7.3 Responses To Questions Flashcards Preview

175.203 Psychological Research > 7.3 Responses To Questions > Flashcards

Flashcards in 7.3 Responses To Questions Deck (15):
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Questions can be either ____ or ____ ended.

closed or open

1

With ____ questions, a limited number of response alternatives are given.

closed-ended

2

With ____-____ questions, respondents are free to answer in any way they like.

open-ended

3

Using closed-ended questions is a more ____ approach; they are easier to code and the response alternatives are the same for everyone.

structured

4

Open-ended questions require ____ to categorise and code the responses and are therefore more costly.

time

5

An open-ended question can yield valuable insights into what people are ____.

thinking

6

Open-ended questions are most useful when the researcher needs to know what people are thinking and how they naturally view their ____.

world

7

Closed-ended questions are more likely to be used when the dimensions of the ____ are well-defined.

variables

8

With closed-ended questions, there are a fixed number of ____ ____.

response alternatives

9

____ ____ are very common in many areas of research. ____ ____ ask people to provide "how much" judgements on any number of dimensions.

Rating scales

10

A ____ ____ ____ requires a mark along a continuous 100 mm line that is anchored with descriptions at each end. A ruler is then placed on the line to obtain the score on a scale that ranges from 0 to 100.

graphic rating scale

11

The ____ ____ scale is a measure of the meaning of concepts that was developed by Osgood and his associates. Respondents rate any concept on a series of bipolar adjectives using 7-point scales.

semantic differential

12

Research on the semantic differential shows that ____ ____ can be measured using this technique.

virtually anything

13

A large body of research shows that concepts are rated along three basic dimensions: the first and most important is ____ (good – bad); the second is ____ (slow – fast); and the third is ____ (weak - strong).

evaluation, activity, potency

14

____ scales are best for children. Face scales can be used to ask children to make ratings.

Non verbal