Funeral Service Marketing/Merchandising: Sample Questions Flashcards Preview

MOR 260: National Board Exam Review > Funeral Service Marketing/Merchandising: Sample Questions > Flashcards

Flashcards in Funeral Service Marketing/Merchandising: Sample Questions Deck (28)
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1
Q

The only non-declinable fee on the General Price List is the:

A

Basic service fee

2
Q

Which disclosure is required on the General Price List by the FTC Funeral Rule:

A

Right of selection

3
Q

If a consumer does not want to accept or look at the General Price List:

A

You do not have to do anything else

4
Q

The indirect method of approach for casket selection requires:

A

Adequate pre-counseling

5
Q

How many caskets should be shown in a casket selection room?

A

12-30

6
Q

In ordering inventory, the funeral home manager knows that the quantity to be purchased which minimizes total costs is the:

A

Economic order quantity

7
Q

How can a funeral director develop an effective public relations campaign?

A

Develop public presentations on the value of the funeral

8
Q

The process of planning and executing the development, pricing, promotion, and distribution of an organization’s goods/services:

A

Marketing

9
Q

If a funeral home provides direct cremation, the Amended Funeral Rule requires you to:

A

Offer alternative containers or wood boxes

10
Q

If a supplier offers a reduction of the price given for payment of an account within the time limits established by the sales contract, this is known as a:

A

Cash discount

11
Q

A director’s casket sales for a week are as follows:

$750
$900
$900
$1,175
$900

The mode is:

A

$900

12
Q

The advantage of the declining price structure:

A

CVI improves with higher priced caskets

13
Q

A coffin or casket made entirely of wood and containing no metal parts would be required for the religion:

A

Jewish

14
Q

The dimensions of a particular steel casket are 6’6” long and 23” wide. A casket invoiced as 6’6” XX would be how many inches wide?

A

27

15
Q

Which of the following is classified as hardwood?

Cedar
Redwood
Pine
Oak

A

Oak

16
Q

A burial vault which is closed by lowering the dome over the base describes a/an:

A

Air seal

17
Q

An example of a non-ferrous metal is:

A

Bronze

18
Q

An option to a traditional casket display room would be:

A

A vertical computer program

19
Q

In order to evaluate product needs, the funeral home manager may analyze the number of times sales in a given price bracket occur over a fixed period of time. This is called:

A

Sales frequency

20
Q

The purchasing, pricing, display, and sale of the product is known as:

A

Merchandising

21
Q

When collecting market data, the statistical study of human populations with respect to their size, and density, distribution, composition, and income is known as:

A

Demographics

22
Q

The funeral director’s casket sales for the week are:

$700
$1,500
$1,200
\_\_\_\_\_
$3,400

The mean is:

A

$1,133.33

23
Q

A method of price quotation in which one price includes both service and casket is:

A

Unit pricing

24
Q

According to the FTC Funeral Rule, funeral directors may:

A

Offer a traditional funeral package at a discount

25
Q

Market research would include market data of the wealth produced in or near a community that provides employment and income to the local population. This is called:

A

Economic base

26
Q

The best lighting option for the selection room is:

A

Indirect incandescent

27
Q

If a preneed sale takes place outside of the funeral establishment, the customer may cancel the contract within:

A

3 days

28
Q

Most experts recommend that a funeral home spend what percentage of its yearly gross income on advertising?

A

2-5%

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