Ad Formats Flashcards
Text ads are sometimes known as
“sponsored links” because the title links to the advertised website.
Here are a few things that great text ads do: highlight what makes your business or product unique;
include prices, promotions, or exclusive offers; have a clear call to action; and use at least one of your keywords in your ad text.
Using ads from the shared library
For enhanced campaigns, if you use the same ad or ads in different ad groups, you can save time by using
by using shared ads
Using ads from the shared library
Simply create a central list with one text ad or multiple ads and add it to the
ad groups that need it.
How to Create a shared ad
Select the Campaigns tab.
Click the Shared library link in the left navigation bar.
Click Ads.
Click + List.
Name your ad list and enter a headline, short description, display URL, and destination URL. As you type, your ad will appear instantly in the Ad preview. Note that your ad will be eligible to appear on all devices: desktop and laptop computers, tablets, and mobile phones.
To add your list to one or more ad groups, click the Edit link in the “Add to ad groups” section and select the campaigns and ad groups you’d like to add your list to.
Click Save.
How to Use a shared ad with an ad group
Click the Campaigns tab.
Click the Ads tab.
Click the + Ad drop-down menu and select “Use ads from library.”
Select the ad group you’d like to add your shared ads to. Then, select the shared ad lists you’d like to use for the ad group.
Click Save ad.
Keep in mind
If you have a list with multiple ads that’s shared across multiple ad groups, changes that you make to the ads will apply to
to all ad groups sharing the list.
For example, let’s say you’ve created an ad list with two ads and the list is shared with two ad groups. You then notice that one of your ads is performing well for one ad group but not the other.
Display URL
Use only one website per ad group
We allow only one display URL domain to be used for all ads within a particular
within a particular ad group.
Display URL
Use only one website per ad group
If you want to advertise a different site, we suggest that you create a new
a new campaign or a new ad group.
Display URL
IP addresses cannot be used as display
as display URLs.
How do I resubmit my ad for review?
Once you’ve made the necessary changes to your ad or site, you can resubmit it to us by following these steps:
Visit your account’s Ads tab.
In the Status column, hover over the white speech bubble Ad disapproval bubble next to the word “Disapproved.”
Click “Resubmit my campaign for review.” (If you don’t see this link, follow these instructions to resubmit the ad.)
Follow the instructions to resubmit the disapproved ads in that campaign.
Destination URL
Link to a functional site
Your ad's destination URL can't lead to a website that is under construction or that links to an error page that displays a status code beginning with a
with a 4 or a 5 (such as a 405 error).
Destination URL
Link to a functional site.
Your landing page must work properly for
for all locations, regardless of where you’re targeting your ad.
Destination URL
Link to a functional site
Your website should load quickly on most popular browsers and devices. We recommend avoiding content or features on your site that
that delay a page’s load time and that may make a user think that your site isn’t working.
Destination URL
Link to a functional site
Your ad’s destination URL can’t lead to an
an email address or a file instead of a webpage. Such files include image, audio, video, or document files that require an additional application to open or run (such as PDF files).
Destination URL
Link to a functional site
If you’re using dynamic tracking URLs, they must lead to a
a valid URL and meet all of the requirements listed here for destination URLs.
Video ad formats in the Ad gallery
In AdWords, the Ad gallery is a free ad-creation tool that offers various ad templates in different categories, including video. You’ll need to use this tool to build video ads that use
use cost-per-click (CPC) , cost-per-thousand impressions (CPM), or cost-per-view (CPV) bidding.
Understanding the differences between similar Ad gallery video formats
A Click-to-Play video ad is a video that is an
ad. It’s served within a webpage with existing video content. If you run a Click-to-Play video ad, your ad is the content of the video.
An InVideo ad is an image
image overlay or in-stream video ad served within the body of a video’s content. If you run an InVideo ad, your ad is inserted in or around the video content of another publisher. Your ad could appear before the video, beneath it, during, or after it.
In-stream video ads on YouTube vs in-stream video ads on other Google Display Network sites
Traditional in-stream video ads can be
be 30 seconds or less.
Spots that are 16-30 seconds are eligible to run only on longer video content with a duration of
10 minutes or more.
Spots that are 15 seconds or less may run on
longer video content as well as on shorter clips.
TrueView in-stream video ads may be
be any duration.
With True-view in-stream video Viewers have the option to
skip the video after the five-second mark, and you are only charged when a viewer watches the entire video or through the 30 second mark, whichever comes first.
