Funeral Service Marketing/Merchandising: Sample Questions

Question 1

The only non-declinable fee on the General Price List is the:

Answer 1

Basic service fee

Question 2

Which disclosure is required on the General Price List by the FTC Funeral Rule:

Answer 2

Right of selection

Question 3

If a consumer does not want to accept or look at the General Price List:

Answer 3

You do not have to do anything else

Question 4

The indirect method of approach for casket selection requires:

Answer 4

Adequate pre-counseling

Question 5

How many caskets should be shown in a casket selection room?

Answer 5

12-30

Question 6

In ordering inventory, the funeral home manager knows that the quantity to be purchased which minimizes total costs is the:

Answer 6

Economic order quantity

Question 7

How can a funeral director develop an effective public relations campaign?

Answer 7

Develop public presentations on the value of the funeral

Question 8

The process of planning and executing the development, pricing, promotion, and distribution of an organization’s goods/services:

Answer 8

Marketing

Question 9

If a funeral home provides direct cremation, the Amended Funeral Rule requires you to:

Answer 9

Offer alternative containers or wood boxes

Question 10

If a supplier offers a reduction of the price given for payment of an account within the time limits established by the sales contract, this is known as a:

Answer 10

Cash discount

Question 11

A director’s casket sales for a week are as follows:

$750
$900
$900
$1,175
$900

The mode is:

Answer 11

$900

Question 12

The advantage of the declining price structure:

Answer 12

CVI improves with higher priced caskets

Question 13

A coffin or casket made entirely of wood and containing no metal parts would be required for the religion:

Answer 13

Jewish

Question 14

The dimensions of a particular steel casket are 6’6” long and 23” wide. A casket invoiced as 6’6” XX would be how many inches wide?

Answer 14

27

Question 15

Which of the following is classified as hardwood?

Cedar
Redwood
Pine
Oak

Answer 15

Oak

Question 16

A burial vault which is closed by lowering the dome over the base describes a/an:

Answer 16

Air seal

Question 17

An example of a non-ferrous metal is:

Answer 17

Bronze

Question 18

An option to a traditional casket display room would be:

Answer 18

A vertical computer program

Question 19

In order to evaluate product needs, the funeral home manager may analyze the number of times sales in a given price bracket occur over a fixed period of time. This is called:

Answer 19

Sales frequency

Question 20

The purchasing, pricing, display, and sale of the product is known as:

Answer 20

Merchandising

Question 21

When collecting market data, the statistical study of human populations with respect to their size, and density, distribution, composition, and income is known as:

Answer 21

Demographics

Question 22

The funeral director’s casket sales for the week are:

$700
$1,500
$1,200
\_\_\_\_\_
$3,400

The mean is:

Answer 22

$1,133.33

Question 23

A method of price quotation in which one price includes both service and casket is:

Answer 23

Unit pricing

Question 24

According to the FTC Funeral Rule, funeral directors may:

Answer 24

Offer a traditional funeral package at a discount

Question 25

Market research would include market data of the wealth produced in or near a community that provides employment and income to the local population. This is called:

Answer 25

Economic base

Question 26

The best lighting option for the selection room is:

Answer 26

Indirect incandescent

Question 27

If a preneed sale takes place outside of the funeral establishment, the customer may cancel the contract within:

Answer 27

3 days

Question 28

Most experts recommend that a funeral home spend what percentage of its yearly gross income on advertising?

Answer 28

2-5%