Ownership and control of the mass media Flashcards Preview

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Flashcards in Ownership and control of the mass media Deck (6):
1

What is allocative control?

Owners employ people who share similar political/ideological views who will run the types of stories that the owners would approve of

2

What is the term used to describe the types of wider topic/issues covered by a media organisation

Agenda setting

3

Who claims that even though governments have the power to limit the controls of media owners they don't as they need their support to gain and keep power?

Tunstall & Palmer (1991)

4

What is it called when content is not controlled by the state?

editorial independence

5

What is market mechanism?

media corporations are in competition and are profit seeking businesses and therefore need to please their audience so that their profits won't fall

6

What is operational control?

when owners are involved in the day to day running of the media company