Flashcards in Mikes Bikes Final WOB Deck (36)
Mountain bikes have (high or low) sensitivity to quality.
Distribution Index Objective
Related to market research
What is the Wastage Objective %?
Profitability is measured by
earnings per share
What is the Public Relations Index %?
What are the 4 parts Promotional Mix?
Road Bike has (high or low) sensitivity to quality
How much is the Mountain Bikes idle time?
What is they Delivery Index Objective number?
What is the Awareness Index objective percentage?
Road Bikes are price elastic or inelastic
Road Bikes have (low or high) influence on advertising
Road Bikes have the (lowest or highest) margin percentage per store
Youth bikes are elastic or inelastic?
What is the preferred advertising awareness % for youth bikes?
What is the preferred advertising awareness % for mountain bikes?
What is the preferred advertising awareness % for road bikes?
What does branding do?
Boost direct product marketing
How do you create a good advertising public relations mix?
Combine viewing mediums
What is the maximum amount of money that could be spent on branding?
What is the maximum amount of money that could be spent on advertising and public relations per medium?
What is the recommended price for road bikes?
What is the recommended price for a mountain bike?
What is the recommended price for a youth bike?
What are retailer margins?
How much money store makes on product
What are 4 factors of wastage
Set up time
Raw material stock out
What does Channel support mean?
Helps retailers promote sale
What impacts shareholder value?
What is the maximum amount of shares you can buy back in a year? (Percent)
10% of market equity
How do you bring external funding into the company?
What is the best media channel for road bikes?
What is the best media channel for mountain bikes?
What is the best media channel for youth bikes?
How do you know if you succeeded in MikesBikes?
What does SCU stand for?
Standard Capacity Unit