7.2 Constructing Questions Flashcards
(16 cards)
Questions about ____ and ____ focus on the ways that people evaluate and think about issues.
attitudes and beliefs
When constructing questions for a survey, the first thing the researcher must do is explicitly determine the ____ ____. The survey questions must be tied to the research objectives that are being addressed.
research objectives
____ ____ ask people to indicate things they know about themselves and their situation.
Factual questions
In most studies, asking some ____ ____ is necessary to adequately describe your sample.
demographic information
Other survey questions can focus on past ____ or intended future ____.
behaviours
Cognitive psychologists have identified a number of potential problems with ____ ____.
question wording
Many problems in question wording stem from a difficulty with understanding the ____.
question
Problems with ____ ____ include (a) unfamiliar technical terms, (b) vague or imprecise terms, (c) ungrammatical sentence structure, (d) phrasing that overloads working memory, and (e) embedding the question with misleading information.
question wording
The questions asked in the survey should be relatively ____.
simple
Avoid ____ and technical terms that people won’t understand.
jargon
Avoid ____-____ questions that ask two things at once.
double-barrelled
A ____ question is written to lead people to respond in one way.
loaded
Questions that include ____ charged words such as rape, waste, immoral, ungodly, or dangerous may influence the way that people respond and thus lead to biased conclusions.
emotionally
Avoid phrasing questions with ____.
negatives
When you ask several questions about a topic, a respondent may employ a response set to agree or disagree with all the questions, this is called ____ or ____.
Yea-saying or nay-saying
One way to detect this response set of yea-saying or nay-saying is to word questions so that ____ ____ is unlikely.
consistent agreement
