Advanced Targeting and Segmentation Flashcards Preview

Luminary Tenets > Advanced Targeting and Segmentation > Flashcards

Flashcards in Advanced Targeting and Segmentation Deck (36):
1

Can segments be used in programs?

Yes

2

Simplest building block of segment is

Individuals

3

Most complex building block of segment is

Filters

4

Segments can be made of Individuals, ____ and Filters

Lists

5

Automation can be used to create segments with ___, Integration, Campaign Canvas, and Program Builder.

Forms

6

Automation can be used to create segments with Forms, ____, Campaign Canvas, and Program Builder.

Integration

7

Automation can be used to create segments with Forms, Integration, ______, and Program Builder.

Campaign Canvas

8

Automation can be used to create segments with Forms, Integration, Campaign Canvas, and ______.

Program Builder

9

Engagement can be used to create segments via: _______, Lead Score, External Assets

Website/Microsites

10

Engagement can be used to create segments via: Website/Microsites, _____, External Assets

Lead Score

11

Engagement can be used to create segments via: Website/Microsites, Lead Score, ________ (more on slide 14)

External Assets

12

Forms add people to a list via a form processing step called

Add to Shared Contact List

13

When you add people to a shared list, do not forget to..

Update Contacts with Form Data

14

Add form submissions to a database with the processing step called...

Update Contacts with Form Data

15

When a salesperson marks a lead as an unqualified lead, we need to...

Update that information in Eloqua and put them in a list of unqualified leads.

16

Outbound synchronization is when you...

send information from Eloqua into CRM.

17

Inbound synchronization is when you...

take information from your CRM and put it into Eloqua.

18

Inbound synchronization can be converted into....

Autosynch

19

In autosync you can specifiy ____, data priority, and actions

schedule

20

In autosync you can specifiy schedule, ______, and actions

data priority

21

In autosync you can specifiy schedule, data priority, and ____

actions

22

The _____ is the table in CRM you're interested in via an external call (more on slide 19)

data entity

23

External Call Wizard has ___ stages

8 stages

24

True or false - you can schedule your synchronization automatically?

True.

25

How can you find people who visited you through social media?

Social Referral Report

26

Which report gives the details of different values entered to search in search engines?

Search Query Report

27

True/F: while working on a report, you can filter out unknown email address.

True

28

To find hard bouncebacks into a segment, add to filter a criteria called...

Marked as Hard Bouncebacks.

29

Marked as Hard Bouncebacks filter criteria falls under...

Email Status

30

For each email group, you have 3 possible statuses:

unsubscribed, subscribed to the group, or no status.

31

Sitting on the fence means your contacts are...

neither subscribed nor unsubscribed.

32

In lead scoring, engagement is measured by...

numbers 1-4

33

In lead scoring, fit is measured by...

letters A-D

34

Can you filter by lead score?

Yes

35

You can tag many pages with same page tag? t/f

True

36

If I have a monthly webinar should I create 12 external assets?

No