Management and Marketing Flashcards Preview

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Flashcards in Management and Marketing Deck (68):
1

board of management

董事会管理
dǒng shì huì guǎn lǐ

2

member of the board

董事会成员
dǒng shì huì chéng yuán

3

board of directors

董事会
dǒng shì huì

4

commercial manager

商务经理
shāng wù jīng lǐ

5

plant manager

工厂经理
gōng chǎng jīng lǐ

6

finance manager

财务经理
cái wù jīng lǐ

7

managing director

常务董事
cháng wù dǒng shì

8

district manager

区域经理
qū yù jīng lǐ

9

manager

经理
jīng lǐ

10

account manager

客户经理
kè hù jīng lǐ

11

key accounts manager

关键客户经理
guān jiàn kè hù jīng lǐ

12

management report

管理报告
guǎn lǐ bào gào

13

area manager

区域经理
qū yù jīng lǐ

14

product manager

产品经理
chǎn pǐn jīng lǐ

15

sales manager

销售经理
xiāo shòu jīng lǐ

16

secretary of the board

董事会秘书
dǒng shì huì mì shū

17

top management

高层管理人员
gāo céng guǎn lǐ rén yuán

18

inventory management

库存管理
kù cún guǎn lǐ

19

project management

项目管理
xiàng mù guǎn lǐ

20

cash management

现金管理
xiàn jīn guǎn lǐ

21

business proceedings

商业诉讼
shāng yè sù sòng

22

proposal

建议
jiàn yì

23

executive secretary

行政秘书
xíng zhèng mì shū

24

management company

管理公司
guǎn lǐ gōng sī

25

buyout

买断
mǎi duàn

26

decision-making

决策
jué cè

27

business unit

业务部门
yè wù bù mén

28

middle management

中层管理
zhōng céng guǎn lǐ

29

advertisement

公告,告示
gōng gào ,gào shì

30

market survey

市场调查
shì chǎng diào chá

31

test market

测试市场
cè shì shì chǎng

32

consumer profile

消费者简介
xiāo fèi zhě jiǎn jiè

33

advertising campaign

广告战
guǎng gào zhàn

34

marketing intelligence

营销情报
yíng xiāo qíng bào

35

market research

市场调研
shì chǎng diào yán

36

trademark

商标
shāng biāo

37

distributor's own brand

经销商自己的品牌
jīng xiāo shāng zì jǐ de pǐn pái

38

registered trademark

注册商标
zhù cè shāng biāo

39

promotional offer

促销活动
cù xiāo huó dòng

40

sales promotion

促销
cù xiāo

41

advertising

广告
guǎng gào

42

point of sale advertising

销售点广告
xiāo shòu diǎn guǎng gào

43

sales network

销售网络
xiāo shòu wǎng luò

44

resale

转售
zhuǎn shòu

45

branch

分部
fèn bù

46

market trends

市场趋势
shì chǎng qū shì

47

market channels

市场渠道
shì chǎng qú dào

48

purchasing patterns

采购模式
cǎi gòu mó shì

49

to break into the market

打入市场
dǎ rù shì chǎng

50

spot market

现货市场
xiàn huò shì chǎng

51

brand image

品牌形象
pǐn pái xíng xiàng

52

country image

国家形象
guó jiā xíng xiàng

53

retailer

零售商
líng shòu shāng

54

hypermarket

大卖场
dà mài chǎng

55

mark up

标记
biāo jì

56

sampling

抽样
chōu yàng

57

sales representative

销售代表
xiāo shòu dài biǎo

58

sales commission

回扣
huí kòu

59

reduction, discount

减少折扣
jiǎn shǎo zhé kòu

60

installment sale

分期付款销售
fēn qī fù kuǎn xiāo shòu

61

cash sale

现金出售
xiàn jīn chū shòu

62

consignment sale

寄售
jì shòu

63

exclusivity

排他性
pái tā xìng

64

commission fee

佣金
yōng jīn

65

major retail outlets

主要的零售商店
zhǔ yào de líng shòu shāng diàn

66

user

用户
yòng hù

67

end-user

终端用户
zhōng duān yòng hù

68

after-sales

售后
shòu hòu fú wù

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