Basic Event Management

Question 1

According to the Virtual Institute, what percentage of webinar participants find the virtual environment helpful in deciding to attend an in-person event the next time?

Answer 1

82%

Question 2

According to an American Express Travel business study, how much do webinars save per attendee in travel and associated costs?

Answer 2

$1000

Question 3

According to a 2013 Content Marketing Institute survey, what percentage of content marketers use webinars as a content marketing tactic? How much of an increase is this? Where does the tactic rate in effectiveness?

Answer 3

59% use webinars
Up from 49%
Webinars were rated as the third most effective tactic

Question 4

Nine key webinar best practices are: (1) ________; (2) define subject; (3) segment and target audience; (4) identify presenter; (5) designate moderator; (6) describe promotional strategy and create promotional messaging; (7) describe content strategy and create content; (8) offer incentives; (9) conduct dry runs.

Answer 4

describe objective

Question 5

Nine key webinar best practices are: (1) describe objective; (2) ______; (3) segment and target audience; (4) identify presenter; (5) designate moderator; (6) describe promotional strategy and create promotional messaging; (7) describe content strategy and create content; (8) offer incentives; (9) conduct dry runs.

Answer 5

define subject

Question 6

Nine key webinar best practices are: (1) describe objective; (2) define subject; (3) _________; (4) identify presenter; (5) designate moderator; (6) describe promotional strategy and create promotional messaging; (7) describe content strategy and create content; (8) offer incentives; (9) conduct dry runs.

Answer 6

segment and target audience

Question 7

Nine key webinar best practices are: (1) describe objective; (2) define subject; (3) segment and target audience; (4) ________; (5) designate moderator; (6) describe promotional strategy and create promotional messaging; (7) describe content strategy and create content; (8) offer incentives; (9) conduct dry runs.

Answer 7

identify presenter

Question 8

Nine key webinar best practices are: (1) describe objective; (2) define subject; (3) segment and target audience; (4) identify presenter; (5) ______; (6) describe promotional strategy and create promotional messaging; (7) describe content strategy and create content; (8) offer incentives; (9) conduct dry runs.

Answer 8

designate moderator

Question 9

Nine key webinar best practices are: (1) describe objective; (2) define subject; (3) segment and target audience; (4) identify presenter; (5) designate moderator; (6) _________________; (7) describe content strategy and create content; (8) offer incentives; (9) conduct dry runs.

Answer 9

describe promotional strategy and create promotional messaging

Question 10

Nine key webinar best practices are: (1) describe objective; (2) define subject; (3) segment and target audience; (4) identify presenter; (5) designate moderator; (6) describe promotional strategy and create promotional messaging; (7) __________; (8) offer incentives; (9) conduct dry runs.

Answer 10

describe content strategy and create content

Question 11

Nine key webinar best practices are: (1) describe objective; (2) define subject; (3) segment and target audience; (4) identify presenter; (5) designate moderator; (6) describe promotional strategy and create promotional messaging; (7) describe content strategy and create content; (8) ______; (9) conduct dry runs.

Answer 11

offer incentives

Question 12

Nine key webinar best practices are: (1) describe objective; (2) define subject; (3) segment and target audience; (4) identify presenter; (5) designate moderator; (6) describe promotional strategy and create promotional messaging; (7) describe content strategy and create content; (8) offer incentives; (9) ______.

Answer 12

conduct dry runs

Question 13

What is a short version of the nine key webinar best practices?

Answer 13

Objective, Subject, Audience, Presenter, Moderator, Promotion, Content, Incentives, Dry Runs.

Question 14

How do you ensure that people who arrive early do not sign off prematurely?

Answer 14

15 minutes before webinar starts, display a timer to count down to the event.

Question 15

What are two best practices to follow when starting the webinar?

Answer 15

Start on time, and check sound levels first.

Question 16

What are two best practices to follow during the webinar?

Answer 16

Engage participants, and facilitate dialog and interaction.

Question 17

How can you facilitate interaction with a webinar audience?

Answer 17

Through polls and questions.

Question 18

When should you announce the call to action at a webinar?

Answer 18

When energy levels and interest in the topic are highest.

Question 19

Four post-webinar questions you can ask are: (1) ______, (2) your participants’ needs; (3) topics they would like to see at future webinars; (4) would they like a follow-up call or email?

Answer 19

feedback about the webinar

Question 20

Four post-webinar questions you can ask are: (1) feedback about the webinar, (2) ______; (3) topics they would like to see at future webinars; (4) would they like a follow-up call or email?

Answer 20

your participants’ needs

Question 21

Four post-webinar questions you can ask are: (1) feedback about the webinar, (2) your participants’ needs; (3) ______; (4) would they like a follow-up call or email?

Answer 21

would they like a follow-up call or email?

Question 22

Four post-webinar questions you can ask are: (1) feedback about the webinar, (2) your participants’ needs; (3) topics they would like to see at future webinars; (4) _______

Answer 22

would they like a follow-up call or email?

Question 23

What’s a short version of the 4 types of post-webinar questions you can ask?

Answer 23

feedback - needs - future topics - follow-up

Question 24

4 best practices for after a webinar are: (1) _______; (2) Follow-up; (3) Measure effectiveness; (4) repurpose.

Answer 24

Create and post recordings

Question 25

4 best practices for after a webinar are: (1) Create and post recordings; (2) ______; (3) Measure effectiveness; (4) repurpose.

Answer 25

Follow-up

Question 26

4 best practices for after a webinar are: (1) Create and post recordings; (2) Follow-up; (3) ______; (4) repurpose.

Answer 26

Measure effectiveness

Question 27

4 best practices for after a webinar are: (1) Create and post recordings; (2) Follow-up; (3) Measure effectiveness; (4) _____.

Answer 27

repurpose

Question 28

What did a recent survey find out about webinar viewing preferences? (Live versus recording)

Answer 28

16% preferred to watch a webinar live, 84% preferred to watch a recording

Question 29

Performance indicators of a webinar can include: (1) ______; (2) recording views; (3) return views; (4) new leads; (5) sales; (6) social media mentions.

Answer 29

registrations

Question 30

Performance indicators of a webinar can include: (1) registrations; (2) _______; (3) return views; (4) new leads; (5) sales; (6) social media mentions.

Answer 30

recording views

Question 31

Performance indicators of a webinar can include: (1) registrations; (2) recording views; (3) ______; (4) new leads; (5) sales; (6) social media mentions.

Answer 31

return views

Question 32

Performance indicators of a webinar can include: (1) registrations; (2) recording views; (3) return views; (4) ______; (5) sales; (6) social media mentions.

Answer 32

new leads

Question 33

Performance indicators of a webinar can include: (1) registrations; (2) recording views; (3) return views; (4) new leads; (5)___; (6) social media mentions.

Answer 33

sales

Question 34

Performance indicators of a webinar can include: (1) registrations; (2) recording views; (3) return views; (4) new leads; (5) sales; (6) ________.

Answer 34

social media mentions.

Question 35

Promotional channels for a webinar can include: (1) ____; (2) email; (3) direct mail; (4) advertising; (5) website updates; (6) sales team and partners.

Answer 35

social media

Question 36

Promotional channels for a webinar can include: (1) social media; (2) ____; (3) direct mail; (4) advertising; (5) website updates; (6) sales team and partners.

Answer 36

email

Question 37

Promotional channels for a webinar can include: (1) social media; (2) email; (3) ______; (4) advertising; (5) website updates; (6) sales team and partners.

Answer 37

direct mail

Question 38

Promotional channels for a webinar can include: (1) social media; (2) email; (3) direct mail; (4) _______; (5) website updates; (6) sales team and partners.

Answer 38

advertising

Question 39

Promotional channels for a webinar can include: (1) social media; (2) email; (3) direct mail; (4) advertising; (5) ________; (6) sales team and partners.

Answer 39

website updates

Question 40

Promotional channels for a webinar can include: (1) social media; (2) email; (3) direct mail; (4) advertising; (5) website updates; (6) _________.

Answer 40

sales team and partners

Question 41

Channels you can use to further leverage the webinar content include: (1) _____; (2) SlideShare; (3) whitepapers; (4) blogs; (5) newsletters; (6) emails

Answer 41

YouTube

Question 42

Channels you can use to further leverage the webinar content include: (1) YouTube; (2) _____; (3) whitepapers; (4) blogs; (5) newsletters; (6) emails

Answer 42

SlideShare

Question 43

Channels you can use to further leverage the webinar content include: (1) YouTube; (2) SlideShare; (3) ____; (4) blogs; (5) newsletters; (6) emails

Answer 43

whitepapers

Question 44

Channels you can use to further leverage the webinar content include: (1) YouTube; (2) SlideShare; (3) whitepapers; (4) ___; (5) newsletters; (6) emails

Answer 44

blogs

Question 45

Channels you can use to further leverage the webinar content include: (1) YouTube; (2) SlideShare; (3) whitepapers; (4) blogs; (5) _____; (6) emails

Answer 45

newsletters

Question 46

Channels you can use to further leverage the webinar content include: (1) YouTube; (2) SlideShare; (3) whitepapers; (4) blogs; (5) newsletters; (6) ____

Answer 46

emails

Question 47

When should you determine your webinar's objective and develop a project plan?

Answer 47

6-8 weeks before.

Question 48

When should you set up your registration landing page and form?

Answer 48

4-6 weeks before.

Question 49

When should your invitation email go out?

Answer 49

2 weeks before

Question 50

When should you send a reminder email?

Answer 50

1 day before

Question 51

When should you edit and post your webinar recording?

Answer 51

Within 24 hours after

Question 52

When should you send follow-up emails and begin sales outreach?

Answer 52

Within 24 hours after

Question 53

In a webinar campaign, which two assets are not part of the Campaign Canvas automation?

Answer 53

(1) The Auto Responder email; (2) the Thank You for Registering landing page.

Question 54

In a webinar campaign, where are the auto-responder email and the thank-you for registering landing page automated from?

Answer 54

The webinar registration form.

Question 55

What special file does a webinar confirmation email contain?

Answer 55

An ICS file that can be added to the Microsoft Outlook Calendar as a reminder.

Question 56

Creating a basic event Campaign is divided into three key tasks: (1) _______; (2) Configure campaign elements; (3) Test and activate the campaign.

Answer 56

Create campaign elements

Question 57

Creating a basic event Campaign is divided into three key tasks: (1) Create campaign elements; (2) ________; (3) Test and activate the campaign.

Answer 57

Configure campaign elements

Question 58

Creating a basic event Campaign is divided into three key tasks: (1) Create campaign elements; (2) Configure campaign elements; (3) _____.

Answer 58

Test and activate the campaign

Question 59

Configuring campaign elements means what?

Answer 59

Configuring the campaign settings and adding and configuring the campaign assets.

Question 60

Can you upload external activities, such as attending a tradeshow and viewing a webinar, directly to a campaign?

Answer 60

Yes.

Question 61

Your webinar registration form should (1) _______, (2) send confirmation email, (3) add Contact to shared list for Reminder email, (4) add forwarded registrants to campaign, (5) re-route to confirmation landing page.

Answer 61

update database

Question 62

Your webinar registration form should (1) update database, (2) _______, (3) add Contact to shared list for Reminder email, (4) add forwarded registrants to campaign, (5) re-route to confirmation landing page.

Answer 62

send confirmation email

Question 63

Your webinar registration form should (1) update database, (2) send confirmation email, (3) ________, (4) add forwarded registrants to campaign, (5) re-route to confirmation landing page.

Answer 63

add Contact to shared list for Reminder email

Question 64

Your webinar registration form should (1) update database, (2) send confirmation email, (3) add Contact to shared list for Reminder email, (4) _________, (5) re-route to confirmation landing page.

Answer 64

add forwarded registrants to campaign

Question 65

Your webinar registration form should (1) update database, (2) send confirmation email, (3) add Contact to shared list for Reminder email, (4) add forwarded registrants to campaign, (5) ______.

Answer 65

re-route to confirmation landing page

Question 66

The webinar landing page should highlight key points such as (1) _________; (2) webinar's subject, value, and schedule; (3) links to previous webinars.

Answer 66

presenter bio and experience

Question 67

The webinar landing page should highlight key points such as (1) presenter bio and experience; (2) ____; (3) links to previous webinars.

Answer 67

webinar's subject, value, and schedule

Question 68

The webinar landing page should highlight key points such as (1) presenter bio and experience; (2) webinar's subject, value, and schedule; (3) ______

Answer 68

links to previous webinars.

Question 69

Confirmation landing page can also contain links to....

Answer 69

previous webinars or informative blogs.

Question 70

To embed links to previous webinars or blogs, you can use the...

Answer 70

RSS Feed Cloud App.

Question 71

What is a format for delivering regularly changing web content?

Answer 71

RSS feed

Question 72

Can you track people reading your RSS feed even if they don't come to your website?

Answer 72

Yes

Question 73

Are RSS feeds subject to spam filters?

Answer 73

No

Question 74

The _________________ is used to display content gathered through an RSS Feed on a landing page created in Eloqua 10.

Answer 74

RSS Feed Cloud App

Question 75

To embed RSS, your company must have ____________

Answer 75

an RSS Feed with a list of all your webinars and blogs

Question 76

When you're on a landing page, where do you find the RSS Feed component icon?

Answer 76

Cloud Content on left tool bar > Cloud Content Browser >

Question 77

After you drag an RSS Feed component icon onto the landing page, you double-click to configure the component. What happens?

Answer 77

The Eloqua Cloud Connector login screen is displayed.

Question 78

You need the following information to configure an RSS Feed cloud component: (1) URL of RSS Feed; (2) Dimensions; (3) Number of Entries; (4) Text Size; (5) _______

Answer 78

Show Body Snippet (Y/N)

Question 79

You need the following information to configure an RSS Feed cloud component: (1) URL of RSS Feed; (2) Dimensions; (3) Number of Entries; (4) _____; (5) Show Body Snippet (Y/N)

Answer 79

Text Size

Question 80

You need the following information to configure an RSS Feed cloud component: (1) URL of RSS Feed; (2) Dimensions; (3) ______; (4) Text Size; (5) Show Body Snippet (Y/N)

Answer 80

Number of Entries

Question 81

You need the following information to configure an RSS Feed cloud component: (1) URL of RSS Feed; (2) ______; (3) Number of Entries; (4) Text Size; (5) Show Body Snippet (Y/N)

Answer 81

Dimensions

Question 82

You need the following information to configure an RSS Feed cloud component: (1) _______; (2) Dimensions; (3) Number of Entries; (4) Text Size; (5) Show Body Snippet (Y/N)

Answer 82

URL of RSS Feed

Question 83

Why do you need the Add to Campaign form processing step in a webinar registration campaign?

Answer 83

In case someone registers who has not been invited by email (and therefore is not part of the original segment that is going through the campaign).

Question 84

What are the four emails you need in a webinar campaign?

Answer 84

Invitation, Still-Time, Reminder, Follow-Up (Sorry We Missed You and Thank You For Attending).

Question 85

What is the single most important asset in your event marketing campaign?

Answer 85

The invitation email.

Question 86

Where in your invitation email should you highlight your event title, date, time, and registration information?

Answer 86

In the upper third of the window.

Question 87

What can you do to increase webinar attendance?

Answer 87

Consider using an offer for attendees.

Question 88

In the BP Basic Event campaign template, why does the path from the Still-Time email loop back to the Registrants Shared List decision step?

Answer 88

To check whether the intended participant has registered.

Question 89

How do you create an .ICS file in Outlook?

Answer 89

Microsoft Outlook toolbar > New Appointment > Save As...

Question 90

Where do you put an .ICS file so you can add it to an Eloqua email?

Answer 90

Assets > Component Library > File Storage

Question 91

How do you add an .ICS file to an email?

Answer 91

Create a hyperlink, select File in File Storage as Link Type.

Question 92

What is a good use for a shared list of non-registrants?

Answer 92

To add to a nurture campaign.

Question 93

When is it a good idea to send out the Still Time email?

Answer 93

One week after the Invitation email.

Question 94

How can you make sure your attendees and non-attendees data are in Eloqua before sending out the post-event emails?

Answer 94

With the Wait: After Event campaign step.

Question 95

After a webinar, you should (1) __________; (2) re-connect with non-attendees; (3) repurpose webinar content; and (4) measure effectiveness.

Answer 95

push attendees to the next step in the sales cycle

Question 96

After a webinar, you should (1) push attendees to the next step in the sales cycle; (2) _______; (3) repurpose webinar content; and (4) measure effectiveness.

Answer 96

re-connect with non-attendees

Question 97

After a webinar, you should (1) push attendees to the next step in the sales cycle; (2) re-connect with non-attendees; (3) _______; and (4) measure effectiveness.

Answer 97

repurpose webinar content

Question 98

After a webinar, you should (1) push attendees to the next step in the sales cycle; (2) re-connect with non-attendees; (3) repurpose webinar content; and (4) _____.

Answer 98

measure effectiveness