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Flashcards in Gyani Akash Test Deck (20):
1

What is the main role of Conversion Optimizer?

the tool adjusts your CPC bids to get you as many profitable clicks as possible

2

One of the reasons for clicks to be referred as INVALID is?

Automated clicks

3

If a "red circle" appears at a row in Adords Editor, then what does this mean?

There is an error in that row that will prevent posting

4

What do you understand by ad status "Eligible"?

a.Ads are still being reviewed, but can show on Google search pages
b.Ads are eligible to show everywhere on Google Network

a.Ads are still being reviewed, but can show on Google search pages

5

What are the three layers in which AdWords is organized?

account, campaigns, ad groups

6

Which of the following practices you should follow to improve and obtain high level of performance with your AdWords ads?

create and run reports that display detailed statistics on performance on regular basis

7

If you ad does not comply with an AdWords advertising policy then what should you do?

edit the ad so that it comply with the advertising policies and save it

8

What do you understand by word "Funnels" in "Search Funnels" ?

series of steps your customers take before completing a conversion

9

True of False

"With the help of AdWords API, developers applications can interact directly with the Adwords server to manage their accounts"

True

10

True or False

You should paste your conversion tracking code inside the tags in the site HTML?

True

More specific - in the body tags

11

True or False

"You can only add comments to Campaigns & Ad Groups in Adwords Editor"

False

You can add to many items in AdWords Editor

12

Which of these reports are available in AdWords? (can have more than one correct)

a. Which of these reports are available in AdWords? (can have more than one correct)
b. Dynamic Search Ads performance
c. Language & Location performance
d.Geographic performance

a. Which of these reports are available in AdWords? (can have more than one correct)
b. Dynamic Search Ads performance
d.Geographic performance

13

"Conversion Optimizer will work more efficiently if I use different bids for Search network and Display network"

False

14

On what parameter you should focus to lower your First Page Bid Estimates?

Quality Score

15

True or False

"You will not be able to see your own ad if your campaigns targeted languages and locations does not include your language and location settings"

True

16

In Adwords Editor I want to see all items with comments, where I find this detail?

Go to the View menu > Items with comments

17

What is Developer Token?

a unique combination of letters, numbers, and characters that identifies your AdWords API activity

18

How to calculate conversion rates for an ad?

divide the number of conversions by the number of ad clicks

19

Yes or No

Can you have an actual CPA higher than the max CPA you set?

Yes

Your actual CPA depends on factors outside Google's control such as changes to your website and ads, or external factors such as increased competition. So it's possible that your actual CPA may exceed the max.

20

Your ads usually been reviewed within how many days after submission?

a. within 1 business day
b. 1 day

a. within 1 business day