2.2.3 Methodologies (Qdata & p&s sources) Flashcards
quantative data qualitative data primary sources secondary sources (12 cards)
what is Quantitative Data
Data that can be measured numerically by the psychologist, so that statistical analysis can be completed
e.g. scores on an IQ test
2 strengths of QUANTITATIVE DATA
- Data is easy to analyse.
- Easier to collect data from a large group of participants
2 weaknesses of QUANTITATIVE DATA
- Loses the ‘human’ level of behaviour.
- Offers a shallow view of behaviour.
what is Qualitative data
A type of data that can be observed, but not measured numerically
- It usually takes the form of words, thoughts and feelings
- difficult to analyse
e.g. a participant’s feelings
2 strengths of QUALITATIVE DATA
- Can offer a more individualised, ‘human’ view of behaviour
- Provides in-depth, detailed data
2 weaknesses of QUALITATIVE DATA
- Can be difficult to analyse collected data
- Data tends to come from a limited range of people
what is a Primary Source
Information/data that are directly collected by the researcher first-hand
e.g. they collect data through a questionnaire,experiment, interviews etc. for their research
1 strength of PRIMARY SOURCES
- The researcher can control the format in exactly how data is collected; it will specifically relate to the aims of the research
1 weaknesses of PRIMARY SOURCES
- Data collected may lack validity due to social desirability or demand characteristics
what is a Secondary Source
Information sources/data that have not been directly collected/created by the researcher
e.g. use of methods such as a content analysis of existing data, or literature reviews
1 strength of SECONDARY SOURCES
- Data produced without the ‘participant’ knowing the artefact would be used in research could be more valid
1 weakness of SECONDARY SOURCES
- The researcher can’t control the format of how the data is produced or collected.
