Marketing Chapter 21 And Chapter 22 Flashcards Preview

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Flashcards in Marketing Chapter 21 And Chapter 22 Deck (25):
1

Chanel of distribution

Path a product takes from producer or manufacturer to final user

2

Intermediary

Middle man

3

Keiretsu

The way Japan business interlocks

4

Wholesalers

Companies that buy large quantities of goods from manufacturers

5

Independent manufactures agent

Act as intermediaries by bringing buyers and sellers together

6

E market place

Another word for Internet where business conducts commerce business

7

Title

Ownership

8

Interstate

Going from state to state

9

Intercity

Going from city to city

10

Parcels

Packaging services

11

Intracity

Going within a city

12

Carload

Boxcar or full railroad cars

13

Exclusive distribution and give an example

Product found rarely

Porsche

14

Intensive distribution and give an example

A lot of the product

Coke

15

Selective

A few locations

Chipotle burritos

16

Fishy back service

By boat

17

What is a pro/ con of exclusive distribution?

Pro- dealers are the only people who can sell manufacturers

Con- not many retail locations

18

What is a pro/ con of intensive distribution?

Pro- many bring in more customers because of online shopping

Con- some customers may be turned off by the low quality of the product

19

What is a pro/ con of selective distribution?

Pro- customers may purchase the product more because it's higher quality

Con- need to put more money into advertising

20

What are the five type of transportation systems?

BARPT

Boat, Airplane, Rail, Pipeline, Trucking

21

What is a pro/ con of trucking?

Pro- convenient

Con- equipment malfunction

22

What is a pro/ con of rail transportation ?

Pro- large quantity

Con- lack of flexibility

23

What is a pro/ con of boat transportation ?

Pro- hold a lot of product

Con- takes a long time

24

What is a pro/ con of a pipeline?

Pro- does not get affected by bad weather

Con- running a risk of pipeline leak

25

What is a pro/ con of air transportation ?

Pro- speedy

Con- cost a lot of money

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