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Interviews conducted to learn candidate preference and the issue positions of potential voters

Canvass

1

The distribution of individual preferences for or evaluations of a given issue, candidate, or institution within a specific population

Public opinion

2

The portion of the population which holds a particular opinion

Distribution

3

How is public opinion collected?

Polls and surveys

4

Every individual has a known chance of being selected for a survey

Random sample

5

What is the general margin of error?

3 percent in any direction

6

Why is writing accurate polls so difficult?

The wording of the questions can influence the answers

7

Questions which permit respondents to answer in their own words

Open ended questions

8

Why are open ended questions the most effective?

Respondents can express their views more clearly and provide deeper insight.

9

What 4 things, in addition to the data, must a scientific poll report?

1) sample size
2) margin of error
3) time questioned
4) place

10

When a substantial percentage agrees, it's called a _______.

Consensus

11

When opposing sides feel intensely about an issue, it's called _______.

Polarizing

12

2 examples of polarizing issues

The Vietnam War
Gay marriage

13

3 factors which make public opinion are

Intensity
Latency
Salience

14

Public opinions which exist, but may not have been fully expressed

Latency

15

Why would leaders want to know latent opinions?

They will know how to mobilize people and draw them to the polls

16

Example of latent opinion in US

Desire for security against foreign enemies

17

The extent to which people believe issues are relevant to them

Salience

18

Salient issues in the 70s

Vietnam and watergate

19

Salient issues now

Health care, education, and war in the Middle East

20

The process by which we develop our political attitudes

Political socialization

21

A consciousness of the nation and of belonging to that entity

Nationalism

22

What percent of Americans know the name of their congressional candidates?

15

23

What percent of Americans make up the attentive public?

25

24

Citizens who follow public affairs closely

Attentive public

25

Political know nothings

About 67% of Americans, who are interests in politics only sometimes and who rarely vote

26

Those who participate selectively in elections, usually only presidential elections

Part time citizens, 40% of population

27

How can people in totalitarian governments participate in politics?

Violently via revolution

28

Why was the 2000 election controversial?

The vote count in Florida was too close to call

29

What effect did the 2000 election have on voting technology?

An upgrade in voting technology and a banning of punchcard ballots on Florida