Closed Loop Reporting Flashcards
Who does a lot of the configuration with closed loop reporting?
Professional services.
/module 1/ What percentage of marketers find that economic conditions place greater pressure to measure, analyze, and report on effectiveness?
79%
Percentage of CEO’s and CFO’s requiring marketers to show potential ROI.
65%
Closed loop reporting measures campaign performance in terms of: ____
closed revenue.
What are 4 metrics of campaign performance?
Cost per lead, cost per opportunity, influenced revenue, attributed revenue.
The visual flow of CLR goes: Campaign > Contact > Response > Opportunity > ______
Campaign > Contact > Response > Opportunity > Revenue
The visual flow of CLR goes: Campaign > Contact > Response > ______ > Revenue
Campaign > Contact > Response > Opportunity > Revenue
The visual flow of CLR goes: Campaign > Contact > _____ > Opportunity > Revenue
The visual flow of CLR goes: Campaign > Contact > Response > Opportunity > Revenue
Campaign ROI =
Revenue divided by cost of campaign
The visual flow of CLR goes: Campaign > ____ > Response > Opportunity > Revenue
Contact
The visual flow of CLR goes: _____ > Contact > Response > Opportunity > Revenue
Campaign
Revenue is reported on in your . . .
CRM
A contact associated to a campaign who will be targeted with a specific marketing offer
Campaign member
building blocks of a campaign - example, webinar, invitation email . . . online and offline
assets
inbound action on a campaign, examples email click throughs, form submissions, event attendance
activity
a specific activity, defined in advance, that indicates interest in an offer; a conversion evenet
response
the entity that stores campaign response history associated with a contact; created and associated to a contact upon first campaign response.
Lead
The difference between activity and response is…
a response is a specific activity connected to a campaign objective
A synonym for response is…
conversion event.
Can you get responses of different priorities? Give an example.
Yes. For example, event attendance would trump event registration.
____ > Activity > Response
Asset
Asset > ____ > Response
Activity
Asset > Activity > ____
Response
Overview of configuration requirements: 1. ______, 2. lead management, 3. campaign measurement, 4. campaigns integration: Eloqua to CRM, 5. SFDC campaigns integration: CRM to Eloqua
campaign management