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Flashcards in Lecture 8 Deck (20):

2 approaches to media studies:

- Administrative approaches.
- Critical approaches.


Administrative Approaches

Social scientific. Effects of media messages on individuals’ thoughts, feelings, and behaviours. Similar to more objective deviance stances. Usually get numbers from that. More scientific.


Critical Approaches

Interpretive, less scientific. Activist oriented. Structures of power and processes of social control. How eat media constructs events, issues, and identities. Similar to more subjectivist deviance stance.



The overall way that an issue is depicted in the media. Framing affects what we notice about reality.


Frames in the news media include:

Conflict; human interest; economic consequences. Framing of ethnicity and gender in particular (stereotyped) ways.



Collusion and corruption in the games industry. We need a movement to combat this collusion.



Sexism and racism in video games. The pro-gamergate people are not concerned with collusion. They just want to keep women out of the industry. Want to critique the video games industry as well. Sexist, racist, misogynistic.


Political Correctness

Pro-gamergate side, in reaction to what anti-gamergaters have said, is that painting video games as violent and sexist misses out on all the positive qualities of video games. Puzzle solving, heroic quests, artsy stuff, going on quests, friendships. This is driven by quest for political correctness. Anti-gamergate side is against freedom of speech and free expression. That they want to import their view of social justice into this arena without seeking the consent of anyone in that arena (gamers).


Stigma Management Technique

People who have received diagnoses are not passive recipients. Individuals, know what they want in life, are able to push back against stigmatization. This push back is called stigma management technique.


Passive stigma management technique example:

Trying to pass yourself off as “normal.” Trying to hide your mental illness.


Active stigma management technique examples:

- Deflect questions about mental questions.
- Distance yourself from a particular stigmatized identity (make a joke about it). Make light of it.
- Open about the fact you have a mental illness, and try to educate other people about it. Counter stereotypes.


Those who are more ___ are more likely to use active stigma management techniques.



Examples of institutional stigma management techniques:

- Policies and programs (human rights legislation prohibits discrimination against people with mental disorders).
- Medical community has a number of programs to encourage the acceptance of the mentally ill. WHO’s mental health global action program.
- Social organizations that try to educate the public about mental illness and to buy support for people with a diagnoses. Canadian Mental Health Association.
- Activist organizations try to seek out funding for science so we can provide more effective treatments. Canadian Governance of Mental Health Strategy. Trying to prioritize mental health care.


What is the last way that people can push back against stigmatization?

Challenge the way that we diagnose mental illness, and the types of diagnoses that we come up with.


How do people challenge the way we diagnose mental illness?

Most common target of criticism is to attack the DSM.


How is DSM problematic?

- DSM has included certain behaviours as examples of mental illnesses, but then as knowledge improves, removed those illnesses. Inclusion of homosexuality, then removal in 1973.
- Ongoing debates on disorders like ADHD.


There is more negative attitudes towards the ___ aspect of bipolar than there is towards the ___ aspect of bipolar. IS THIS TRUE?

Mania, depression.


What mental disorders are seen in a more negative light?



Which mental disorders are seen in a more positive light?



Celebrities coming out with mental illness is helping with stigmatization. True or false?