PR Exam #1 Flashcards Preview

Undeleted > PR Exam #1 > Flashcards

Flashcards in PR Exam #1 Deck (104):
1

PR started because?

of something that needed to be done or fixed.

2

what is the technical function of PR?

writing press releases, putting together media kits, event planning, etc

3

organizational changes?

changes in leadership

4

characteristics of practitioners

having integrity, being ethical

5

agency is also known as?

outside council

6

its cheaper to have in house PR exec bc?

economy for on going projects

7

is Specialized educational preparation
a part of criteria of a profession?

yes

8

is A body of theory-based knowledge developed through research
a part of criteria of a profession?

yes

9

is Codes of ethics and standards of performance a part of criteria of a profession?

yes

10

is Autonomy in practice and acceptance of personal responsibility by practitioners
a part of criteria of a profession?

yes

11

is Recognition by the community of providing a unique and essential service
a part of criteria of a profession?

no

12

Is below considered part of the Arthur W. Page Principles?

Tell the truth: you don’t lie, you always say the truth. So if you don’t know, you say you don’t know and you’ll get back to them shortly. If you lie and the public finds out, they will no longer believe or listen to you afterwards. Most important principle

yes

13

Is below considered part of the Arthur W. Page Principles?

Prove it with action: company’s reputation is based 90% on action and 10% words.

yes

14

Is below considered part of the Arthur W. Page Principles?

Recognition by the community of providing a unique and essential service

no

15

Is below considered part of the Arthur W. Page Principles?

Listen to the customers: as customers help drive your business, they are the ones who are going to contribute to the companies finances.

yes

16

Is below considered part of the Arthur W. Page Principles?

Manage for tomorrow: apart of environmental scanning. Seeing how much resources you have available, what’s trending, etc.

yes

17

Is below considered part of the Arthur W. Page Principles?

Autonomy in practice and acceptance of personal responsibility by practitioners

no

18

Is below considered part of the Arthur W. Page Principles?

Conduct public relations as if the whole company depends on it

yes

19

Is below considered part of the Arthur W. Page Principles?

Realize a company’s true character is expressed by its people

yes

20

Is below considered part of the Arthur W. Page Principles?

Specialized educational preparation

no

21

Is below considered part of the Arthur W. Page Principles?

Remain calm, patient, and good humored

yes

22

what is the MOST important arthur page principle?

to tell the truth

23

ex's of generating good will?

like Tom's one for one, veterans discount, etc

24

as defined as a systems perspective:

“A system is a set of _____ that endures through time within an established _____ by responding and adjusting to ______ from the _____ to achieve and maintain ________”

interacting units
boundary
change pressures
environment
goal states

25

-Interacting units:

consist organizations and the public

26

boundary:

depends on the relationships between you and the publics, the kind of relationship you want with the publics

27

change pressures:

competitors, what happens with their product, recession issues

28

environment:

consists of anything that puts pressure on the organization to change

29

goal states:

what you need to maintain in order for your organization to survive

30

a systems perspective is defined by?

organization-public interactions

31

a systems perspective defines

the environment as anything that generates pressure change

32

A system may become a _____ within a higher-order_____

subsystem /suprasystem

33

which system does the below belong to?

Ex: how cal poly pomona does outreach

____ Cal poly pomona

_____ majors, organizations, clubs, colleges (i.e CLASS, hospitality, etc)

_____CSU bc cal poly is part of the CSU system

System
subsystem
suprasystem

34

which system does the below belong to?

Ex: if taco bell found a rat in one of their locations


______ local taco bell that had the rat

______ taco bell brand/corp


_____fast food industry


subsystem
system
suprasystem

35

can organizations be completely open/closed?

no, bc the organizations wouldn't survive.

36

what would happen if an organization was completely closed?

you would not be able t understand what the consumer wants

37

what would happen if an organization was completely open?

it would be chaotic bc anything can go

38

which has impermeable boundaries? closed or open system?

closed

39

which Cannot exchange matter, energy, or information with environments.
closed or open system?

closed

40

which cannot adapt to external change and eventually disintegrate
closed or open system?

closed

41

having impermeable boundaries means?

system cannot exchange matter, energy, or info with environments

42

which system has permeable boundaries? open or closed?

open

43

which system can Exchange inputs and outputs with environments? closed or open?

open

44

which system can Recognize and respond to environmental changes? closed or open?

open

45

"Structure and process" is homeostasis or morphogensis?

morphogensis

46

"goal states" is is homeostasis or morphogensis?

homeostasis

47

which is homeostasis or morphogenesis subject to change as a result of system inputs?

homeostasis

48

A _____ goal state (the goal state will change) for relatively open systems. is this morphogenesis or homeostasis?

dynamic/homeo

49

A ____ goal state (goal state does not change) for relatively closed systems. is this morphogenesis or homeostasis?

static/homeo

50

example of homeostasis

homeo is regarding goal state so for example, school has to maintain a certain student population but that number can change at any time. either increase if budget increases, or decreases if budget decreases

51

Homeostatsis or Morphogenesis
Refers to changes in structure and process in only the open or closed systems model?

morpho/open ONLY

52

example of morphogenesis?

public criticism of state fair organization, administration hires different people and changes protocol but the state goal stays the same. the only thing changing was the structure and process

53

what are the assumptions of a closed system PR?

MOPP

Message placements in the media are all-powerful: press releases, media publicity,

Organizations do not need to change themselves:

Purpose of PR is to bring about changes in the environment

Persuasive communication can make those changes happen

54

T/F? in an open system, PR practitioners: Become part of top management

true

55

T/F? in an open system, PR practitioners: Have a degree of dependence on internal support and unity

false

56

T/F? in an open system, PR practitioners: Can influence organizational ideology

true

57

T/F? in an open system, PR practitioners: Fulfill a communication counseling and management role

true

58

T/F? in an open system, PR practitioners: Can easily recognize and respond to environmental changes

false

59

T/F? in an open system, PR practitioners: Use a “two-way symmetric” communication approach

true

60

which is easier to change? attitude or opinion?

opinion because attitude is engrained in us

61

under the open systems model of PR, practitioners must anticipate and detect environmental changes that affect an organization’s relationships with publics
T/F?

true

62

under the open systems model of PR, practitioners must recognize and respond to environmental changes. T/F?

false

63

under the open systems model of PR, practitioners must be selectively sensitive to specific publics
T/F?

true

64

under the open systems model of PR, practitioners must use research skills to monitor publics and other environmental forces
T/F?

true

65

under the open systems model of PR, practitioners must Have a degree of dependence on internal support and unity
T/F?

false

66

what are the 4 approaches to PR?

Closed vs. open

Functionary vs. functional

Craft vs. professional

Technical vs. managerial

67

what are the 4 dimensions of culture?

o Power-distance
o Individualism
o Uncertainty avoidance
o Masculinity

68

define power distance

inequities natural and unchangeable. The difference between management and worker (using the example of teacher vs student)

69

define individualism

individual needs over needs of the group.

70

define uncertainty avoidance

preference of structure that reduces social anxiety

71

define masculinity

: collective behaviors that are stereotypically considered “masculine.”

72

is masculinity tend to be more individualistic or collectivist?

individualistic

73

example of high distance power culture

is when the teacher/boss is telling students/workers that what the students/workers have to say is irrelevant to what she has to say bc she is the teacher/boss and she has that authority to know and say what is needed, not the students/workers.

74

example of low distance power culture

Low power distance culture is the opposite where the teacher wants you to participate and guide the discussion to help you as the student think about what your learning rather than her directly say what to learn. This culture, you have to be more persuasive bc you have that mindset of what would appeal to your audience rather than expecting them to jus listen and follow with what you say.

75

define high uncertainty avoidance culture

you want to avoid uncertainty at all cost so you need tight control at all costs which means your less likely to want feedback from other employee

76

define low uncertainty avoidance culture:

youre more flexible, its good to have a healthy level of uncertainty in an organization

77

is this is asymmetrical or a symmetrical worldview?

An organization’s goal is to get what it wants without having to change the way it does business internally

asymmetrical

78

is this is asymmetrical or a symmetrical worldview?

An organization’s operating procedures incorporates the ideas of negotiation, conflict resolution, and compromise.

symmetrical

79

is this authoritarian or participative culture?

Communication is structured and formalized, more a rational structure

Authoritarian Culture

80

is this authoritarian or participative culture?

Dialogue and input are encouraged

Participative Culture

81

is this authoritarian or participative culture?

Decision making is centralized: coming from the top down. A group of people make a decision and that decision trickles down to the hierarchy

Authoritarian Culture

82

is this authoritarian or participative culture?

Individuals are accountable

Authoritarian Culture

83

is this authoritarian or participative culture?

Teamwork is valued

Participative Culture

84

is this authoritarian or participative culture?

Collective accountability encourages teamwork

Participative Culture

85

is this authoritarian or participative culture?

Work is routine and divided

Authoritarian Culture

86

is this authoritarian or participative culture?

Innovation is encouraged and rewarded

Participative Culture

87

is this authoritarian or participative culture?

Innovation ideas can come from any level of the organization

Participative Culture

88

is this authoritarian or participative culture?

Employee input is not considered vital: employee participation is not valued or sought out

Authoritarian Culture

89

what are the 4 purposes of employee communication?

LICA

Listening to employees

Informing employees

Connecting employees

Acculturating employees

90

below is under what purpose of employee communication?

Vision statements, what your company aspires to be, its more long term like where we wanna be 20 years from now

Mission statements, more specific and more operational, more current like what we are doing and how we are different from competitors

Policy documents

Ethics statements, what serves as your moral compass

Training materials

acculturating empoyees

91

mission vs vision statements

vision - what your company aspire to be in the long run

mission- what the company is currently doing. this is more specific and more operational

92

does this fall under nonmediated or mediated employee communication?

Employee publications

mediated

93

does this fall under nonmediated or mediated employee communication?

Inserts and enclosures

mediated

94

does this fall under nonmediated or mediated employee communication?

The “grapevine”

nonmediated

95

does this fall under nonmediated or mediated employee communication?

Published speeches, papers,

mediated

96

does this fall under nonmediated or mediated employee communication?

Meetings, teleconferences, videoconferences

nonmediated

97

does this fall under nonmediated or mediated employee communication?

Bulletin boards

mediated

98

does this fall under nonmediated or mediated employee communication?

intranet and hotlines

mediated

99

does this fall under nonmediated or mediated employee communication?

new media

mediated

100

which is more mediated/nonmediated?

has the potential to be more spontaneous

nonmediated

101

mediated/nonmediated workings through more communication meaning first rather than real time?

mediated

102

mediated/nonmediated works more in real time

nonmediated

103

In a participative culture, employees can communicate their questions and concerns to management.

is this more listening or connecting to employees?

listening

104

Internal relations must go beyond employer-to-employee communication. It is also about connecting employees to each other.

is this more listening or connecting to employees?

connecting