Flashcards in 7.5 Adminitering Surveys Deck (24):
0
There are two ways to administer surveys. One is to use a ____ questionnaire, wherein respondents read the questions and indicate their responses on a form.
written
1
The other way to administer a survey is to use an ____ ____. An interviewer asks the questions and records the responses in a personal verbal interaction.
interview format
2
Questionnaires are generally less ____ than interviews.
costly
3
Questionnaires also allow the respondent to be completely ____ as long as no identifying information is ask.
anonymous
4
However, questionnaires require that the respondents be able to ____ and ____ the questions.
read and understand
5
In addition, people may find it boring to sit by themselves answering questions, thus a problem of ____ may arise.
motivation
6
Often researchers are able to distribute questionnaires to groups of individuals. This is ____ ____ to groups of individuals.
Personal administration
7
One advantage of personal administration is that you have a captive audience that is likely to ____ the questionnaire once they start it.
compete
8
Another advantage of personal administration is the researcher is present so people can ask ____ if necessary.
questions
9
Surveys can be mailed to individuals at a home or business address. This is an inexpensive way of contacting people who were selected for the sample.
Mail surveys.
10
However mail surveys have a drawback because of potentially low ____ ____.
response rates
11
Another drawback of the mail survey is that no one is present to help if the person becomes ____ or has a question about something.
confused
12
Is very easy to design a questionnaire for administration on the Internet. Both open and closed ended questions can be written and presented as ____ ____ to respondents.
Internet surveys
13
One concern about ____ data collection is whether the results will be at all similar to what might be found using traditional methods.
Internet
14
Another problem with Internet data is the inherent ____ about the characteristics of the individuals providing information for the study.
ambiguity
15
Interviews. People are often more likely to agree to answer questions for a ____ person then to answer a mailed questionnaire.
real
16
An important advantage of an interview is that the interviewer can ____ any problems the person might have an understanding questions.
clarify
17
An interviewer can ask ____ questions if needed to help clarify answers.
follow-up
18
One potential problem with interviews is called ____ ____, which describes all the biases that can arise from the fact that the interview is a unique human being interacting with another human.
interviewer bias
19
____ interviews require that the interviewer and respondent meet to conduct the interview.
Face-to-face
20
_____ interviews are less expensive than face-to-face interviews, and they allow data to be collected relatively quickly because many interviewers can work on the same survey at once.
Telephone
21
With a ____ ____ ____ ____ (CATI) system, the interviewers questions are prompted on the computer screen, and the data entered directly into the computer for analysis.
computer assisted telephone interview
22
A ____ ____ is an interview with a group of about 6 to 10 individuals brought together for a period of usually 2-3 hours.
focus group
23