Flashcards in iPass - Optimizing Performance Deck (17):
Does increasing your daily budget increase traffic
No it does not.
Does broadening location targeting increase traffic
Yes it does
When optimizing, an advertiser should not necessarily
Use exact match type. Even though it helps increase CTR exact matches do not have to be necessarily used. (it can be useful but not necessary)
Optimization means taking steps to get the results you want by improving your account's quality and performance, without
raising your costs.
It can include ad text improvements, changes to your bids, changes to ad targeting options, better organization within your campaign, and more.
Are impressions important for ROI
No, impressions are not
To maximize traffic to your ad, consider using the
first page bid estimate as a basis for your bidding strategy.
What is an important factor to consider when optimizing your account for an improvement in ROI
Assigning your budget appropriately depending on performance.
The bid simulator will give you insight on
impressions, clicks and costs
An advertiser wishes to increase his clickthrough rate whilst ensuring he maintains the current flow of traffic his site receives. Which of these is the best way to do this?
Use keyword matching options to help filter out searches that are not relevant to the ads
Things you can't test with experiments
1. Targeting of any kind - geo, language, networking, device
2. bidding features
3. daily budget
4. ad extensions
5. ad scheduling
6. frequency capping
7. negative keywords at the campaign level
Can you test new placements with Campaign Experiments
In order to run experiments you must switch off
automatic bidding / enhanced CPC.
If you do not switch off both of these features you cannot run campaign experiments.
What can't you do through AdWords Editor when campaign experiments are running
1.Create, Pause, Delete a Campaign Experiment.
Display segmented statistics for experiment and control groups
Ad Scheduling is set according to the time zone chosen at the
An advertiser is running a Search Network campaign that is limited by budget. What effect will increasing CPC bids have on the number of conversions that the campaign receives
Higher cost per conversion with less conversions.
An advertiser should seek to constantly improve CTR in relation to