Flashcards in Never Offline Deck (63):
grisly [grɪzli] 1
resurrect [rezərekt] 1 3
It practices a grislier trade: resurrection.
[ADJ] Something that is grisly is extremely unpleasant, and usually involves death and violence.소름끼치는
[VERB] If you resurrect something, you cause it to exist again after it had disappeared or ended.
modus operandi [moʊdəs ɒpərændi:, -daɪ] 1/3
The company’s modus operandi is to browse for dead product categories, looking for freshly dug graves that might contain carrion ripe for reanimation.
[NOUN] [FORMAL] A modus operandi is a particular way of doing something.
[etc.] Dug is the past tense and past participle of dig.
[NOUN] Carrion is the decaying flesh of dead animals.
*1) The recreation of something
annihilate [ənaɪɪleɪt] 2
Then it builds something so completely thought through, so seductively designed, so snugly embedded in webs of content and services and communications, that it not only lives again, it thrives to the point of annihilating memories of anything that came before.
[ADJ] If you feel snug or are in a snug place, you are very warm and comfortable, especially because you are protected from cold weather.포근한
[VERB] To annihilate something means to destroy it completely.
When it finds a likely candidate, Apple dissects it and studies the various causes of death.
[ADJ] [ADJ n] A likely person, place, or thing is one that will probably be suitable for a particular purpose.그럴듯한
This time Apple has dug up a truly grim specimen, the smart watch.
[ADJ] [INFORMAL] If you say that something is grim, you think that it is very bad, ugly, or depressing.형편없는, 암울한
Lots of bodies buried here, whole cemeteries’ worth.
[NOUN] A cemetery is a place where dead people's bodies or their ashes are buried.
[NOUN] [FORMAL] Someone's worth is the value, usefulness, or importance that they are considered to have.
vintage [vɪntɪdʒ] 1
maneuver=manoeuvre [mənu:vər] 2
This operation is vintage Apple, the classic Lazarus maneuver.
[ADJ] [usu ADJ n] You can use vintage to describe something which is the best and most typical of its kind.
[명사] 실패를 극복[만회]하고 있는 사람
[NOUN] Military manoeuvres are training exercises which involve the movement of soldiers and equipment over a large area.
preside [prɪzaɪd] 2
It’s the first time the company has attempted it since the death of its legendary co-founder and presiding genius, Steve Jobs, but happily the product it has created is convincingly Jobsian: a startlingly beautiful and full-featured device called the Apple Watch.
[VERB] If you preside over a meeting or an event, you are in charge.
[ADJ] Something that is startling is so different, unexpected, or remarkable that people react to it with surprise.
It has to be good, because Apple isn’t just reviving an old category, it’s moving a boundary.
[VERB] When someone revives a play, opera, or ballet, they present a new production of it.
they’re asking you to let them strap a computer to your arm.
[VERB] If you strap something somewhere, you fasten it there with a strap.
Like a pushy date, the Apple Watch wants to get intimate with us in a way we’re not entirely used to and may not be prepared for.
[ADJ] [disapproval, INFORMAL] If you describe someone as pushy, you mean that they try in a forceful way to get things done as they would like or to increase their status or influence.
incremental [ɪnkrɪmentəl] 1 3
watershed [wɔ:tərʃed] 1
Technological progress tends to feel incremental, but this is a watershed, a frog-boiling moment.
[ADJ] [FORMAL] Incremental is used to describe something that increases in value or worth, often by a regular amount.
[NOUN] [usu sing, oft N in n] If something such as an event is a watershed in the history or development of something, it is very important because it represents the beginning of a new stage in it.분수령
There was a time when the Internet was something you dialed up
*(AmE) to call somebody/something on the telephone
then it was replaced in the late 1990s by broadband, the always-on Internet, a formula that already sounds quaint.
[ADJ] Something that is quaint is attractive because it is unusual and rather old-fashioned.
Apple Watch signals the advent of an always-there Internet, an Internet that can’t be put away.
[VERB] [tr, adverb] to return (something) to the correct or proper place
dabble [dæbəl] 1
We’re used to dabbling just our fingertips in the Internet, but the Apple Watch doesn’t stop there.
[VERB] If you dabble in something, you take part in it but not very seriously. (스포츠・활동 등을 오락이나 취미 삼아) 조금 해보다[잠깐 손대다]
The first calculator watch appeared in the mid-1970s, and it was a novelty, but that was all.
[NOUN] A novelty is something that is new and therefore interesting.
subsequent [sʌbsɪkwənt] 1
In subsequent decades it was followed by pager-watches and phone-watches, which people wanted even less.
[ADJ] [FORMAL] You use subsequent to describe something that happened or existed after the time or event that has just been referred to.
The only survivor from this cheerless era is, in fact, the original calculator watch, which currently retails for about $25 at Target.
[ADJ] Cheerless places or weather are dull and depressing.
give up on
Technology companies have simply refused to give up on the idea that we want computers on our wrists–they insist on it.
*to lose hope that somebody will get better, change, etc.
Over the past few years nearly every one of Apple’s rivals has put out a smart watch, probably motivated at least in part by the iPhone maker’s poorly concealed interest in them.
[ADJ] If you feel put out, you feel rather annoyed or upset.
Smart watches are themselves only one sector of a larger, equally unsuccessful, equally tenacious technology category called wearables.
[ADJ] If you are tenacious, you are very determined and do not give up easily.
crack into [kræk]
According to Strategy Analytics, Samsung has shipped more than a million watches in its Galaxy Gear line, though reviews have been mixed, and they show no signs of cracking into the mainstream.
[VERB] If something cracks, or if you crack it, it makes a sharp sound like the sound of a piece of wood breaking.
regimen [redʒɪmen] 1
Doctors like them–hospital systems like the Mayo Clinic and Cleveland Clinic have been trying to incorporate Fitbits into their health care regimens, with some success.
[NOUN] A regimen is a set of rules about food and exercise that some people follow in order to stay healthy.
slumber [slʌmbər] 1
Analysts tend to treat the wearables category as a mighty, slumbering giant that could awaken at any moment–
[NOUN] [LITERARY] Slumber is sleep.
Slumber is also a verb. [VERB]
You can use a device and still distance yourself from it by tucking it out of sight.
[VERB] If you tuck something somewhere, you put it there so that it is safe, comfortable, or neat.
endearment [ɪndɪərmənt] 2
A special term of endearment has been coined just for people who wear Google Glass: glassholes.
[NOUN] An endearment is a loving or affectionate word or phrase that you say to someone you love.
[VERB] If you coin a word or a phrase, you are the first person to say it.
rapturous [ræptʃərəs] 1
reception [rɪsepʃən] 2
The rapturous reception of the Apple Watch thus far suggests that it will be the first wearable to overcome the resistance that has so far dogged the category.
[ADJ] [JOURNALISM] A rapturous feeling or reaction is one of extreme happiness or enthusiasm.
[NOUN] A reception is a formal party which is given to welcome someone or to celebrate a special event.
[VERB] If problems or injuries dog you, they are with you all the time.
Its sapphire touchscreen is slightly curved, which makes it look like a piece of jewelry rather than a gadget, though it also attracts fingerprints and smudges.
[NOUN] A smudge is a dirty mark.
It doesn’t feel overly showy or intrusive, constantly begging for your attention, the way other wearables do.
[ADJ] Something that is intrusive disturbs your mood or your life in a way you do not like.
The other significant design challenge Apple faced was the interface:
[Noun]인터페이스, 접속기, 접점
prodding [prɒd] and pinching [pɪntʃ]
obscure [ɒbskjʊər] 2
a watch is too small for the kind of prodding and pinching we’re used to doing on phones and tablets, and when you swipe across it, your fingertip obscures most of the screen.
[VERB] If you prod someone or something, you give them a quick push with your finger or with a pointed object.
[VERB] If you pinch a part of someone's body, you take a piece of their skin between your thumb and first finger and give it a short squeeze. 꼬집기(검지와 엄지로)
[VERB] [INFORMAL] If you swipe something, you steal it quickly.=pinch
[VERB] If one thing obscures another, it prevents it from being seen or heard properly.
A small sensor-filled nub on the side of the watch, which Apple has dubbed the “digital crown,” enables you to zoom in and out, scroll through lists and navigate home.
[NOUN] The nub of a situation, problem, or argument is the central and most basic part of it.핵심
[VERB] [JOURNALISM] If someone or something is dubbed a particular thing, they are given that description or name.별명을 붙이다
The watch’s elegance belies a surprisingly rich feature set.
[VERB] If one thing belies another, it hides the true situation and so creates a false idea or image of someone or something.착각하게 만들다
Users can send one another small drawings that animate and then disintegrate after a few seconds.
[ADJ] Something that is animate has life, in contrast to things like stones and machines which do not.
[VERB] If an object or substance disintegrates, it breaks into many small pieces or parts and is destroyed.
They can also, uselessly but nevertheless beguilingly, send their heartbeat to each other.
[ADJ] [WRITTEN] Something that is beguiling is charming and attractive.
Double tapping on the screen sends a gentle nudge to a nearby friend, like a light tap on the wrist.
[VERB] If you nudge someone, you push them gently, usually with your elbow, in order to draw their attention to something.
In practice it’s silly, ephemeral and lovely.
[ADJ] [FORMAL] If you describe something as ephemeral, you mean that it lasts only for a very short time.
The Apple Watch–the cheapest model will sell for $349–already supports dozens of apps, often scaled-down but still impressive versions of familiar iPhone and iPad apps: weather, stocks, passbook, photos, maps, calendar.
*scale something down: to reduce something in size or importance
It can control your iPhone’s music and camera and, through Apple’s HomeKit software, your thermostat, your door locks, your television and your lights.
[NOUN] A thermostat is a device that switches a system or motor on or off according to the temperature. Thermostats are used, for example, in central heating systems and fridges.온도조절장치
Crucially, it supports Apple’s new wireless payment system, which is designed to replace credit-card swipes and which is a major play in its own right.
[VERB] If you swipe a credit card or swipe card through a machine, you pass it through a narrow space in the machine so that the machine can read information on the card's magnetic strip.
traction [trækʃən] 1
Apple has also doubled down on health and fitness features, which makes sense since that’s the one area where wearables have gotten traction.
(차량 바퀴 등의) 정지 마찰력 [NOUN] [usu supp N] Traction is a particular form of power that makes a vehicle move.
intoxicating [ɪntɒksɪkeɪtɪŋ] 2
disconcerting [dɪskənsɜ:rtɪŋ]1 3
It’s intoxicating and also a bit disconcerting to have this much functionality perching on your wrist, like one of Cinderella’s helpful bluebirds.
[ADJ] [usu ADJ n] [FORMAL] Intoxicating drink contains alcohol and can make you drunk.
[ADJ] If you say that something is disconcerting, you mean that it makes you feel anxious, confused, or embarrassed.
[VERB] When a bird perches on something such as a branch or a wall, it lands on it and stands there.
e’re used to technology being safely Other, but the Apple Watch wants to snuggle up and become part of your Self.
*to get into a warm and comfortable position close to somebody/something or in something …에게 바짝 다가붙다
beachhead [bi:tʃhed] 1
This is technology, after being repeatedly repulsed, finally establishing a new beachhead.
[VERB] [usu passive] If you are repulsed by something, you think that it is horrible and disgusting and you want to avoid it.
[NOUN] A beachhead is an area of land next to the sea or a river where an attacking force has taken control and can prepare to advance further inland.교두보
exert [ɪgzɜ:rt] 2
Nobody anticipated the way iPhones exert a constant gravitational tug on our attention.
[VERB] [FORMAL] If someone or something exerts influence, authority, or pressure, they use it in a strong or determined way, especially in order to produce a particular effect.영향력을 가하다
take something away
The paradox of a wearable device like the Apple Watch is that it both gives you control and takes it away at the same time.
*to remove something and place it somewhere else
bizarre [bɪzɑ:r] 2
The wristwatch made the idea of not knowing the time seem bizarre.
[ADJ] Something that is bizarre is very odd and strange.
Wearables will make your physical self visible to the virtual world in the form of information, an indelible digital body print, and that information is going to behave the way any other information behaves these days. It will be copied and circulated.
[ADJ] If you say that something leaves an indelible impression, you mean that it is very unlikely to be forgotten.
rampant [ræmpənt] 1
That’s tremendously empowering, but it also makes us vulnerable to the rampant comparison and gamification that infect any aspect of our lives that becomes public.
[ADJ] If you describe something bad, such as a crime or disease, as rampant, you mean that it is very common and is increasing in an uncontrolled way. 난무하는
offstage [ɔ:fsteɪdʒ]1 2
Lives lived in public become performances, and even posthumans need to get offstage once in a while.
* [형용사] (배우가) 무대 밖[실생활]에서의/무대 뒤에서의, 관객이 안 보이는 데서의
In the center of building 1 of Apple’s cupertino headquarters there is a large-scale replica of the new campus the company is building for itself on a 176-acre patch of land nearby.
[NOUN] A replica of something such as a statue, building, or weapon is an accurate copy of it.
It will reportedly use miles of curved glass, and don’t even get the arborist started on the landscaping.
[NOUN] a specialist in the cultivation of trees 수목 재배가
When it opens in 2016, Apple Campus 2 will mean a lot of things to a lot of people, but more than anything it will be a temple to the stupendous success of the iPhone.
[ADJ] Something that is stupendous is surprisingly impressive or large.
turf [tɜ:rf] 1
But the company is taking on giants like Lenovo and Huawei on their home turf.
[NOUN] [usu poss N] Someone's turf is the area which is most familiar to them or where they feel most confident.
straddle [strædəl] 1
“Phablets,” devices that straddle the divide between smartphones and tablets, have become more popular.
[VERB] If you straddle something, you put or have one leg on either side of it. 양쪽에 걸치다.
그러나 그 한국 대기업이 최후에[결국에는] 웃다[이기다/성공하다]
But the Korean giant had the last laugh.
*have/get the last laugh.
Just a few days before the Apple Watch event, Samsung pre-emptively announced two new phones with large screens.
*선매하여 ; 예방적으로 ; 우선적으로.
Never one to leave a bet unhedged, Apple has grounded its new device in five sectors that are reliably compelling to consumers
[VERB] If you hedge against something unpleasant or unwanted that might affect you, especially losing money, you do something which will protect you from it.
[주로 수동태로] ~ sb/sth (about/around) (with sth) (격식) (~으로) ~을 둘러싸다[구속하다]
at/in one fell swoop
Like the iPod and the iPad before it, the Apple Watch is poised to perform the double feat of creating a market and dominating it in one fell swoop.
[동사] (특히 무엇의 위에서 특정한) 태세를 취하다
with a single action or movement; all at the same time
bulwark [bʊlwərk] 1
Whatever happens, the watch will act as a bulwark to prevent Apple’s share of the phone market from slipping, because an Apple Watch won’t work without an iPhone.
[NOUN] A bulwark against something protects you against it. A bulwark of something protects it.방어물; 보호자
to someone's credit
The response from analysts has been ecstatic, and to its credit, Apple has earned it.
[ADJ] If you are ecstatic, you feel very happy and full of excitement.
[PHRASE] [PHR with cl, it v-link PHR that] If something is to someone's credit, they deserve praise for it.
칭찬할 만한 것은,