Gerencia y Mercadotecnia Flashcards

Palabras para ayudarte a manejar tu equipo y mercadear tus productos en inglés. (72 cards)

1
Q

el comité de dirección

A

board of management

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2
Q

el consejero

A

member of the board

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3
Q

el consejo de administración

A

board of directors

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4
Q

el director commercial

A

commercial manager

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5
Q

el director de fábrica

A

plant manager

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6
Q

el director financiero

A

finance manager

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7
Q

el director gerente

A

managing director

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8
Q

el director regional

A

district manager

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9
Q

el ejecutivo (de una empresa)

A

executive (of a company)

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10
Q

el gerente, el director

A

manager

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11
Q

el gestor de cuentas

A

account manager

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12
Q

el gestor de grandes cuentas

A

key accounts manager

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13
Q

el informe de gestión

A

management report

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14
Q

el jefe, la jefa de área

A

area manager

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15
Q

el jefe, la jefa de producto

A

product manager

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16
Q

el jefe, la jefa de ventas

A

sales manager

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17
Q

el secretario del consejo

A

secretary of the board

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18
Q

la alta dirección

A

top management

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19
Q

la gestión de existencias

A

inventory management

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20
Q

la gestión de proyectos

A

project management

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21
Q

la gestión de tesorería

A

cash management

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22
Q

la práctica de negocios

A

business proceedings

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23
Q

la propuesta

A

proposal

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24
Q

la secretaria de dirección

A

executive secretary

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25
la sociedad gestora
management company
26
la toma de control
buyout
27
la toma de decisiones
decision-making
28
la unidad de negocio
business unit
29
los mandos intermedios
middle management
30
(artículos de) marca
brand, brand-name
31
el anuncio (la publicidad)
advertisement
32
el estudio de mercado
market survey
33
el mercado de prueba
test market
34
el perfil del consumidor
consumer profile
35
la campaña publicitaria
advertising campaign
36
la información comercial
marketing intelligence
37
la investigación de mercados
market research
38
la marca comercial
trademark
39
la marca del distribuidor
distributor's own brand
40
la marca registrada
registered trademark
41
la oferta promocional
promotional offer
42
la promoción de ventas
sales promotion
43
la publicidad
advertising
44
la publicidad en punto de venta
point of sale advertising
45
la red de ventas
sales network
46
la reventa
resale
47
la sucursal
branch
48
las tendencias del mercado
market trends
49
los canales de distribución
market channels
50
los hábitos de compra
purchasing patterns
51
penetrar el mercado
to break into the market
52
el mercado de contado
spot market
53
la imagen de marca
brand image
54
la imagen del país
country image
55
el detallista, el minorista
retailer
56
el hipermercado
hypermarket
57
el margen comercial
mark up
58
el muestreo
sampling
59
el representante de ventas
sales representative
60
el usuario
user
61
el usuario final
end-user
62
la comisión sobre ventas
sales commission
63
la posventa
after-sales
64
la rebaja
reduction, discount
65
la venta a plazos
installment sale
66
la venta al contado
cash sale
67
la venta al detalle
retail
68
la venta al por menor
retail sale
69
la venta en consignación
consignment sale
70
la venta en exclusiva
exclusivity
71
las comisiones, la comisión
commission fee
72
las grandes superficies
major retail outlets