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Flashcards in The Mass Media Deck (15):
1

What is the mass media?

A form of communication which reaches a large audience. This can be written, broadcast, or spoken

2

What are the three types of media organisations?

Community based media

Public/state owned media

Privately owned media

3

What is the name for media that is created and controlled by a particular community, e.g a school newsletter

Community based media

4

What is old/traditional media?

Print or analogue based media

5

What is new media?

Digital based media

6

Today, how many companies dominate the ownership of national newspapers?

seven

7

What are the two main companies that dominate the magazine market?

IPC (branch of the Time Warner corporation) and Bauer publishing group

8

What is technological convergence?

Separate forms of media technology are combined into one product, encouraging media companies to merge

9

What is horizontal integration?

When large media companies own a diverse range of forms of media- this makes it easier to advertise products across a wide range of media

10

What is vertical integration?

When a media company owns other companies which are all part of the production process. This helps to increase profits.

11

What is the term used to describe different types of media coming together to create themed products (which encourages global conglomerates to buy up other companies)

Synergy

12

What is diversification?

An increase in media companies expanding into non-media business areas to spread risk. This way, if one area of their business is making a loss, it will be compensated for by profits in another area

13

Who argues that the concentration of ownership is not new?

Curran

14

What is the 20/20 rule?

No company holding an ITV licence can merge with a company owning more that 20% of the national newspaper market

15

What are cross-media ownership laws?

Governments put laws in place to prevent media owners from having too much control over the information presented to the public. This prevents too much horizontal integration.