Tenets: Fundamentals and RPM Flashcards Preview

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Flashcards in Tenets: Fundamentals and RPM Deck (10):
1

What is the difference between Personas and Segments?

A Segment is a portion of your database to which you target a communication. A Persona is a fictional character created to represent your ideal buyer. Personas help you configure Segments.

2

______ help inform your messaging and tone.

Personas

3

What is Lead Scoring?

Lead Scoring is the predictive ranking of one inbound response versus another. An automated scoring program is objective. It is a matter of differentiating those who are simply interested from those who are ready to talk to Sales about a specific solution.

4

What are the building blocks of a Segment?

Individuals, lists, filters.

5

How can the RPM strategy be applied to data management (in brief)?

1. Analyze 2. Act 3. Analyze

6

The first step in applying the RPM strategy to data management?

(1) Analyze data by running reports and viewing current data completeness and other metrics.

7

In applying the RPM strategy to data management, describe the "Act" step.

(2) Take action to standardize data and automate processes.

8

In applying the RPM strategy to data management, what is the third and final step?

Analyze again by rechecking data reports and optimize processes if necessary.

9

List the various methods of excluding Contacts from a Segment.

System Exclude, Master Exclude, Segment Exclude.

10

What is RPM?

A strategy for managing a company's interactions with buyers throughout the buying cycle that enables predictable, rapid, and profitable revenue growth.