage a one-time setup or can it be reconfigured?

It's a one-time setup.

Where can you add your company image and other client information?

Setup: Administration: Company Defaults

What formats can data be entered in?

Numeric, date/time, text, large text

Large text fields within custom data objects are limited to how many characters?

4,000

Date is stored in what format in Eloqua table?

US Format MMDDYY

How can you manage date display formats in Eloqua?

Settings: Setups: Database: Date Formats

Where do you create fields?

Settings: Setups: Database: Fields & Views

Can you change the value that is stored for checkboxes?

Yes - and you can change it for individual fields.

Can you set a default state for checkboxes in fields?

Yes.

What are possible data types for fields?

Checkbox, Multi-select picklist, Picklist, or Textbox

To set up different standard views for different users...

Settings: Setup: Users: User Defaults and Settings: Global User Settings

Where do you create picklists?

Setup area.... Select list

To localize lists for language campaigns...

Copy a select list and change the option names.

How do you prevent picklists from being changed?

Edit Security Rights

Email Groups are used primarily to store...

Subscription preferences

Generating and testing visitor tracking scripts are done in the ....

Web Tracking Area.

The Web Tracking Area allows you to define ..... to send the visitor tracking scripts to.

One or several email addresses

When you click "Generate" to generate visitor tracking scripts, what happens?

A pop-up confirmation is displayed to inform you that the scripts have been generated and the files have been emailed successfully. It also contains a direct link to the zip file.

Where can you configure the restricted country list for Strict Mode?

In the Web Tracking Area on the Generate Visitor Tracking Package page.