2.1 RM - Documents & Content Analysis Flashcards Preview

A Level Sociology > 2.1 RM - Documents & Content Analysis > Flashcards

Flashcards in 2.1 RM - Documents & Content Analysis Deck (26)
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1

What can documents be?

Written
Photos
Media
Private
Public
Historical
Maps
Drawings

2

What are practical strengths of documents?

• quick and cheap
• published ones are easily accessible
• no personal risk

3

What are practical weaknesses of documents?

• only access published ones
• qualitative data is hard to analyse

4

What are ethical strengths of documents?

No issues

5

What are reliable strengths of documents?

Regularly published documents can be compared reliably and over time e.g ofsted reports

6

What are reliable weaknesses of documents?

Usually unstandardised can't be repeated in same way

7

What are representative strengths of documents?

Large and representative sample of regularly published documents such as newspapers

8

What are representative weaknesses of documents?

• small samples of personal documents
• John Scott - can't be sure that historical documents reflect typical ideas of the time

9

What are validity strengths of documents?

• insight into author - personal documents
• insight you wouldn't be able to get otherwise - historical

10

Explain John Scott's valid weaknesses of documents, authenticity:

Historical documents aren't always authentic they can be forgeries or errors from year of copying

11

Explain John Scott's valid weaknesses of documents, credibility:

The author may be deliberately misleading

12

Explain John Scott's valid weaknesses of documents, meaning:

Words can change meaning over time and different researchers will interpret differently

13

What do media documents include?

Newspapers
Novels
Autobiography
Adverts
Tv
Radio
Posters

14

What does formal content analysis attempt to do?

Quantify and classify content in an objective manner - count how many times something occurs using a category

15

Give an example of formal content analysis:

E.g counting gender stereotyping instances in a tv show

16

What is good about formal content analysis?

Effective measure of straightforward aspects

17

What is bad about formal content analysis?

Says little about the meaning of documents to their audience or producer

18

What does thematic analysis do?

Looks for bias in the way things are reported - the motives and ideology underlying documents

19

Give an example of motives underlying documents:

News reflecting interests of powerful groups

20

What did Glasgow uni media group find using thematic analysis:

The news reflects pro-management anti Union bias in industrial disputes

21

What are some criticisms of thematic analysis?

• is the document being misinterpreted
• does the bias matter to its audience

22

What does textual analysis do?

Examines text closely to see how it encourages particular reading

23

Give an example of how headlines push for certain reading:

Innocent victim vs. Evil perpetrator

24

What are criticisms of textual analysis?

Misinterpretation
not what producer intended

25

What are strengths of content analysis?

•Cheap
•researcher can compare different sources longitudinally
•quantitative - reliable repeated using same content analysis schedule

26

What are weaknesses of content analysis?

• time consuming - longitudinal
• subjective - categories decided by researcher
• analysing texts out of context
• don't tell us about society or public opinion
• can't assume bias messages impact audiences

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