Flashcards in Ownership and control of the mass media Deck (6):
What is allocative control?
Owners employ people who share similar political/ideological views who will run the types of stories that the owners would approve of
What is the term used to describe the types of wider topic/issues covered by a media organisation
Who claims that even though governments have the power to limit the controls of media owners they don't as they need their support to gain and keep power?
Tunstall & Palmer (1991)
What is it called when content is not controlled by the state?
What is market mechanism?
media corporations are in competition and are profit seeking businesses and therefore need to please their audience so that their profits won't fall