Basic Event Management Flashcards
According to the Virtual Institute, what percentage of webinar participants find the virtual environment helpful in deciding to attend an in-person event the next time?
82%
According to an American Express Travel business study, how much do webinars save per attendee in travel and associated costs?
$1000
According to a 2013 Content Marketing Institute survey, what percentage of content marketers use webinars as a content marketing tactic? How much of an increase is this? Where does the tactic rate in effectiveness?
59% use webinars
Up from 49%
Webinars were rated as the third most effective tactic
Nine key webinar best practices are: (1) ________; (2) define subject; (3) segment and target audience; (4) identify presenter; (5) designate moderator; (6) describe promotional strategy and create promotional messaging; (7) describe content strategy and create content; (8) offer incentives; (9) conduct dry runs.
describe objective
Nine key webinar best practices are: (1) describe objective; (2) ______; (3) segment and target audience; (4) identify presenter; (5) designate moderator; (6) describe promotional strategy and create promotional messaging; (7) describe content strategy and create content; (8) offer incentives; (9) conduct dry runs.
define subject
Nine key webinar best practices are: (1) describe objective; (2) define subject; (3) _________; (4) identify presenter; (5) designate moderator; (6) describe promotional strategy and create promotional messaging; (7) describe content strategy and create content; (8) offer incentives; (9) conduct dry runs.
segment and target audience
Nine key webinar best practices are: (1) describe objective; (2) define subject; (3) segment and target audience; (4) ________; (5) designate moderator; (6) describe promotional strategy and create promotional messaging; (7) describe content strategy and create content; (8) offer incentives; (9) conduct dry runs.
identify presenter
Nine key webinar best practices are: (1) describe objective; (2) define subject; (3) segment and target audience; (4) identify presenter; (5) ______; (6) describe promotional strategy and create promotional messaging; (7) describe content strategy and create content; (8) offer incentives; (9) conduct dry runs.
designate moderator
Nine key webinar best practices are: (1) describe objective; (2) define subject; (3) segment and target audience; (4) identify presenter; (5) designate moderator; (6) _________________; (7) describe content strategy and create content; (8) offer incentives; (9) conduct dry runs.
describe promotional strategy and create promotional messaging
Nine key webinar best practices are: (1) describe objective; (2) define subject; (3) segment and target audience; (4) identify presenter; (5) designate moderator; (6) describe promotional strategy and create promotional messaging; (7) __________; (8) offer incentives; (9) conduct dry runs.
describe content strategy and create content
Nine key webinar best practices are: (1) describe objective; (2) define subject; (3) segment and target audience; (4) identify presenter; (5) designate moderator; (6) describe promotional strategy and create promotional messaging; (7) describe content strategy and create content; (8) ______; (9) conduct dry runs.
offer incentives
Nine key webinar best practices are: (1) describe objective; (2) define subject; (3) segment and target audience; (4) identify presenter; (5) designate moderator; (6) describe promotional strategy and create promotional messaging; (7) describe content strategy and create content; (8) offer incentives; (9) ______.
conduct dry runs
What is a short version of the nine key webinar best practices?
Objective, Subject, Audience, Presenter, Moderator, Promotion, Content, Incentives, Dry Runs.
How do you ensure that people who arrive early do not sign off prematurely?
15 minutes before webinar starts, display a timer to count down to the event.
What are two best practices to follow when starting the webinar?
Start on time, and check sound levels first.
What are two best practices to follow during the webinar?
Engage participants, and facilitate dialog and interaction.
How can you facilitate interaction with a webinar audience?
Through polls and questions.
When should you announce the call to action at a webinar?
When energy levels and interest in the topic are highest.
Four post-webinar questions you can ask are: (1) ______, (2) your participants’ needs; (3) topics they would like to see at future webinars; (4) would they like a follow-up call or email?
feedback about the webinar
Four post-webinar questions you can ask are: (1) feedback about the webinar, (2) ______; (3) topics they would like to see at future webinars; (4) would they like a follow-up call or email?
your participants’ needs
Four post-webinar questions you can ask are: (1) feedback about the webinar, (2) your participants’ needs; (3) ______; (4) would they like a follow-up call or email?
would they like a follow-up call or email?
Four post-webinar questions you can ask are: (1) feedback about the webinar, (2) your participants’ needs; (3) topics they would like to see at future webinars; (4) _______
would they like a follow-up call or email?
What’s a short version of the 4 types of post-webinar questions you can ask?
feedback - needs - future topics - follow-up
4 best practices for after a webinar are: (1) _______; (2) Follow-up; (3) Measure effectiveness; (4) repurpose.
Create and post recordings
4 best practices for after a webinar are: (1) Create and post recordings; (2) ______; (3) Measure effectiveness; (4) repurpose.
Follow-up
4 best practices for after a webinar are: (1) Create and post recordings; (2) Follow-up; (3) ______; (4) repurpose.
Measure effectiveness
4 best practices for after a webinar are: (1) Create and post recordings; (2) Follow-up; (3) Measure effectiveness; (4) _____.
repurpose
What did a recent survey find out about webinar viewing preferences? (Live versus recording)
16% preferred to watch a webinar live, 84% preferred to watch a recording
Performance indicators of a webinar can include: (1) ______; (2) recording views; (3) return views; (4) new leads; (5) sales; (6) social media mentions.
registrations
Performance indicators of a webinar can include: (1) registrations; (2) _______; (3) return views; (4) new leads; (5) sales; (6) social media mentions.
recording views
Performance indicators of a webinar can include: (1) registrations; (2) recording views; (3) ______; (4) new leads; (5) sales; (6) social media mentions.
return views
Performance indicators of a webinar can include: (1) registrations; (2) recording views; (3) return views; (4) ______; (5) sales; (6) social media mentions.
new leads
Performance indicators of a webinar can include: (1) registrations; (2) recording views; (3) return views; (4) new leads; (5)___; (6) social media mentions.
sales
Performance indicators of a webinar can include: (1) registrations; (2) recording views; (3) return views; (4) new leads; (5) sales; (6) ________.
social media mentions.
Promotional channels for a webinar can include: (1) ____; (2) email; (3) direct mail; (4) advertising; (5) website updates; (6) sales team and partners.
social media
Promotional channels for a webinar can include: (1) social media; (2) ____; (3) direct mail; (4) advertising; (5) website updates; (6) sales team and partners.
Promotional channels for a webinar can include: (1) social media; (2) email; (3) ______; (4) advertising; (5) website updates; (6) sales team and partners.
direct mail
Promotional channels for a webinar can include: (1) social media; (2) email; (3) direct mail; (4) _______; (5) website updates; (6) sales team and partners.
advertising
Promotional channels for a webinar can include: (1) social media; (2) email; (3) direct mail; (4) advertising; (5) ________; (6) sales team and partners.
website updates
Promotional channels for a webinar can include: (1) social media; (2) email; (3) direct mail; (4) advertising; (5) website updates; (6) _________.
sales team and partners
Channels you can use to further leverage the webinar content include: (1) _____; (2) SlideShare; (3) whitepapers; (4) blogs; (5) newsletters; (6) emails
YouTube
Channels you can use to further leverage the webinar content include: (1) YouTube; (2) _____; (3) whitepapers; (4) blogs; (5) newsletters; (6) emails
SlideShare
Channels you can use to further leverage the webinar content include: (1) YouTube; (2) SlideShare; (3) ____; (4) blogs; (5) newsletters; (6) emails
whitepapers
Channels you can use to further leverage the webinar content include: (1) YouTube; (2) SlideShare; (3) whitepapers; (4) ___; (5) newsletters; (6) emails
blogs
Channels you can use to further leverage the webinar content include: (1) YouTube; (2) SlideShare; (3) whitepapers; (4) blogs; (5) _____; (6) emails
newsletters
Channels you can use to further leverage the webinar content include: (1) YouTube; (2) SlideShare; (3) whitepapers; (4) blogs; (5) newsletters; (6) ____
emails
When should you determine your webinar’s objective and develop a project plan?
6-8 weeks before.
When should you set up your registration landing page and form?
4-6 weeks before.
When should your invitation email go out?
2 weeks before
When should you send a reminder email?
1 day before
When should you edit and post your webinar recording?
Within 24 hours after
When should you send follow-up emails and begin sales outreach?
Within 24 hours after
In a webinar campaign, which two assets are not part of the Campaign Canvas automation?
(1) The Auto Responder email; (2) the Thank You for Registering landing page.
In a webinar campaign, where are the auto-responder email and the thank-you for registering landing page automated from?
The webinar registration form.
What special file does a webinar confirmation email contain?
An ICS file that can be added to the Microsoft Outlook Calendar as a reminder.
Creating a basic event Campaign is divided into three key tasks: (1) _______; (2) Configure campaign elements; (3) Test and activate the campaign.
Create campaign elements
Creating a basic event Campaign is divided into three key tasks: (1) Create campaign elements; (2) ________; (3) Test and activate the campaign.
Configure campaign elements
Creating a basic event Campaign is divided into three key tasks: (1) Create campaign elements; (2) Configure campaign elements; (3) _____.
Test and activate the campaign
Configuring campaign elements means what?
Configuring the campaign settings and adding and configuring the campaign assets.
Can you upload external activities, such as attending a tradeshow and viewing a webinar, directly to a campaign?
Yes.
Your webinar registration form should (1) _______, (2) send confirmation email, (3) add Contact to shared list for Reminder email, (4) add forwarded registrants to campaign, (5) re-route to confirmation landing page.
update database
Your webinar registration form should (1) update database, (2) _______, (3) add Contact to shared list for Reminder email, (4) add forwarded registrants to campaign, (5) re-route to confirmation landing page.
send confirmation email
Your webinar registration form should (1) update database, (2) send confirmation email, (3) ________, (4) add forwarded registrants to campaign, (5) re-route to confirmation landing page.
add Contact to shared list for Reminder email
Your webinar registration form should (1) update database, (2) send confirmation email, (3) add Contact to shared list for Reminder email, (4) _________, (5) re-route to confirmation landing page.
add forwarded registrants to campaign
Your webinar registration form should (1) update database, (2) send confirmation email, (3) add Contact to shared list for Reminder email, (4) add forwarded registrants to campaign, (5) ______.
re-route to confirmation landing page
The webinar landing page should highlight key points such as (1) _________; (2) webinar’s subject, value, and schedule; (3) links to previous webinars.
presenter bio and experience
The webinar landing page should highlight key points such as (1) presenter bio and experience; (2) ____; (3) links to previous webinars.
webinar’s subject, value, and schedule
The webinar landing page should highlight key points such as (1) presenter bio and experience; (2) webinar’s subject, value, and schedule; (3) ______
links to previous webinars.
Confirmation landing page can also contain links to….
previous webinars or informative blogs.
To embed links to previous webinars or blogs, you can use the…
RSS Feed Cloud App.
What is a format for delivering regularly changing web content?
RSS feed
Can you track people reading your RSS feed even if they don’t come to your website?
Yes
Are RSS feeds subject to spam filters?
No
The _________________ is used to display content gathered through an RSS Feed on a landing page created in Eloqua 10.
RSS Feed Cloud App
To embed RSS, your company must have ____________
an RSS Feed with a list of all your webinars and blogs
When you’re on a landing page, where do you find the RSS Feed component icon?
Cloud Content on left tool bar > Cloud Content Browser >
After you drag an RSS Feed component icon onto the landing page, you double-click to configure the component. What happens?
The Eloqua Cloud Connector login screen is displayed.
You need the following information to configure an RSS Feed cloud component: (1) URL of RSS Feed; (2) Dimensions; (3) Number of Entries; (4) Text Size; (5) _______
Show Body Snippet (Y/N)
You need the following information to configure an RSS Feed cloud component: (1) URL of RSS Feed; (2) Dimensions; (3) Number of Entries; (4) _____; (5) Show Body Snippet (Y/N)
Text Size
You need the following information to configure an RSS Feed cloud component: (1) URL of RSS Feed; (2) Dimensions; (3) ______; (4) Text Size; (5) Show Body Snippet (Y/N)
Number of Entries
You need the following information to configure an RSS Feed cloud component: (1) URL of RSS Feed; (2) ______; (3) Number of Entries; (4) Text Size; (5) Show Body Snippet (Y/N)
Dimensions
You need the following information to configure an RSS Feed cloud component: (1) _______; (2) Dimensions; (3) Number of Entries; (4) Text Size; (5) Show Body Snippet (Y/N)
URL of RSS Feed
Why do you need the Add to Campaign form processing step in a webinar registration campaign?
In case someone registers who has not been invited by email (and therefore is not part of the original segment that is going through the campaign).
What are the four emails you need in a webinar campaign?
Invitation, Still-Time, Reminder, Follow-Up (Sorry We Missed You and Thank You For Attending).
What is the single most important asset in your event marketing campaign?
The invitation email.
Where in your invitation email should you highlight your event title, date, time, and registration information?
In the upper third of the window.
What can you do to increase webinar attendance?
Consider using an offer for attendees.
In the BP Basic Event campaign template, why does the path from the Still-Time email loop back to the Registrants Shared List decision step?
To check whether the intended participant has registered.
How do you create an .ICS file in Outlook?
Microsoft Outlook toolbar > New Appointment > Save As…
Where do you put an .ICS file so you can add it to an Eloqua email?
Assets > Component Library > File Storage
How do you add an .ICS file to an email?
Create a hyperlink, select File in File Storage as Link Type.
What is a good use for a shared list of non-registrants?
To add to a nurture campaign.
When is it a good idea to send out the Still Time email?
One week after the Invitation email.
How can you make sure your attendees and non-attendees data are in Eloqua before sending out the post-event emails?
With the Wait: After Event campaign step.
After a webinar, you should (1) __________; (2) re-connect with non-attendees; (3) repurpose webinar content; and (4) measure effectiveness.
push attendees to the next step in the sales cycle
After a webinar, you should (1) push attendees to the next step in the sales cycle; (2) _______; (3) repurpose webinar content; and (4) measure effectiveness.
re-connect with non-attendees
After a webinar, you should (1) push attendees to the next step in the sales cycle; (2) re-connect with non-attendees; (3) _______; and (4) measure effectiveness.
repurpose webinar content
After a webinar, you should (1) push attendees to the next step in the sales cycle; (2) re-connect with non-attendees; (3) repurpose webinar content; and (4) _____.
measure effectiveness
