Distrubution WOB TEST 3 Flashcards Preview

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Flashcards in Distrubution WOB TEST 3 Deck (14):
1

Distribution Strategy

Overall plan for moving products to customers

2

4 steps of Distribution Channel

Producer
Wholesaler
Retailer
Customer

3

Wholesalers

Company sells product to business for resale

4

Retailers

Sell products to individuals

5

Brick and Mortor

Physical location of stores

6

What is an example of a Brick and mortar business?

Walmart

7

What is not an example of a Brick and mortar business?

EBay

8

Direct Channel is ----- to -----.

Producer to consumer

9

Indirect Channel

Can include wholesaler and retailer

10

What are the 3 types of Market Coverage?

Intensive
Selective
Exclusive

11

Intensive marketing coverage

Item that is in as many stores as possible

12

What is an example of an item that has Intensive marketing coverage?

Aquafina water

13

What is selective market coverage?

Item is in a limit number of items

14

What is exclusive marketing coverage?

Item that are in a few stores in each geographic area?

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