Getting Started with Oracle Content Marketing - Part I

Question 1

Oracle Content Marketing is a robust library of _____ that is aligned to _____.

Answer 1

library of content that is aligned to buying stages.

Question 2

Eloqua allows you to monitor _____ to determine where prospects are in the buying cycle.

Answer 2

buyer profiles and activity

Question 3

Oracle Content Marketing can act as a creation hub for

Answer 3

different types of channels.

Question 4

Challenges:

Answer 4

align, organize, effort, measure

Question 5

Oracle Content Marketing provides an in-the-moment view of:

Answer 5

the personas that are responding best.

Question 6

Oracle Content Marketing provides a unified…

Answer 6

content calendar.

Question 7

Content is much more effective when it is…

Answer 7

targeted.

Question 8

Best place to begin content marketing journey is with

Answer 8

personas

Question 9

A ___ i s a detailed description of a fictional person who would buy your product or service

Answer 9

persona

Question 10

Personas include (1) _____, (2) title, (3) responsibilities, (4) priorities, (5) personality traits

Answer 10

demographics

Question 11

Personas include (1) demographics, (2) ___, (3) responsibilities, (4) priorities, (5) personality traits

Answer 11

title

Question 12

Personas include (1) demographics, (2) title, (3) ____, (4) priorities, (5) personality traits

Answer 12

responsibilities

Question 13

Personas include (1) demographics, (2) title, (3) responsibilities, (4) ___, (5) personality traits

Answer 13

priorities

Question 14

Personas include (1) demographics, (2) title, (3) responsibilities, (4) priorities, (5) _____

Answer 14

personality traits

Question 15

Demographics include:

Answer 15

age, income, education

Question 16

How do you look at personas in Oracle Content Marketing?

Answer 16

Look at the personas that are in the “plan” dropdown.

Question 17

Each persona has ____, a brief description, and a question aligned to each phase in the buying cycle.

Answer 17

an avatar

Question 18

Each persona has an avatar, _____, and a question aligned to each phase in the buying cycle.

Answer 18

a brief description

Question 19

Each persona has an avatar, a brief description, and ______.

Answer 19

a question aligned to each phase in the buying cycle

Question 20

True or false: You can edit the names of the funnel stages in the buying cycle.

Answer 20

True. Just click the gear icon.

Question 21

To build a new persona, select…

Answer 21

“Add Persona.”

Question 22

Can you upload an image instead of choosing an avatar?

Answer 22

Yes.

Question 23

Can you delete personas?

Answer 23

Yes.

Question 24

How do you align content to a funnel stage for a persona?

Answer 24

Hover over that funnel stage and select “Create” or “Assign.”

Question 25

Where do you create text content?

Answer 25

The Easy Editor.

Question 26

The Content Score will rise as you..

Answer 26

...build solid content.

Question 27

Keywords are added by your...

Answer 27

Oracle Content Marketing admin.

Question 28

How do you make a title more engaging?

Answer 28

Use the Title Wizard.

Question 29

Using too many keywords ...

Answer 29

decreases the content score.

Question 30

How can you link the article to related content?

Answer 30

With the related content tab.

Question 31

Previewing content does what?

Answer 31

Changes the content score and displays best practice suggestions your content meets.

Question 32

Oracle Content Marketing has a persona-specific dashboard in the...

Answer 32

Prove area.

Question 33

The _____ shows the content count per persona.

Answer 33

persona-specific dashboard

Question 34

Two metrics to zero in on in the persona-specific dashboard are:

Answer 34

Average Time and Visitor Action.

Question 35

A lengthy average time means...

Answer 35

the readers are reading and digesting the content for that persona.

Question 36

Visitor Actions mean...

Answer 36

If there are a lot of views but few actions, your call to action is probably not effective.

Question 37

When you are first getting started, what should you do?

Answer 37

Start with personas in place.

Question 38

If you have already started, do not try to link existing content to new personas without...

Answer 38

...reviewing to achieve alignment.

Question 39

Content should be built with a ____ in order to have the link be meaningful.

Answer 39

persona in mind.

Question 40

The three organizational tools Oracle Content Marketing provides are:

Answer 40

(1) Content Library, (2) Editorial Calendar, (3) Approvals

Question 41

The Content library is accessible from the...

Answer 41

"Produce" dropdown.

Question 42

The color-coded dot next to each content piece indicates whether the content piece is...

Answer 42

overdue, approved, or pending.

Question 43

In the upper right, you can apply ____ to your content search.

Answer 43

filters

Question 44

Can you search content by funnel stage or persona?

Answer 44

Yes.

Question 45

On the upper left of the "Manage Content" screen, you can toggle to _____ or ____

Answer 45

Editorial Calendar or Content Groups.

Question 46

_____ are a way to group content and publish it to Eloqua or other linked channels.

Answer 46

Content Groups

Question 47

Once a content group is published from Oracle Content Marketing to Eloqua, it is available to...

Answer 47

Drag and drop into an email or landing page asset.

Question 48

In Eloqua, where do you find content from Oracle Content Marketing?

Answer 48

By clicking Shared Content to open the Shared Content Browser.

Question 49

To see all the content marketing groups that have been published to Eloqua...

Answer 49

Assets > Content Library > Compendium folder

Question 50

Oracle Content Marketing can be used by ___, ___, __ and ___ teams.

Answer 50

social, web advertising, customer loyalty, and events teams.

Question 51

Oracle Content Marketing can be used by social, web advertising, __ and ___ teams.

Answer 51

customer loyalty, and events teams.

Question 52

Oracle Content Marketing creates a _______ across all your marketing efforts.

Answer 52

consistent look and feel.

Question 53

Oracle Content Marketing enables content pieces to be accessed and repurposed for...

Answer 53

different audiences and channels.

Question 54

2 ways to access the editorial calendar:

Answer 54

(1) Toggle using the buttons on the left, (2) navigate from the "Plan" drop-down

Question 55

The ___ provides a look at content launches and campaigns that are running.

Answer 55

Calendar

Question 56

Content on the Calendar can be grouped into categories, such as:

Answer 56

product lines, types of content, or geography-specific content.

Question 57

The ____ group is time-specific content.

Answer 57

Projects.

Question 58

To see Oracle Content Projects...

Answer 58

Plan: Projects

Question 59

Examples of projects include:

Answer 59

Product launches, holidays, trade shows.

Question 60

Projects provide additional layers of...

Answer 60

Filtering.

Question 61

If a project is light on content, use the Calendar to...

Answer 61

Assign ideas to others on your team.

Question 62

_____ are added to sequenced tasks on a piece of content.

Answer 62

Workflows

Question 63

To create a workflow, go to..

Answer 63

Plan > Workflow

Question 64

You can create separate workflows for different...

Answer 64

types of content, publishers, categories, and authors.

Question 65

Four default workflow stages: ___, Draft, Pending, and Complete.

Answer 65

Idea

Question 66

Four default workflow stages: Idea, ____, Pending, and Complete.

Answer 66

Draft

Question 67

Four default workflow stages: Idea, Draft, ___, and Complete.

Answer 67

Pending

Question 68

Four default workflow stages: Idea, Draft, Pending, and ___.

Answer 68

Complete

Question 69

Which workflow stage positions are fixed?

Answer 69

Idea, Draft, and Complete.

Question 70

When a content asset completes all the stages prior to the _____ line, it is ready to be published.

Answer 70

Approved

Question 71

True or false: You can add stages after the Approved line.

Answer 71

True. For example, "Notify Social Team."

Question 72

Multiple __ can be defined for each workflow stage.

Answer 72

tasks

Question 73

Tasks in workflow include

Answer 73

Basic Tasks, Approval Tasks, and Notification.

Question 74

A basic task can be assigned to...

Answer 74

any user.

Question 75

An approval task can be assigned to...

Answer 75

the assignee or someone with the same rights as the assignee.

Question 76

Which type of task does not hold up the workflow?

Answer 76

Notify

Question 77

Does the notification task require any action by the assignee?

Answer 77

No.

Question 78

The _____ feature can streamline editing and approvals by improving the quality of content as it is created.

Answer 78

Content Score

Question 79

__ keeps a complete and fresh portfolio of content

Answer 79

In-the-moment content audits

Question 80

__ help keep authors accountable and content polished.

Answer 80

Approvals