Advanced Editing and Form Processing Flashcards Preview

Luminary Tenets > Advanced Editing and Form Processing > Flashcards

Flashcards in Advanced Editing and Form Processing Deck (87):
1

An index is a set of _____ that present new pages to you when you search on the web.

algorithms

2

A crawl is a digital _____ that finds new pages to add to that index.

spider

3

Are Landing Pages created in Eloqua crawlable by default?

True

4

HTML used to provide additional information about a page is a _____

Meta tag

5

Page Snippet Tools place code inside the ....

Head tag area.

6

Problem: Your company needs all Eloqua landing pages to be no index. Solution:

Create a Blank Template that has the meta tags already in place.

7

Why would you want to make sure your landing pages are all no index?

To make sure that SEO is not disrupted by individual landing pages.

8

The underlying language that controls the font, layout, colors, etc. for web pages and emails is:

Cascading Style Sheets

9

Is it a good idea to add CSS to emails? Why or why not?

No. Email clients don't do well with CSS.

10

Hyperlink colors reflect ______ and increase _____

reflect branding and increase usability

11

The color and underlining of a hyperlink is applied at a ______

CSS level.

12

To find pre-built CSS code for hex colors, search Google for..

CSS Styling Links

13

The _____ has resources for generating hex code

W3Schools

14

You find the Page Snippet tool in the ____ in Eloqua

Easy Editor

15

To find the Page Snippet tool, click the red ____ button.

Tools

16

From the _____ tool you can add meta tags and edit HTML, CSS, and JavaScript.

Page Snippet

17

When adding CSS to your pages with the Page Snippet Tool, do you need the beginning and ending tags?

Yes.

18

To get marketers to adhere to your branding guidelines when creating emails and Landing Pages, use ____ and ___

Templates and CSS

19

Is it a good idea to use CSS in emails? Why or why not?

No, because not all email providers play nicely with CSS.

20

What kind of code can help you track lead source?

Javascript

21

To track lead source you need: (1) URLs with ____ specific to lead source; (2) JavaScript; (3) Form with hidden field to capture lead source; (4) Contact field to capture Most Recent Lead Source

query strings

22

To track lead source you need: (1) URLs with query strings specific to lead source; (2) ____; (3) Form with hidden field to capture lead source; (4) Contact field to capture Most Recent Lead Source

JavaScript

23

To track lead source you need: (1) URLs with query strings specific to lead source; (2) JavaScript; (3) Form with ____ to capture lead source; (4) Contact field to capture Most Recent Lead Source

hidden field

24

To track lead source you need: (1) URLs with query strings specific to lead source; (2) JavaScript; (3) Form with hidden field to capture lead source; (4) Contact field to capture ____

Most Recent Lead Source

25

Who creates contact fields in Eloqua?

The Eloqua Admin on your team.

26

A _____ is a set of characters appended to a URL to pass information.

query string

27

Can information from a query string be captured and used for future segmentation and targeting?

Yes.

28

To pull Eloqua reports on query strings, you will need to _______.

configure the setup in Eloqua.

29

Where can you find information on how to pull Eloqua reports on query strings?

Within Topliners

30

The five parts of a URL with query string are: (1) _____, (2) separator, (3) key, (4) value, (5) connector

base URL

31

The five parts of a URL with query string are: (1) base URL, (2) _____, (3) key, (4) value, (5) connector

separator

32

The five parts of a URL with query string are: (1) base URL, (2) separator, (3) ___, (4) value, (5) connector

key

33

The five parts of a URL with query string are: (1) base URL, (2) separator, (3) key, (4) ____, (5) connector

value

34

The five parts of a URL with query string are: (1) base URL, (2) separator, (3) key, (4) value, (5) _____

connector

35

What character is used as the separator in a query string?

?

36

What character is used as the connector in a query string, and between what?

& between key-value pairs

37

What character is used to associate keys with values within a query string?

=

38

A query string is added (1) __________ or (2) when a hyperlink is first added to a new asset.

prior to a campaign launch

39

A query string is added (1) prior to a campaign launch or (2) ________

when a hyperlink is first added to a new asset.

40

If you've configured a Landing Page to capture query string information, what happens when a visitor arrives at your Landing Page using a URL with a query string?

It activates the JavaScript which locates the query string value and writes it to the hidden form field.

41

When a query string value is written to a hidden form field in Eloqua, the form processes the hidden field and places the value into the ______ contact field.

Lead Source: Most Recent

42

To add a Hidden form field to an Eloqua form, click the ____ and choose ____.

Custom Fields button; choose Hidden Field.

43

A hidden field in Eloqua has a generic _____ and a generic ____.

a generic field label and a generic HTML name

44

Do the field label and HTML name need to be updated when you create a hidden form field in Eloqua?

Yes.

45

The Javascript uses the _______ to locate the form field.

HTML name

46

For the JavaScript that collects lead source to work, it needs to know the _____ and the _____.

The query string key and the HTML name of the hidden form field.

47

The ______ tells the JavaScript that collects lead source where to find the value you wish to gather.

query string key

48

The ______ tells the JavaScript that collects lead source where to place the value it collects.

HTML name of the hidden form field

49

Send Submitter an Email is a ______ in Eloqua.

Form Processing step

50

Send Notification Email is a ____ in Eloqua.

Form Processing step

51

A Form Processing step called _______ sends an autoresponder to each person who submits a form.

Send Submitter an Email

52

A Form Processing step called __________ sends an internal notification to you or someone on your team that there has been a form submission.

Send Notification Email

53

Send Notification Email is good for notifying anyone who needs to know about each form submission in ....

real time

54

Conditions on form processing steps are visually apparent because...

the dot next to the processing step name changes to yellow.

55

If you want to let a partner liaison know when one of their leads submits a form, what form processing step would you set up and what condition would you include?

Set up a Send Email Notification Step to run if the criteria "lead source must be exactly partner" is met.

56

True or false: in conditional form processing steps, you can set criteria as "are met" or "are not met".

True

57

What do the tabs on the Conditions Editor screen give you access to?

Different types of data for building criteria.

58

What three kinds of data can you use to build conditions in form processing steps?

Form Field, Contact, and Custom Object.

59

What is a use case for referencing a Custom Data Object in a conditional form processing step?

To check whether an individual attended a conference last year

60

In setting up form processing conditions, email matching is only needed if referencing _______ or ______ fields.

Contact or Custom Object fields

61

In setting up form processing conditions, if you combine criteria into a single condition, the underlying boolean value is ___

and

62

Can wild cards be used in setting up conditions for form processing steps?

Yes

63

Can form processing conditions reference contact data even if that data was not captured on the form? Why?

Yes. Because you have matched email address to email address.

64

In a picklist, what is the display name?

The form field value.

65

A _______ is a select list that matches form field values to an actionable value.

Form Picklist

66

As a best practice, who should create a picklist?

An Administrator.

67

If you want to consistently delineate select lists meant for back-end processing from those visible to visitors, what should you use?

A naming convention.

68

If you are an admin, where can you manage all Picklists?

From the Setup > Manage Picklists area.

69

True or false: you can upload Picklists from CSV files.

True.

70

True or false: Eloqua allows you to export current Picklists.

True.

71

True or false: you can copy Picklists.

True

72

The Eloqua benchmark data show that email Open rate is very closely correlated to ______

expectation.

73

When you submit a form you expect to receive __________

an email confirmation.

74

What are the two main ways to target an email autoresponse?

Through dynamic content or through form processing.

75

True or false: using dynamic content to generate an email autoresponse produces one set of email reports.

True.

76

In using conditional form processing steps, since the underlying Boolean value is AND, if you combine multiple criteria within a single condition, how would you set up conditions that would use OR?

You use separate processing steps.

77

How do you find the Asset ID for an email, form, or Landing Page?

Navigate to that asset in Eloqua and look at the URL.

78

An ____ is a number assigned by Eloqua as soon as an asset is created.

Asset ID

79

In a URL, where is the Asset ID number?

At the end of the URL following id=

80

What are two ways to find Shared List Asset IDs?

(1) Use Program Builder, (2) Use a callout from the Shared List screen

81

Is there a need for Asset ID when using conditional processing in form steps?

No.

82

What is the main advantage of using multiple Conditional Processing steps instead of Picklists?

The number of Picklists can become large and messy without oversight.

83

What are the main advantages of using Picklists instead of multiple Conditional Processing steps?

Easier to maintain and can be reused, copied, and modified.

84

True or false: it is best practice to add descriptions to Processing steps

True

85

True or false: it is best practice to use a naming convention for Picklists

True

86

True or false: it is best practice to use an autoresponder naming convention if using Picklists

True

87

How can you create a history of lead source?

By using Shared Lists and form processing with a Picklist