Funeral Service Marketing/Merchandising: Professional Expectations Flashcards

1
Q

Professional expectations of funeral service marketing / merchandising

A
  • Caskets
  • Outer burial containers
  • Merchandising
  • Merchandise pricing
  • Marketing
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2
Q

Professional expectations of caskets

A
  • Definition
  • Materials used in casket construction
  • Component parts of caskets
  • Style of cap opening
  • Closure methods
  • Casket sizes
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3
Q

Professional expectations of the definition of caskets

A

Distinguish between casket and coffin

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4
Q

Professional expectations of the materials used in casket construction

A
  • Wood
  • Ferrous metals
  • Non-ferrous metals
  • Plastics
  • Fiberglass
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5
Q

Professional expectations of the component parts of caskets

A
  • Shell
  • Handles
  • Interior
  • Exterior
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6
Q

Professional expectations of the style of casket cap opening

A
  • Square
  • Round
  • Elliptic
  • Urn
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7
Q

Professional expectations of type of casket closure methods

A
  • Gasketed

* Non-gasketed

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