Flashcards in 7.3 Responses To Questions Deck (15):
Questions can be either ____ or ____ ended.
closed or open
With ____ questions, a limited number of response alternatives are given.
With ____-____ questions, respondents are free to answer in any way they like.
Using closed-ended questions is a more ____ approach; they are easier to code and the response alternatives are the same for everyone.
Open-ended questions require ____ to categorise and code the responses and are therefore more costly.
An open-ended question can yield valuable insights into what people are ____.
Open-ended questions are most useful when the researcher needs to know what people are thinking and how they naturally view their ____.
Closed-ended questions are more likely to be used when the dimensions of the ____ are well-defined.
With closed-ended questions, there are a fixed number of ____ ____.
____ ____ are very common in many areas of research. ____ ____ ask people to provide "how much" judgements on any number of dimensions.
A ____ ____ ____ requires a mark along a continuous 100 mm line that is anchored with descriptions at each end. A ruler is then placed on the line to obtain the score on a scale that ranges from 0 to 100.
graphic rating scale
The ____ ____ scale is a measure of the meaning of concepts that was developed by Osgood and his associates. Respondents rate any concept on a series of bipolar adjectives using 7-point scales.
Research on the semantic differential shows that ____ ____ can be measured using this technique.
A large body of research shows that concepts are rated along three basic dimensions: the first and most important is ____ (good – bad); the second is ____ (slow – fast); and the third is ____ (weak - strong).
evaluation, activity, potency