E10: Web Profiling Flashcards
What is a Visitor?
Anyone who visits a website.
Each time a user visits and exits a website, they leave behind a ______.
footprint.
Visitor profiles are created by both: ______ and ______.
websites and web browsers.
A _____ can significantly reduce your transaction time on a website.
profile
During your Eloqua implementation, _________ are added to your corporate website.
tracking scripts.
Eloqua tracking scripts track visits to your website with ____ and _____.
cookies and IP address lookups
What browsers support Eloqua tracking scripts?
IE 6+, Firefox 1.5+, Opera 9+, Safari 3+, and Chrome.
_____ enables companies to restrict online profiling.
Strict Mode Tracking
A cookie is a small text file populated with a unique identifier called a:
GUID
If a cookie is accepted on a visitor’s computer, what happens in Eloqua?
A visitor profile is created.
Each unique cookie is a record of: ______
a visitor’s online activity
If a person uses a variety of devices to visit the same website, what happens in Eloqua?
Multiple profiles are generated.
If a person uses different browsers to visit the same website, what happens in Eloqua?
A single individual may have more than one cookie, based on the browser they used to visit the website.
Can Eloqua manage multiple profiles for a single contact?
Yes.
Does the GUID contain any personally identifiable information?
No.
First party cookies are dropped on a visitor’s computer by:
the website being viewed
Third party cookies are dropped on a visitor’s computer by:
a website other than the one the visitor is viewing.
Does Eloqua typically use first party cookies or third party cookies?
Third party cookies.
What type of cookies do some browsers reject?
Third party cookies.
Why does Eloqua have problems creating profiles for mobile visitors?
Because some mobile devices and browsers are set by default to reject third party cookies.
What is an example of a browser that is set by default to reject third party cookies?
Safari
How does Eloqua identify a visitor’s company, ISP, and geographic location?
By doing a reverse IP address lookup.
If a visitor on your website does not exist in your database as a contact, they are referred to as:
an Unknown visitor
A cookie provides information on (1) _______, (2) length of visit, (3) entry and exit pages, (4) new or returning visitors, (5) browser
pages visited