Using Keyword Matching Options Flashcards Preview

AdWords Advanced Search > Using Keyword Matching Options > Flashcards

Flashcards in Using Keyword Matching Options Deck (14):
1

Keywords aren't case-sensitive, which means they're matched without regard to

to uppercase or lowercase letters

2

You can make bulk changes to your keywords by using tools such as

AdWords Editor or AdWords API, or by using the Edit menu.

3

Using symbols with your keywords

Ignored symbols:
Invalid symbols:
Search operators:

1. Ignored symbols: You can add periods (.) or dashes (-) to your keywords, but we'll ignore this punctuation. That means we'll consider the keywords Fifth Ave. and Fifth Ave, for example, identical keywords.

2. Invalid symbols: You'll see an error message if you add keywords that contain certain symbols. Some of the symbols that can't be used in your keywords are: , ! @ % ^ * () = {} ; ~ ` <> ? \ |

3. Search operators: We'll remove the "site:" operator from your keywords. That means if you add the keyword [site:www.example.com dark chocolate], we'll consider it the same as [dark chocolate]. If you're someone who uses advanced search operators

4

Search operators

Narrow down your search results by adding symbols and words to your search called search operators. Don’t worry about memorizing every operator - you can also use the

Advanced Search page to create these searches.

5

Search operators

When you search using an operator, don't add any spaces between the operator and your query. A search for site:nytimes.com will work, but

but site: nytimes.com will not.

6

Search operators

Search within a site or domain

site:

Get results only from certain sites or domains. For example, you can find all mentions of "olympics" on the NBC website, or any .gov websites.

olympics site:nbc.com

olympics site:.gov

7

Search operators

Exclude a word

-search

Add a dash (-) before a word or site to exclude all results that include that word. This is especially useful for words with multiple meanings, like Jaguar the car brand and jaguar the animal.

jaguar speed -car

pandas -site:wikipedia.org

8

Search operators

Search for pages that link to a URL

link:

Find pages that link to a certain page. For example, you can find all the pages that link to google.com.

link:google.com

9

Search operators

Search for pages that are similar to a URL

related:

Find sites that are similar to a URL you already know. If you search for related sites to the Time.com, you'll find other news publication sites you may be interested in.

related:time.com

10

Search operators

Fill in the blank

*

Add an asterisk within a search as a placeholder for any unknown or wildcard terms. Use with quotation marks to find variations of that exact phrase or to remember words in the middle of a phrase.

"a * saved is a * earned"

11

Search operators

Search for either word

OR

If you want to search for pages that may have just one of several words, include OR (capitalized) between the words. Without the OR, your results would typically show only pages that match both terms.

world cup location 2014 OR 2018

12

Search operators

Search for a number range

..

Separate numbers by two periods without spaces (..) to see results that contain numbers in a given range of things like dates, prices, and measurements.

camera $50..$100

13

Find information about a site

info:

Get information about a URL, including the cached version of the page, similar pages, and pages that link to the site.

info:google.com

14

See a cached version of a site

cache:

See what a page looks like the last time Google crawled the site.

cache:washington.edu