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Flashcards in iPass - AdWords API Deck (8):
1

The API allows developers to create applications that interact directly with:

the AdWords server to manage their accounts

2

Automated AdWords reporting and bid management is made possible by:

AdWords API

3

How long is an API user given to migrage to the new version of the API

4 months

4

A development team needs to develop an application that uses AdWords API. In order to do this they would have to use which of the following options?

SOAP and WSDL

5

The core messaging technlogy for AdWords API is

SOAP

6

A new development company wants to create an application for use with the AdWords API, to help in automating creation of ads for new products on a large AdWords account. What are the steps they need to take?

Register as a developer; provide developer, application and user information; agree to terms and pricing; receive a developer and application token

7

Under which of the following scenario's would an advertiser use the AdWords API?

To make regular edits on bids for over 10,000 keywords in an AdWords account

8

Why must API users work with a developer token?

It is used in the head of all API requests to authenticate and monitor API activity