Marketing Chapter 28 Flashcards Preview

jeremy harmon > Marketing Chapter 28 > Flashcards

Flashcards in Marketing Chapter 28 Deck (10):
1

Customer profile

A description of a customer or set of customers

2

Product research

Evaluating product design, package design, product usage, and consumer acceptance of the product

3

Marketing research

Gathering and analyzing information to learn about consumers

4

Sales forecasting

The process of a company predicting what its future sales will be

5

Diary technique

The method of collecting audience data used by various research companies

6

What's an example of media research

When a radio station wants to learn more about their listeners

7

Consumer nondurable

Mass market goods purchased by consumers for their daily consumption

8

Database

Computer file

9

Marketing information system

Set of procedures and methods that regularly generates, stores, analyzes and distributes marketing information

10

Attitude research or opinion research

Is a type of research design to obtain information on how people feel about certain products, ideas or companies

Decks in jeremy harmon Class (107):