Flashcards in Distrubution WOB TEST 3 Deck (14):
Overall plan for moving products to customers
4 steps of Distribution Channel
Company sells product to business for resale
Sell products to individuals
Brick and Mortor
Physical location of stores
What is an example of a Brick and mortar business?
What is not an example of a Brick and mortar business?
Direct Channel is ----- to -----.
Producer to consumer
Can include wholesaler and retailer
What are the 3 types of Market Coverage?
Intensive marketing coverage
Item that is in as many stores as possible
What is an example of an item that has Intensive marketing coverage?
What is selective market coverage?
Item is in a limit number of items