Customer Communication WOB Flashcards Preview

jeremy harmon > Customer Communication WOB > Flashcards

Flashcards in Customer Communication WOB Deck (12):
1

Communication Mix

Blend of ways you communicate with customers

2

What are 3 examples of Communication Mix?

Advertising
public relations
Promotion

3

Integrated Marketing Communication

Strategy for communication and promotion to customers

4

What are the 6 communication mix elements

Public relations
Advertising
Personal Selling
Sales promotion
Direct Marketing
Social Media

5

Advertising

Paid form of non personal communication by identified sponsor

6

Personal Selling

Face to face communication to a customer

7

Sales Promotion

Short term doing to trigger action by customers

8

What are 3 examples of Sales Promotion

Coupon
Contest
Samples

9

Direct Marketing

Direct communication to generate response about product or service

10

Public Relations

Anything that appears in news that is not directly paid for by company

11

Social Media

Transforming passive audiences into active participants

12

What is the difference between brand advertising and product advertising

Brand ad: overall company

Product ad: specific item of company

Decks in jeremy harmon Class (107):