Marketing Chapter 30.1 Flashcards Preview

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Flashcards in Marketing Chapter 30.1 Deck (6):
1

Product line

A group of products that get manufactured

2

Product item

A specific product in a product line

3

Product width

Refers to the number of different product lines

4

Product depth

Refers to the number of products offered in a product line

5

Product mix

All the products that companies sell

6

What are the 5 terms I am using in my essay tomorrow?

Product line
Product width
Product mix
Product depth
Product item

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