Applied Best Practices - Managing Multi-city Events Flashcards
What are keys to success?
Right tools, automation, and measuring metrics.
What factors should dictate the timing of an event?
Strategic sales and marketing goals.
What’s important to keep in mind when choosing an event agenda and topics?
Ensure that they’re relevant, and revisit them before rolling out the invitations.
Why is it important to monitor registrations?
To make sure you’re not registering too many people, or to identify poor participation.
What are best practices for reviewing registration with stakeholders, including sales?
Regularly update stakeholders about registration numbers, and assess lead quality of the attendees with Sales
Marketers use events to _____, nurture prospects, build brand awareness, expand distribution, strengthen relationships with customers
generate leads
Generate leads, _____, build brand awareness, expand distribution, strengthen relationships with customers
nurture prospects
Generate leads, nurture prospects, ______, expand distribution, strengthen relationships with customers
build brand awareness
Generate leads, nurture prospects, build brand awareness, _____, strengthen relationships with customers
expand distribution
Generate leads, nurture prospects, build brand awareness, expand distribution, and _____.
strengthen relationships with customers.
The prime expectation for any event is:
Ensuring consistency in delivering value
How do you adapt an event to local needs?
Regional language and not scheduled on local holiday
What are the three key components used to manage the Road to Revenue multi-city event?
Registration form, campaign canvas, and event module
Each city has a hidden field for ___
City
When someone registers on one of the city landing pages, what happens?
The city value is passed to the city field on the registration form. The form then creates the registrant in the selected city session.
To promote the event and extend Eloqua’s reach, the R to R landing pages incorporate _____
Cloud Components.
____ are social media elements that allow visitors to engage via social channels.
Cloud Components
Some of the benefits of using Cloud Components are _____, increased event awareness without a large investment, and increased marketing productivity.
increased conversions
Some of the benefits of using Cloud Components are increased conversions, _____ , and increased marketing productivity.
increased event awareness without a large investment
Some of the benefits of using Cloud Components are increased conversions, increased event awareness without a large investment, and _____.
increased marketing productivity
Eloqua helps marketers overcome event challenges by _____
automating planning and execution.
The R to R campaigns are segmented by ____
city.
How can event campaign segments be created?
city, previous lead score, job roles, attendance to previous events.
the Campaign Module is responsible to:
Send the invite, check for form submissions, send Still Time and follow-up emails