Flashcards in Never Offline Deck (63)
grisly [grɪzli] 1
resurrect [rezərekt] 1 3
It practices a grislier trade: resurrection.
[ADJ] Something that is grisly is extremely unpleasant, and usually involves death and violence.소름끼치는
[VERB] If you resurrect something, you cause it to exist again after it had disappeared or ended.
modus operandi [moʊdəs ɒpərændi:, -daɪ] 1/3
The company’s modus operandi is to browse for dead product categories, looking for freshly dug graves that might contain carrion ripe for reanimation.
[NOUN] [FORMAL] A modus operandi is a particular way of doing something.
[etc.] Dug is the past tense and past participle of dig.
[NOUN] Carrion is the decaying flesh of dead animals.
*1) The recreation of something
annihilate [ənaɪɪleɪt] 2
Then it builds something so completely thought through, so seductively designed, so snugly embedded in webs of content and services and communications, that it not only lives again, it thrives to the point of annihilating memories of anything that came before.
[ADJ] If you feel snug or are in a snug place, you are very warm and comfortable, especially because you are protected from cold weather.포근한
[VERB] To annihilate something means to destroy it completely.
When it finds a likely candidate, Apple dissects it and studies the various causes of death.
[ADJ] [ADJ n] A likely person, place, or thing is one that will probably be suitable for a particular purpose.그럴듯한
This time Apple has dug up a truly grim specimen, the smart watch.
[ADJ] [INFORMAL] If you say that something is grim, you think that it is very bad, ugly, or depressing.형편없는, 암울한
Lots of bodies buried here, whole cemeteries’ worth.
[NOUN] A cemetery is a place where dead people's bodies or their ashes are buried.
[NOUN] [FORMAL] Someone's worth is the value, usefulness, or importance that they are considered to have.
vintage [vɪntɪdʒ] 1
maneuver=manoeuvre [mənu:vər] 2
This operation is vintage Apple, the classic Lazarus maneuver.
[ADJ] [usu ADJ n] You can use vintage to describe something which is the best and most typical of its kind.
[명사] 실패를 극복[만회]하고 있는 사람
[NOUN] Military manoeuvres are training exercises which involve the movement of soldiers and equipment over a large area.
preside [prɪzaɪd] 2
It’s the first time the company has attempted it since the death of its legendary co-founder and presiding genius, Steve Jobs, but happily the product it has created is convincingly Jobsian: a startlingly beautiful and full-featured device called the Apple Watch.
[VERB] If you preside over a meeting or an event, you are in charge.
[ADJ] Something that is startling is so different, unexpected, or remarkable that people react to it with surprise.
It has to be good, because Apple isn’t just reviving an old category, it’s moving a boundary.
[VERB] When someone revives a play, opera, or ballet, they present a new production of it.
they’re asking you to let them strap a computer to your arm.
[VERB] If you strap something somewhere, you fasten it there with a strap.
Like a pushy date, the Apple Watch wants to get intimate with us in a way we’re not entirely used to and may not be prepared for.
[ADJ] [disapproval, INFORMAL] If you describe someone as pushy, you mean that they try in a forceful way to get things done as they would like or to increase their status or influence.
incremental [ɪnkrɪmentəl] 1 3
watershed [wɔ:tərʃed] 1
Technological progress tends to feel incremental, but this is a watershed, a frog-boiling moment.
[ADJ] [FORMAL] Incremental is used to describe something that increases in value or worth, often by a regular amount.
[NOUN] [usu sing, oft N in n] If something such as an event is a watershed in the history or development of something, it is very important because it represents the beginning of a new stage in it.분수령
There was a time when the Internet was something you dialed up
*(AmE) to call somebody/something on the telephone
then it was replaced in the late 1990s by broadband, the always-on Internet, a formula that already sounds quaint.
[ADJ] Something that is quaint is attractive because it is unusual and rather old-fashioned.
Apple Watch signals the advent of an always-there Internet, an Internet that can’t be put away.
[VERB] [tr, adverb] to return (something) to the correct or proper place
dabble [dæbəl] 1
We’re used to dabbling just our fingertips in the Internet, but the Apple Watch doesn’t stop there.
[VERB] If you dabble in something, you take part in it but not very seriously. (스포츠・활동 등을 오락이나 취미 삼아) 조금 해보다[잠깐 손대다]
The first calculator watch appeared in the mid-1970s, and it was a novelty, but that was all.
[NOUN] A novelty is something that is new and therefore interesting.
subsequent [sʌbsɪkwənt] 1
In subsequent decades it was followed by pager-watches and phone-watches, which people wanted even less.
[ADJ] [FORMAL] You use subsequent to describe something that happened or existed after the time or event that has just been referred to.
The only survivor from this cheerless era is, in fact, the original calculator watch, which currently retails for about $25 at Target.
[ADJ] Cheerless places or weather are dull and depressing.
give up on
Technology companies have simply refused to give up on the idea that we want computers on our wrists–they insist on it.
*to lose hope that somebody will get better, change, etc.
Over the past few years nearly every one of Apple’s rivals has put out a smart watch, probably motivated at least in part by the iPhone maker’s poorly concealed interest in them.
[ADJ] If you feel put out, you feel rather annoyed or upset.
Smart watches are themselves only one sector of a larger, equally unsuccessful, equally tenacious technology category called wearables.
[ADJ] If you are tenacious, you are very determined and do not give up easily.
crack into [kræk]
According to Strategy Analytics, Samsung has shipped more than a million watches in its Galaxy Gear line, though reviews have been mixed, and they show no signs of cracking into the mainstream.
[VERB] If something cracks, or if you crack it, it makes a sharp sound like the sound of a piece of wood breaking.
regimen [redʒɪmen] 1
Doctors like them–hospital systems like the Mayo Clinic and Cleveland Clinic have been trying to incorporate Fitbits into their health care regimens, with some success.
[NOUN] A regimen is a set of rules about food and exercise that some people follow in order to stay healthy.
slumber [slʌmbər] 1
Analysts tend to treat the wearables category as a mighty, slumbering giant that could awaken at any moment–
[NOUN] [LITERARY] Slumber is sleep.
Slumber is also a verb. [VERB]
You can use a device and still distance yourself from it by tucking it out of sight.
[VERB] If you tuck something somewhere, you put it there so that it is safe, comfortable, or neat.
endearment [ɪndɪərmənt] 2
A special term of endearment has been coined just for people who wear Google Glass: glassholes.
[NOUN] An endearment is a loving or affectionate word or phrase that you say to someone you love.
[VERB] If you coin a word or a phrase, you are the first person to say it.
rapturous [ræptʃərəs] 1
reception [rɪsepʃən] 2
The rapturous reception of the Apple Watch thus far suggests that it will be the first wearable to overcome the resistance that has so far dogged the category.
[ADJ] [JOURNALISM] A rapturous feeling or reaction is one of extreme happiness or enthusiasm.
[NOUN] A reception is a formal party which is given to welcome someone or to celebrate a special event.
[VERB] If problems or injuries dog you, they are with you all the time.
Its sapphire touchscreen is slightly curved, which makes it look like a piece of jewelry rather than a gadget, though it also attracts fingerprints and smudges.
[NOUN] A smudge is a dirty mark.