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Flashcards in Mass Comm Final Deck (58):
1

how does the third person effect relate to media literacy?

thinking we are less affected than others by the media (TPE) might make our media literacy weak

2

Era of advent of cable (1980s); increased choices; rise in entertainment media

pre-broadcast or post-broadcast?

post-broadcast

3

____ differ between entertainment viewers vs. info viewers by what 3 things?

Media effects

1)knowledge gap
2)political engagement gap (voting)
3) polarization effects

4

Creates media circus that can be distracting to legal teams involved and courtroom proceedings;

1st amendment or 6th?

6th

5

media effects more about _____ of attitudes/beliefs than direct _______

persuasion/reinforcement

reinforcement then persuasion

6

use of media/tech is influential

message effect
medium effect
ownership effect
active audience effect

medium effect

7

media content is influential

message effect
medium effect
ownership effect
active audience effect

message effect

8

corporations control content

message effect
medium effect
ownership effect
active audience effect

ownership effect

9

how we use media is influential

message effect
medium effect
ownership effect
active audience effect

active audience effect

10

When we don’t have experience with something, effects are stronger as we rely on media as our sole reference. Gerbner’s “Mean World Syndrome”

symbolic interactionism
spiral of silence theory
cultivation analysis
third person effects
knowledge gap theory

cultivation analysis

11

Effects vary from moderate-heavy exposure; media use affects how we see the world and other people
is a representation of what?

Gerbners mean world syndrome

12

Regardless of content, people perceive media as always biased against their viewpoint and perspective.

third person effects or hostile media effects?

hostile media effects

13

what are the 4 types of media effects and define them

cognitive - the way your brain develops
behavioral - how it affects your behavior
psychological - how it can have emotional triggers
attitudinal - you see stuff that can change your views on certain things

14

how is viewing powerpoint lectures a medium effect?

bc you need for powerpoint and how we learn ( a cognitive affect) that way is by visually looking at content bc our generation relies on visual media.

15

Guarantees freedom of religion

1st amendment or 6th?

1st

16

Applies to unpopular and offensive speech

1st amendment or 6th?

1st

17

Allows citizens the right to peacefully assemble

1st amendment or 6th?

1st

18

Constitutionally guarantees citizens the right to a fair and speedy trial

1st amendment or 6th?

6th

19

Allows citizens to petition government

1st amendment or 6th?

1st

20

who does the 1st amendment apply to?

individuals, the press, and corporations

21

Which act of Legislation allowed more competition in communication market. Signed by President Clinton. Aimed to promote growth and competition; marked shift toward less regulation over industry.

Telecommunication Act of

22

significancy of telecommunication act of 1966

it was designed to reduce government regulations and made it easy for companies to become bigger

23

which history news did Gutenberg invent?

Early Pubs: Colonial Press
The Penny Press
Printing Press

Printing Press

24

Which was the first U.S newspaper in 1690?

Early Pubs: Colonial Press
The Penny Press
Printing Press

Early pubs

25

year this was invents was 1450

Early Pubs: Colonial Press
The Penny Press
Printing Press

printing press

26

which Press was a speedier steam engine presses by the early 1800's?

Early Pubs: Colonial Press
The Penny Press
Printing Press

printing press

27

this involved the NY Sun and democratizing information

Early Pubs: Colonial Press
The Penny Press
Printing Press

the penny press

28

this included the partisan papers and elite readers

Early Pubs: Colonial Press
The Penny Press
Printing Press

early pubs

29

This created the Boston's Publick Occurrences

Early Pubs: Colonial Press
The Penny Press
Printing Press

early pubs; this was also known as the first US newspaper in the 1690's

30

this focused on issues of working class, cheaper costs, and is non partisan

Early Pubs: Colonial Press
The Penny Press
Printing Press

the penny press

31

Steam engine and mass industrialization made people more____, more ____ and made for swifter production of print material.

literate, purchasing power

32

publishers realized they could increase profits by being partisan t or ?

false, it was by being non partisan

33

this was invented in 1833

Early Pubs: Colonial Press
The Penny Press
Printing Press

the penny press

34

what happened between KDKA and the election?

KDKA broke 1920 election results before papers did

35

what years did radio begin ti compete with print news?

1920's/30

36

____ and ____ were founded in D.C. in 1970

KDKA
NPR
PBS
CBS

NPR AND PBS

37

what benefited from the watergate scandal os 1973?

investigative journalism flourished and resignation was born

after the burglary of DNC, two reporters unvealed a larger scandal connected to the burglary. nixon resigned after

38

What do minority and alternative papers provide that mainstream news cannot?

You can get more specific in narrowing content whereas mainstream is so broad,

39

____ have the luxury of being less objective than mainstream news.

blogs

40

what scandal arose in which it broke stories and set the mainstream news agenda?

Lewinsky scandal

41

Ownership concentrated to large chains; big media companies own __% of papers in U.S.

80%

42

Fewer than __% of cities have competing papers

1%

43

why is there declining ad revenue and circulation?

due to newsrooms financial struggle from network/cable news challenging newspapers, then the launch of online sites pulled away advertisers, then the internet boom pulled audiences away.

44

how to PR begin?

born from industrial revolution when organizationa had to challenge muckrackers and the penny press

45

PR began as a ______ model of press agenty, sending info to media with litte interaction or feedback with publics

one way

46

Media effects are powerful, uniform, instant, predictable.

direct or limited effects

direct

47

Effects complicated, indirect, depend on other factors

direct or limited effects

limited

48

Audience viewed as passive, easily manipulated

direct or limited effects

direct

49

Views media as powerful but in less alarming ways: all people aren’t affected the same way

direct or limited effects

limited

50

use of media/tech is influential

message effect
medium effect
ownership effect
active audience effect

medium effect

51

how we use media is influential

message effect
medium effect
ownership effect
active audience effect

active audience effect

52

media content is influential

message effect
medium effect
ownership effect
active audience effect

message effect

53

corporations control content.

message effect
medium effect
ownership effect
active audience effect

ownership effect

54

what are the top 5 major media outlets?

time warner
disney
viacom
news corp
bertelsmann

55

who controls media content?

owners
advertisers
government
interest groups
news sources
audiences

56

Era of info media (print, network news); fewer choices. All tuned in to same media

pre-broadcast or post-broadcast?

pre broadcast

57

Era of advent of cable (1980s); increased choices; rise in entertainment media

pre-broadcast or post-broadcast?

post

58

Public less informed, engaged in ?

pre-broadcast or post-broadcast?

post