Using Keyword Matching Options Flashcards Preview

AdWords Advanced Search > Using Keyword Matching Options > Flashcards

Flashcards in Using Keyword Matching Options Deck (14):

Keywords aren't case-sensitive, which means they're matched without regard to

to uppercase or lowercase letters


You can make bulk changes to your keywords by using tools such as

AdWords Editor or AdWords API, or by using the Edit menu.


Using symbols with your keywords

Ignored symbols:
Invalid symbols:
Search operators:

1. Ignored symbols: You can add periods (.) or dashes (-) to your keywords, but we'll ignore this punctuation. That means we'll consider the keywords Fifth Ave. and Fifth Ave, for example, identical keywords.

2. Invalid symbols: You'll see an error message if you add keywords that contain certain symbols. Some of the symbols that can't be used in your keywords are: , ! @ % ^ * () = {} ; ~ ` <> ? \ |

3. Search operators: We'll remove the "site:" operator from your keywords. That means if you add the keyword [ dark chocolate], we'll consider it the same as [dark chocolate]. If you're someone who uses advanced search operators


Search operators

Narrow down your search results by adding symbols and words to your search called search operators. Don’t worry about memorizing every operator - you can also use the

Advanced Search page to create these searches.


Search operators

When you search using an operator, don't add any spaces between the operator and your query. A search for will work, but

but site: will not.


Search operators

Search within a site or domain


Get results only from certain sites or domains. For example, you can find all mentions of "olympics" on the NBC website, or any .gov websites.




Search operators

Exclude a word


Add a dash (-) before a word or site to exclude all results that include that word. This is especially useful for words with multiple meanings, like Jaguar the car brand and jaguar the animal.

jaguar speed -car



Search operators

Search for pages that link to a URL


Find pages that link to a certain page. For example, you can find all the pages that link to


Search operators

Search for pages that are similar to a URL


Find sites that are similar to a URL you already know. If you search for related sites to the, you'll find other news publication sites you may be interested in.


Search operators

Fill in the blank


Add an asterisk within a search as a placeholder for any unknown or wildcard terms. Use with quotation marks to find variations of that exact phrase or to remember words in the middle of a phrase.

"a * saved is a * earned"


Search operators

Search for either word


If you want to search for pages that may have just one of several words, include OR (capitalized) between the words. Without the OR, your results would typically show only pages that match both terms.

world cup location 2014 OR 2018


Search operators

Search for a number range


Separate numbers by two periods without spaces (..) to see results that contain numbers in a given range of things like dates, prices, and measurements.

camera $50..$100


Find information about a site


Get information about a URL, including the cached version of the page, similar pages, and pages that link to the site.


See a cached version of a site


See what a page looks like the last time Google crawled the site.