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Flashcards in Ch 12 Social Psychology Part 1 Deck (20)
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What are the three main areas of social psychology.

1. Social Influence – how we are influenced by others.
2. Social Cognition – how we think about others.
3. Social Interaction – how we interact with others.


What is conformity?

Conformity is a characteristic of social influence, changing ones behavior to more closely match the actions of others.
Asch’s Classical study on conformity saw the fact we can get intelligent people to conform to something not true with the line study. When subjects were asked to judge line lengths in a group. 7 subjects: the 6th was real, rest were confederates. Confederates consistently gave obvious wrong answers. The subject often conformed (about 1/3 of the time) and gave the wrong answers.


What are the conditions that increase with conformity?

1. Group size- conformity increase as group size increases up to 4.
2. Group is unanimous (lack of dissensions) – even one dissenter significantly reduces conformity.
3. Group observes one’s behavior – when behavior s not private , but publicly known.
4. Culture-collectivist cultures tend to show more conformity than individualistic cultures.
5. Other researchers has shown feeling of incompetence, insecurity, and low self esteen all increase conformity.


What are the reasons for conformity?

There are two reasons for conformity.
1. Normative Social Influence which is a person’s desire to gain approval or avoid rejection. Respecting normative behavior, because price may be severe if not followed.

2. Informational Social Influence where group may provide valuable information. When the task is difficult or you are unsure, it makes sense to listen to others.


What is group think?

Goupthink occurs when people place more importance on maintaining group cohesioness than on assessing the fact of the problem with which the group is concerned.


What are the characteristics of group think?

The Characteristics groupthink include:
1. Invulnerability-member feel the cant fail.
2. Rationalization- members explain away any warning signs.
3. Lack of introspection-members do not examine ethical implications of their decisions because they believe they cannot make immoral decisions.
4. Stereotyping- member stereotype enemies as weak.
5. Pressure- members pressure each other to not question the prevailing opinion.
6. Lack of disagreement- members don’t express opinion that differ from the group consensus.
7. Self deception- member share share in the illusion that they all agree with the decision.
8. Insularity- member prevent the group rom hearing disruptive, but potentially useful information rom people who are outside the group.


What is social influence.

Social influence is the ways in which a person's thoughts feelings, and behavior can be affected by others. It includes conformity, compliance, obedience, and group Influence.


Describe group behaviors?

Conformity and Groupthink provide examples of a group influencing behavior, but there are others including:
Group polarization, social facilitation, social impairment, and deindividuation.


What is group polarization?

Group polarization occurs members involved in a group discussion tend to take somewhat more extreme positions and suggest riskier actions when than do individuals who have not participated in a group discussion.


What is social facilitation?

Social facilitation is a positive influence of others on performance.


What is social impairment?

Social impairment i the negative influence of others on performance. It includes social loafing when people who are lazy tend not to do as well when other people are also
working on the same task, but they can do quite well when working on their own because it is easier to hide laziness when working in a group.


What is deindividualization?

Deindividuation is a lessening of one’s sense of personal identity and personal responsibility due to the fact that groups or crowds can offer a sense of anonymity.


What is compliance?

Compliance occurs when people change their behavior as a result of another person or group asking or directing them to change. There are 3 components of compliance: foot-in-the-door, door-in-the-face, and lowball.


Describe the foot-in-the-door compliance technique.

Foot‐in‐the‐door technique is asking for a small commitment and, after gaining compliance, asking for a bigger commitment.


Describe the door-in-the-face compliance technique.

Door‐in‐the‐face technique is asking for a large commitment and then, after being refused, asking for a smaller commitment.


Describe the lowball compliance technique.

Lowball technique is getting a commitment from a person and then raising the cost of that commitment.


Describe the social influence concept of obedience.

People comply to social pressures. But how would they respond to outright command? Milgram designed a set of studies that investigated the effects of authority on obedience. Obedience: occurs when one changes his/her behavior at the command of an authority.


What were the experimenters comments on Milgram Experiment.

At the beginning of the experiment
1. “Although the shocks can be extremely painful, they cause no permanent tissue damage”
2. When the learner begins to protest “Teacher, please continue.”
3. With later protests
“I will take full responsibility. Please continue.” “You have no choice.”


What were the results of Milgram Experiment?

Degree of obedience influenced by: Physical proximity, Status of authority figure, Depersonalization of victim, Lack of defiant role models62 % (26 of 40 participants) delivered all shocks; even after the “learner” stopped responding. 75% (30 of 40 participants) delivered at least one shock after the learner said “get me out of here! I refuse to go on!” at 150 volts


What is social psychology?

Social Psychology is the branch of psychology concerned with how a person’s behavior, thoughts, and feelings are influenced by the actual, imagined, or implied presence of others.