E10: Blind Form Submits

Question 1

What is a blind form submit?

Answer 1

A seamless way to get form submission data with just one click. Users submit a form unknowingly by clicking a link in an email.

Question 2

Do more people click through on emails, or submit forms?

Answer 2

More people click through on emails.

Question 3

Form conversions ____ as form fields increase.

Answer 3

decrease

Question 4

What are 3 special things about a blind form submit?

Answer 4

(1) Capture user data in one click directly from email (2) No form for user to fill out (3) No form landing page to create

Question 5

What kind of landing pages need to be built for a blind form submit?

Answer 5

No form landing page needs to be built, but you will need to build a confirmation landing page.

Question 6

When is the best time to use blind form submits?

Answer 6

Whenever simple responses are required. For example: RSVP responses, newsletter subscriptions, event registrations, contest entries.

Question 7

With one blind form submit click, you can execute…

Answer 7

many form processing steps, such as adding Contacts to a campaign, adding them to a shared list, or sending an email notification to the sales team.

Question 8

What is the user experience with a blind form submit?

Answer 8

1 - Open email, 2 - Click link, 3 - See confirmation page

Question 9

Once a user clicks on the email link, what should they see?

Answer 9

A confirmation landing page.

Question 10

For an email link to behave as a Blind Form Submit, what does it need to be tied to?

Answer 10

An Eloqua form hidden from user view.

Question 11

The email link in the blind form submit process must include:

Answer 11

(1) Your Eloqua Site ID (2) Your Form Name (3) Form Field Names (4) Values to Update

Question 12

When a user clicks the link in the blind form submit, what happens in Eloqua?

Answer 12

The link communicates with the Form and writes new values as form submission data.

Question 13

What kind of processing step MUST be triggered when the form is submitted?

Answer 13

Redirect to Web Page.

Question 14

How many locations in the email link do you need your Site ID?

Answer 14

Two locations.

Question 15

What are 4 other uses for blind form submits?

Answer 15

simple survey, simple preferences, opt-in / out-out, yes / no questions.

Question 16

What is the super-hero in blind form submits?

Answer 16

The form.

Question 17

What is the cloak in blind form submits?

Answer 17

The link.

Question 18

User has just clicked on a link to subscribe to a newsletter. What processing steps are needed?

Answer 18

Subscribe / Unsubscribe to Group, Redirect to Webpage, Update Contact

Question 19

What do you need to do with your form name?

Answer 19

Put it in the HTML Name Field. Make sure there are no spaces in the form name.

Question 20

//Module 3 - Links//

Answer 20

Module 3 - Links

Question 21

Connect the dots

Answer 21

form - link - email - User clicks - Confirmation landing page

Question 22

What is Tracked field?

Answer 22

The HTML name of the field to be tracked.

Question 23

What is Static Value?

Answer 23

The value to be added to the Custom Field when the link is clicked.

Question 24

Where can you find your Site ID?

Answer 24

Gear menu on form: View Form HTML - in action string.

Question 25

What are the two key-value pairs that must be added to the Query String at the end of the blind form submit URL so that a Custom Field is properly tracked?

Answer 25

TrackedField and StaticValue

Question 26

What Link Type should you use?

Answer 26

Webpage

Question 27

Is the full link visible in the email when you hover the mouse over it?

Answer 27

Yes.

Question 28

What happens when an email containing a blind form submit is forwarded and the new recipient clicks the link?

Answer 28

The link will not work.

Question 29

Blind form submit links are unique to ______ based on ____

Answer 29

unique to Contact based on email address.

Question 30

If emails are not sent through Eloqua, will blind form submit links work?

Answer 30

No.

Question 31

Solutions to forwarded emails

Answer 31

(1) Include a statement that this is a unique link for you (2) Add "Refer a friend" link and create a form for this.

Question 32

When they click on Refer a friend, what should happen?

Answer 32

Fill in your email address, your friend's email address, then we send the friend an email.

Question 33

Limitations for adding a forwarding link

Answer 33

It only works for one Contact at a time.

Question 34

The same blind form submit used for newsletter signups can be used to...

Answer 34

add contacts to an email campaign opt-in.

Question 35

To make your form add contacts to a campaign, what do you need?

Answer 35

an additional processing step.

Question 36

Is it okay to reuse a form you created for blind form submit links?

Answer 36

Technically you can reuse a form. but for clean reporting, a best practice is to create a new form for each unrelated campaign, Blind form submit links within the same campaign can use the same form.

Question 37

Can you have multiple blind form submit links in an email?

Answer 37

Yes.

Question 38

Several links in one email? Each choice on a single email can be ...

Answer 38

a blind form submit link using one form.

Question 39

Does every blind form submit link within a single Campaign require a separate form in Eloqua?

Answer 39

No.

Question 40

When you create a form to use with blind form submit links, how many custom fields can you add?

Answer 40

Unlimited

Question 41

If you have a lot of fields to update...

Answer 41

your link is going to become really long.

Question 42

When you're adding new fields to your form, what's important to do?

Answer 42

Fill in the HTML Name of each field - can be same as field label.

Question 43

In the Conditions Editor, what should you choose from the pulldown menu on the left?

Answer 43

Form Field

Question 44

Are the tracked fields saved as custom objects?

Answer 44

No - they are only automatically saved as form submission data. Processing steps can map them to custom objects or contact fields.

Question 45

Can you add more than one link to each email?

Answer 45

Yes, Yes, Yes.

Question 46

Can you add more than one processing step to each link?

Answer 46

Yes.

Question 47

Can you capture more than one value with each link?

Answer 47

Yes.

Question 48

Multi-step contest entries are...

Answer 48

user engagement tools that are spread over several emails and trigger multiple processing steps.

Question 49

Why did a contest use case use a double blind form submit?

Answer 49

Captured serious entrants, but kept the contest fun since they never had to fill out a form.

Question 50

How do you avoid brand misrepresentation?

Answer 50

Test, test, and test.

Question 51

To use multiple links in an email

Answer 51

modify the tracked value within a blind form submit link

Question 52

Capture multiple values using...

Answer 52

a second query string.