7.5 Adminitering Surveys Flashcards Preview

175.203 Psychological Research > 7.5 Adminitering Surveys > Flashcards

Flashcards in 7.5 Adminitering Surveys Deck (24):
0

There are two ways to administer surveys. One is to use a ____ questionnaire, wherein respondents read the questions and indicate their responses on a form.

written

1

The other way to administer a survey is to use an ____ ____. An interviewer asks the questions and records the responses in a personal verbal interaction.

interview format

2

Questionnaires are generally less ____ than interviews.

costly

3

Questionnaires also allow the respondent to be completely ____ as long as no identifying information is ask.

anonymous

4

However, questionnaires require that the respondents be able to ____ and ____ the questions.

read and understand

5

In addition, people may find it boring to sit by themselves answering questions, thus a problem of ____ may arise.

motivation

6

Often researchers are able to distribute questionnaires to groups of individuals. This is ____ ____ to groups of individuals.

Personal administration

7

One advantage of personal administration is that you have a captive audience that is likely to ____ the questionnaire once they start it.

compete

8

Another advantage of personal administration is the researcher is present so people can ask ____ if necessary.

questions

9

Surveys can be mailed to individuals at a home or business address. This is an inexpensive way of contacting people who were selected for the sample.

Mail surveys.

10

However mail surveys have a drawback because of potentially low ____ ____.

response rates

11

Another drawback of the mail survey is that no one is present to help if the person becomes ____ or has a question about something.

confused

12

Is very easy to design a questionnaire for administration on the Internet. Both open and closed ended questions can be written and presented as ____ ____ to respondents.

Internet surveys

13

One concern about ____ data collection is whether the results will be at all similar to what might be found using traditional methods.

Internet

14

Another problem with Internet data is the inherent ____ about the characteristics of the individuals providing information for the study.

ambiguity

15

Interviews. People are often more likely to agree to answer questions for a ____ person then to answer a mailed questionnaire.

real

16

An important advantage of an interview is that the interviewer can ____ any problems the person might have an understanding questions.

clarify

17

An interviewer can ask ____ questions if needed to help clarify answers.

follow-up

18

One potential problem with interviews is called ____ ____, which describes all the biases that can arise from the fact that the interview is a unique human being interacting with another human.

interviewer bias

19

____ interviews require that the interviewer and respondent meet to conduct the interview.

Face-to-face

20

_____ interviews are less expensive than face-to-face interviews, and they allow data to be collected relatively quickly because many interviewers can work on the same survey at once.

Telephone

21

With a ____ ____ ____ ____ (CATI) system, the interviewers questions are prompted on the computer screen, and the data entered directly into the computer for analysis.

computer assisted telephone interview

22

A ____ ____ is an interview with a group of about 6 to 10 individuals brought together for a period of usually 2-3 hours.

focus group

23

In a focus group questions tend to be open-ended, and they are asked of the whole group. An advantage here is that group ____ is possible.

interaction