Flashcards in G543 - Media Campaigns - Keating Et Al Deck (16)
What was the aim?
To assess the extent to which a mass media campaign resulted in increased awareness and prevention of HIV/AIDS
What method was used?
How many participants were there and what age group?
3278 aged 15-49 from three Nigerian States.
What percentage of the participants were married?
What type of sampling was used?
Stratified random sampling
How were the participants interviewed?
Using a questionnaire
What info was included in the questions?
Family planning, sexual activity and exposure to media campaigns
What type of things were they asked if they had seen certain campaigns through?
Radio, TV, newspapers, health clinics.
What were the three closed questions asked?
1) Have you ever talked with a partner about ways to prevent getting HIV?
2) Can people reduce their chances of getting the AIDS virus by using a condom every time they have sex?
3) did you use a condom during your last sexual encounter?
Exposure to media campaigns was what?
Those who were exposed were...
What were the participants twice as likely to know after exposure?
That condom use reduces the risk of HIV infection
What did vision have no effect on?
Condom use during the last sexual intercourse.
What did Keating et al conclude VISION increased?
Awareness and communication of HIV/AIDS
What did increased knowledge have no effect on?