Custom Subscription Management Flashcards
(103 cards)
Subscription management is key to _____ marketing.
right time, right message marketing.
Six benefits of a preference center: (1) _____, (2) accelerated and increased conversions, (3) data quality, (4) brand and reputation, (5) automation and efficiencies, (6) resource alignment
targeting and segmentation
Six benefits of a preference center: (1) targeting and segmentation, (2) _____, (3) data quality, (4) brand and reputation, (5) automation and efficiencies, (6) resource alignment
accelerated and increased conversions
Six benefits of a preference center: (1) targeting and segmentation, (2) accelerated and increased conversions, (3) _____, (4) brand and reputation, (5) automation and efficiencies, (6) resource alignment
data quality
Six benefits of a preference center: (1) targeting and segmentation, (2) accelerated and increased conversions, (3) data quality, (4) _____, (5) automation and efficiencies, (6) resource alignment
brand and reputation
Six benefits of a preference center: (1) targeting and segmentation, (2) accelerated and increased conversions, (3) data quality, (4) brand and reputation, (5) _____, (6) resource alignment
automation and efficiencies
Six benefits of a preference center: (1) targeting and segmentation, (2) accelerated and increased conversions, (3) data quality, (4) brand and reputation, (5) automation and efficiencies, (6) _____
resource alignment
A Preference Center allows contacts to choose what three things?
Type of content, preferred marketing channels, frequency of communication
Name three laws that regulate and protect contacts.
US: CAN-SPAM, Canada: Canada Anti-Spam Legislation (CASL), EU: Directive on Privacy and Electronic Communications
If a contact is globally opted out within Eloqua but submits a form that has a processing step to send email, what happens?
They receive the email - unless they are also on the Master Exclude list.
How can you override any exclusion status if you have to communicate security breaches to Contacts?
Send the email through Program Builder, using the Step Action: Send Quick Send Email.
Are Quick Send emails included in reporting with Marketing emails?
No.
Is Confirmed Opt-in mostly a B2C practice or a B2B practice?
B2C.
What is a recommended best practice if you are using Double Opt In?
To create a new Contact View with fields including their opt-in status and opt-in date.
What two broad categories of information do users update with a Preference Center?
Contact information and preferences.
What does the overall contact experience start and end with when you have a Preference Center?
Starts with an email and ends with an email.
Automation through a Preference Center is done through ______
form processing steps.
Key points in subscription management: (1) ____ (2) Listen to contacts and build preferences into campaigns (3) Use automation and clean current data to achieve a 1:1 personalization effect.
Stay compliant
Key points in subscription management: (1) Stay compliant (2) ______ (3) Use automation and clean current data to achieve a 1:1 personalization effect.
Listen to contacts and build preferences into campaigns.
Key points in subscription management: (1) Stay compliant (2) Listen to contacts and build preferences into campaigns (3) ____
Use automation and clean current data to achieve a 1:1 personalization effect.
Name the three out-of-box subscription management options.
(1) Global opt out, (2) campaign level opt out, (3) subscription manager page
A campaign level opt out opts the contact out of…
communication from a single email group.
Email footers provide 3 things:
(1) company information (2) privacy policy (3) subscription options
_____ automatically update preferences.
System actions