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Flashcards in chapter 10: media Deck (22):
1

What do people today rely on for their sources of news?

TV

2

How many hours a day does the average American watch TV?

4.5

3

What is the job of a media advisor?

Defines the candidate's image, looks for ways to hurt the image of the competition

4

What source of news gives the most coverage to politics?

Newspapers

5

Most important source in voter decision making

Advertising

6

Where does BCRA limit issue advocacy ads?

Radio and TV

7

How does radio broadcast provide more than just the facts?

Analysis and opinion from commentators and show hosts

8

3 National Papers

USA Today
Wall Street Journal
New York Times

9

How did the Internet get invented?

Pentagon research project in the 1960s

10

Fourth branch of government

Nickname for the media

11

Primary function of the internet for candidates

Fundraising

12

How is the content and style of news broadcasts determined?

Market research

13

Watchdog for politicans and government

The press

14

Effect of the penny press

Expanded circulation and put more emphasis on advertising

15

If there were no ads in press, how would consumers be affected?

Cost of newspapers and magazines would be much, much more

16

How do newspapers appeal to less politically inclined readers?

human interest stories and reports on crime

17

Trial balloons

Selective leaks

18

2 ways politicians attempt to control their media coverage

Media events and photo ops

19

Media must air opposing opinions at the same time

The Fairness Doctrine

20

Why was the Fairness Doctrine abandoned?

Violated first amendment; with cable, there are many options available to views when looking for perspectives

21

Why did newspapers want to appeal to less educated readers in the 1820s?

Property ownership was no longer a condition to vote

22

A station which provides uninterrupted coverage of congressional deliberations and court activities.

C-SPAN